Strategic management 12

Strategic Management BHRM 31124 R.A.Ishanka Chathurani Lecturer (prob) Department of Human Resource Management Faculty of Commerce & Management Studies University of Kelaniya

Corporate Level and International Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object]

Potentially value creating reasons for diversification ,[object Object],[object Object]

Cont… Potentially value creating reasons for diversification ,[object Object]

Related diversification ,[object Object],[object Object],[object Object]

Cont… Related diversification ,[object Object],[object Object]

Related diversification option for a manufacturer Manufacturer Competitive product Complementary product By-product Financing Product/process research/design Machinery manufacture Machinery supply Components supply Components manufacturer Raw materials manufacture Raw materials supply Repair and servicing Marketing Information Transport Distribution outlets Transport Backward integration Horizontal integration Forward integration

Unrelated diversification ,[object Object]

Diversification and performance ,[object Object],[object Object],[object Object]

Cont… Diversification and performance ,[object Object]

Diversity and performance High Low Performance Undiversified Related limited diversification Unrelated extensive diversified

Managing the Corporate Portfolio ,[object Object]

Growth-Share Matrix Developed by the Boston Consulting Group

BCG Matrix ,[object Object],[object Object],[object Object],[object Object]

Strategic management 12

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