This is all about Indian Tourism...

1. Tourism In
India

2. Contents
1.Introduction
2.Facts
3.Statistics
4.Promotions
5.Promotion Councils
6.Medical Tourism
7.Problem Faced By Tourists
8.Challenges
9.Overcoming Challenges
10.Sources Samrat Sinha 2

3. •INTRODUCTION
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4. • Tourism is the activities of persons
traveling to and staying in places
outside their usual environment for
not more than one consecutive year
for leisure, business or other
purposes.
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5. Tourist destinations
• North East – States such as Sikkim, Assam and
Nagaland have emerged as major players. The major
focus in 2005 was to develop tourism infrastructure in
the region.
• New States – Uttaranchal attracted 14 million tourists
and in 2004 witnessed a growth of 40% in 2005. Major
focus on marketing to attract high spending
tourists, initiatives to create world-class infrastructure.
• Beautiful South – Aggressive marketing has helped
achieve over 25% growth in tourism in southern states.
Andhra Pradesh and Karnataka are witnessing an
upswing in foreign tourists.
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6. Forms of tourism
• Cultural tourism & Round Trips – covering the
popular circuits comprising of the Golden
Triangle, Rajasthan, N. India & in South the well
known temples, backwaters & beaches.
• Mass tourism – Goa is a tourism based economy
and a leader in this sector, is all set to promote
mass tourism. Goa also won the 2nd most
popular winter destination in UK.
• Commonwealth Games 2010 – the government
is investing in infrastructure, to further develop
tourism in and around Delhi.
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7. An all-year round destination
• Throughout the
world, India is perceived
as a October to April
winter destination.
• Marketing initiatives by
both the Government and
the private sector is now
successfully addressing &
changing this perception.
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8. India’s GDP will exceed
Italy’s in 2020,
France’s in 2020
Germany’s in 2025 and
Japan’s in 2035
Goldman Sachs Projections (US 2003
$ Billion)

9. • Currently, there are more than 130 preferred
tourist destinations in the world .
• The Taj Mahal alone as one of the Seven
Wonders of the World invites over 3 million
tourists every year.
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10. •FACTS
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11. • TOURISTS INFLOW FROM AUSTRALIA
In the last three years the tourist arrivals from Australia to
India have almost doubled .
TOURISTS INFLOW FROM BRITAIN
Every year about 3000,000 tourists from Britain visit India for
both business as well as leisure.
LEADING TOURIST DESTINATION
With nearly 140 three and two star hotels, Kerala has turned
into a major hot spot for foreign tourists.
•
BEST TIME FOR TOURISTS ARRIVALS
October to February is considered to be the peak season for
travel by foreigners for business as well as leisure purposes.
EMPLOYMENT GENERATED BY TOURISM IN INDIA
Tourism Industry provides employment to about 2 crores of
people in India.
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12. •STATISTICS
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13. India: An emerging superpower
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14. • Tourism is the largest service industry in India, with
a contribution of 6.23% to the national GDP and
8.78% of the total employment in India. India
witnesses more than 5 million annual foreign tourist
arrivals and 562 million domestic tourism visit. The
tourism industry in India generated about US$100
billion in 2008 and that is expected to increase to
US$275.5 billion by 2018 at a 9.4% annual growth
rate
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15. Tourism growth in India
• According to World Tourism Organization
estimates, India will lead in South Asia with
8.9 million arrivals by 2020
• India is poised to emerge as the 2nd fastest
growing (8.8%) tourism economy in the world
over 2005-14 according to the World Travel &
Tourism
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16. Samrat Sinha 16

17. Samrat Sinha 17

18. TOP 5 STATES VISITED BY
FOREIGNERS
States Tourists (in lakhs)
1.Tamil Nadu 20.3
2. Maharastra 20
3. Delhi 19.6
4. Uttar Pradesh 15.3
5. West Bengal 11.8
(Figures for 2009 from TOURISM MINISTRY)
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19. •PROMOTIONS
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20. NINTH FIVE YEAR PLAN
• CONCENTRATES ON
* Development of trekking, winter sports, wildlife and beach
resorts
• * Environmental protection and cultural preservation of national
heritage projects
•
* Launching of national image buildings and marketing plans.
•
* Providing inexpensive accommodation in different tourist
centers
•
* Streaming of facilitation procedures at airports
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21. NATIONAL TOURISM POLICY
1. Scheme for Product/Infrastructure and Destination
Development
2. Scheme for Support to Public Private Partnerships in
Infrastructure
3. Scheme for Market Development Assistance (MDA)
4. Heritage Destinations development
5. Beach and Sea Tourism/Eco Tourism promotion and
development
6. Projects for NE Region Samrat Sinha 21

22. VISIT INDIA 2009" CAMPAIGN
• Ministry of tourism + world travel + tourism council (India) +
private sector
• Domestic flight companies likes Air India, jet airways, and
kingfisher has decided to offer various interesting and cheap
schemes to woo more number of international tourists.
• Indian association of tour operators (IATO) conduct a series of
road shows in 20 cities of different countries that includes :
Singapore, Malaysia, U.S.A, U.K, Japan, Australia, Ireland,
Canada and South Korea.
• The road shows commenced from Melbourne, Australia on 25th
February, 2009
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23. Air Travel Scheme
• Indian air travel to grow 20% each year for the next 5
years
• Government and private operators will invest $20
billion in aircraft and infrastructure over the next five
years
Air India will be adding 68 aircraft to its present fleet,
Indian Airlines 43 and private airlines around 275
By 2010, Indian airports will be handling between 90
and 100 million passengers (59 million domestic & 35
million international passengers)
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24. • Air India:-
o Companion free scheme
o Complimentary domestic two-
coupon round trip ticket
• Jet Airways :-
o Companion free offer
o Discounted fares on business
and economy class
• Kingfisher Airline:-
o Companion free offer
o Best operating fares and
schemes on domestic travel
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25. Offers Of Hotel Association of
India (HAI):-
• Stay one night and get second consecutive night free
• Stay two nights and get the third consecutive night free.
• Stay three nights and get the fourth consecutive night free
• Offers of Indian Tour Operators:-
• One complimentary local sightseeing tour in any one of the
cities
• Included in the itinerary of the tourist.
• One complimentary Rural Eco Holiday in the country.
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26. •PROMOTION COUNCILS
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27. • DEPARTMENT OF TOURISM (UNDER THE MINISTER OF
CIVIL AVIATION & TOURISM) (New Delhi)
1. It formulates and implements the polices and program
for tourism development.
2. It attracts foreign tourist by developing infrastructure,
publicity and promotion, travel agencies, etc.
3. It as 21 filed offices in India providing facilitation
services.
4. 18 offices are functions in overseas countries to attract
tourist to India
5. With Air India it makes joint promotional effects in US
,UK , Europe Australia and other countries.
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28. 1. It is a public sector units established in 1966.
2. It is involved in construction, management and
marketing of hotels restaurants, etc.
3. Tourist transport facilities, production, distribution and
seal of tourist published materials, providing
entertainment facilities, etc. are some of the services
rendered by ITDC
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29. • INDIAN INSTITUTION OF TOURISM
AND TRAVEL MANAGEMENT
1. It is an autonomous body to educate tourism and
travel management for tourism personnel.
2. It also organises entrepreneurship development
programs, seminar, workshops, etc.
• INSTITUTES OF HOTEL MANAGEMENT
& CATERING TECHNOLOGY
1. It offers various degree/diploma courses relating
to Hotel Management, nutrition, etc at various
parts of the country.
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30. • NATIONAL INSTITUTE OF
WATER SPORTS
it is set up in Goa and conducts courses like
sailing, scuba diving, water skiing, etc.
• Apart from these there are a lot of private
organizations and nature promotion
groups which help promote indian tourism
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31. •OFFICIAL INDIAN TOURISM WEBSITE
WWW.INCREDIBLEINDIA.ORG
WWW.IDISCOVERINDIA.COM
1. This is a very informative Indian Tourism website
2. By far one of the two most elaborate websites for India
travel.
•
KERALA TOURISM –
WWW.KERALATOURISM.ORG
1. Perhaps the most elaborate of all state tourism
websites.
2. A good site with updates calendar for local events and
other facts and figures.
3. This site is all things Kerala. The cities not covered on
discoverIndia.com’s site are
bound to be found here.
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32. • Rajasthan Tourism
http://www.rajasthantourism.gov.in/
This is the official website of Rajasthan Tourism
Department. The site also allows you to book hotels
run by the state department.
• Goa Tourism
http://www.goa-tourism.com/
The site has information on state run hotels, tours and
packages. Samrat Sinha 32

33. STATE WISE TOURISM WEBSITE
State/UT Website
Andhra Pradesh www.aptourism.in
Bihar bstdc.bih.nic.in
Chhattisgarh www.chhattisgarhtourism.net
Gujarat www.gujaratindia.com
Haryana www.haryanatourism.com
Himachal Pradesh himachaltourism.gov.in
Jammu & Kashmir jammukashmir.nic.in
Jharkhand jharkhand.nic.in
Karnataka kstdc.nic.in
Madhya Pradesh www.mp.nic.in
Maharashtra www.maharashtratourism.gov.in
Manipur manipur.nic.in
Meghalaya meghalaya.nic.in
Mizoram mizoram.nic.in
Nagaland nagaland.nic.in
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34. Orissa www.orissa.gov.in
Punjab punjabgovt.nic.in
Sikkim sikkim.nic.in
Tamil Nadu www.tamilnadutourism.org
Tripura tripura.nic.in
Uttar Pradesh www.upgov.nic.in
Uttarakhand gov.ua.nic.in
West Bengal www.wbgov.com
Andaman and nikobar island www.and.nic.in
Chandigarh chandigarh.gov.in
Dadra & Nagar Haweli dnh.nic.in
Delhi delhigovt.nic.in
Daman & Diu daman.nic.in
Lakshwadeep lakshadweep.nic.in
Pondichery pondicherry.nic.in
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35. •MEDICAL TOURISM
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36. Concept of Medical Value Tourism
Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius
Yes. Marketing of Medical Value Tourism is
relatively new concept
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37. The size of Indian Medical Tourism sector estimated in 2002 to
be min 1,00000 to 1,50,000 foreign patients per year
(Medical Tourists) .
The annual growth rate of Medical Tourism in India
2000 – 15% per year
2007 – 30% per year
Kerala - > 8000 patients annually.
Cardiac, Ortho & Ayurveda treatment
- KIMS (2007) – 40,000 medical tourism patients
Hospital ‘A’ in Bangalore - reported 900 medical tourists per
year.
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38. • The growth rate of Medical Tourism Industry
@ 12% in 2002 will go to @ 30% annually by
2012 .
• Up market private care in India to be worth
from Rs.15000 crores to Rs. 30,000 crores by
2012
• Medical Tourism revenue can potentially rise
from Rs. 5000 crores to Rs.10,000 crores per
year.
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39. India has gained high reputation for
handling very specialized treatments
.
According to study conducted by the C.I.I. & Mc kinsey consultants
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40. COSTS COMPARISON
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41. COSTS COMPARISON :–
mitral valve surgery in US
$ 2,00,000 for a = costs $ 7000 in INDIA
includes travelling charges
hip resurfacing in UK
Costs UK15000 Pounds = but in INDIA it cost around UK 5000 Pound
Includes
surgery,+airfare + hotel stay
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42. A number of private hospitals also offer packages
designed to attract foreign patients:
1. With airport transfer
2. Hospital bed
3. Car service
4. In room internet access
5. Private chefs
6. Health holiday combining surgery
7. Yoga holiday or trip to taj or hill station etc.
The post surgery care is the best selling point of indian medical
tourism.
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43. • PROBLEMS
FACED BY THE
TOURISTS
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44. • Food problems plague the tourists .
• Lack of basic infrastructure and
accommodations for tourists in rural areas of
the country.
• Women especially western women get
harassed by the local men making it unsafe
for women and elderly tourists..
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45. Costly travel – soaring fuel prices resulting in
the increase of fares of flight and trains which
are the main mode of transport for the
tourists.
• Lapses in security and safety – incidents of
tout and harassment of tourists in some
places.
Gap between demand and supply of
manpower.
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46. •CHALLENGES
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47. •Many of the tourist site environments are
unhealthy .
•Facilities and services are poor in many sites .
•There exists inadequate transportation to reach
and continue the journey.
•Infrastructure facility is very poor .
• There is limited availability of tourism
information at limited places.
•There are regional conflicts due to which tourism
is getting affected in some areas .
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48. • Global economic meltdown, terror attack,
uncertainties in fuel prices, heavy road taxes
have made india an overpriced destination.
• Fierce competition particularly among
neighbouring countries who are offering
challenging tariff which we are not in a
position to match.
• Loads of taxes in tourism sector is ruining its
growth needs immediate action to keep it
moving with tax incentives
• There is a lack of adequate security in some
areas of the country which makes the tourists
feel insecure
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49. •OVERCOMING CHALLENGES
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50. •ITDC have to be enriched so that it can provide adequate facilities
at tourist sites like good environment, tourism information, etc.
•The Central and state Governments, must have special attention
and invest in large to develop the infrastructure for utilising the
tourist spots.
•Tourism information must be updated often. The websites must
give enriched informations with catchy phrases.
•Specific toll free numbers can be used for easy access of
information by tourists
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51. * The Government must take action to solve security problems and
regional conflicts.
* Liberalising the visa norms can be made so that more number of
tourists can arrive and stay for more days.
* Involvement of private sector in the field can be made to serve the
tourists better
* There can be focussed promotion of various places to get
attention of the travellers by using aids like short films,
photographs, etc.
* Clearly planned, focussed tour packages can be introduced which
may attract the travellers
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52. Indian Association of Tour Operators (IATO). Travel Agents Association
of India (TAAI) have submitted to the Ministry of Tourism various
suggestions.The suggestions include-
1. The Luxury Tax on hotels in some States is very high and varies
from 5% to 12.5%. In order to encourage tourism, it should be
limited to a maximum of 4%
2. The VAT charges on Food and Beverages also varies from State to
State, It should be reduced to maximum of 4% of the billed
amount.
3. Aviation Turbine Fuel (ATF) – Heavy Sales tax on ATF by States has
its own impact on the tourism industry.It should be rationalized to
4% for every state.
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53. •SOURCES
• Bureau of immigration, govt of
india
• Ministry of toursim ,govt of
india
• Reserve bank of india
• State/ut tourism dept
• Incredibleindia.org
• Toursim.gov.in
• Gourkanjilal.com
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54. Thank
You….
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