sam mutimer presented at the tourism all

1. the 2011 student summit
job hunting in 2011:
why everything you thought you knew has changed
presented by sam mutimer
thinktank media
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2. who is thinktank media?
who? Values
- social media agency - Enthusiasm
- team of 14 staff - Creativity
- 7 social - Simplicity
- 7 web/design/app development - Consistency
- Care
- Social
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3. 93% of thinktank media’s
team is a direct result of
social media recruitment
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4. thinktank media workplace culture.
recruitment is defined by our workplace
culture.
we are a social workplace that is driven
by social media.
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5. thinktank media
workplace culture is built up of personal brands
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6. “workplace culture is like
your brand. you don’t define
it, it’s how others perceive it”
filip sarna
Insights Analyst, thinktank media
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7. when we are looking
for who we need:
- education
- skil-set
- experience
...a CVthinktank us this
shows media
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8. but what you can’t show on a CV is
- personality
- attitude
- connections
- values
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9. Insights into the person
Personal insight
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10. how do we choose the candidate
that best matches our corporate
culture?
or... do they choose us?
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11. candidate gains company gains
insights into... insights into...
- the company - the candidate
- personality - personality
- communication - communication
- style - style
- attitude - attitude
- connections - connections
- values - values
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12. personal brand
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13. scouting on social media
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14. “social media assists us to
understand the person and their
potential fit into our workplace
culture”
ben acott
Director, thinktank media
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15. hiring: 3 staff Profiles | twitter | prezi | recruitment site
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16. staff profile
name: matt bannon
job title: head developer & strategist
hired: 2009
first contact: twitter
second contact: tweetup
third contact: face to face in the office
hired: after 4 weeks
skills: highly skilled web developer with a
sound cultural fit with thinktank media and its
vision.
WE APPROACHED HIM thinktank media
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17. staff profile
name: warren davies
job title: senior account manager
hired: 2010
first contact: twitter
second contact: thinktank media event
third contact: prezi and email
hired: after 8 weeks
skills: Highly experienced within PR and social
media, strategy development and campaign
creative
HE APPROACHED US thinktank media
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18. senior account manager -warren davies
Prezi.com thinktank media
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19. staff profile
name: justine leonard
job title: junior web developer
hired: 2009
first contact: recruitment site - seek.com
second contact: phone
third contact: interview
hired: after 6 weeks
skills: CMS and PHP
WE APPROACHED HER
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20. Oooh... (Got the skills to pay the bills)
Your website’s so fly! (And if you need that, I’m freelance)
Pullin’ mad ROI
Your customers will spend their cheese!
Conversion rates... conversion rates so high! thinktank media
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21. social media has allowed us to reverse the recruiting process
– you can now get picky and have more choices
– you can showcase your talents and what you are looking for in a job
– you can become “sticky” and recruiters become attracted to you
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22. social media adoption has
increased amongst executives
when asked the question – in the last 12 months, which of the following
activities have you done to enhance your career and employment
prospects? – the majority of respondents (53.4%) indicated that they
have registered on social networking sites. even a small group of 5.7%
have started a blog (see chart one). clearly, social media and networks
have registered on the consciousness of executives, who are traditionally
conservative on emerging technology and ‘new ways of doing things’.
source: executive monitor study 2011
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23. job seekers adoption of social media to find jobs -
thinktank media
executive monitor study
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24. customise online resume to
reflect your presonal brand
multimedia elements
sharing options
social network feeds
come up in search - eg. google/linkedin
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25. how to get noticed:
stand out from the rest
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26. confidence, certainty
and substance
approach who you want to work for even
though there may not be a job on offer yet!
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27. stand out with a website,
blog or prezi
free services
wordpress.com - free
templates to make it look the part -
whoo themes, theme forest, template
monster
go daddy - domain and hosting

28. get your name as your URL
yourname.com - eg. sammutimer.com
or if that’s taken then....
yournamecv.com or .com.au or .net
use this url on social networks such as twitter, linkedin, facebook page
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29. split the site up into your cv
eg. have pages
about/bio, career highlights, skills, consulting, portfolio,
contact, wiki, awards, photos, videos, clubs, strengths,
volunteer projects, news, downloadable cv
design website/ blog to who you want to attract - look, feel,
language, tone
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30. enhance with multimedia
interactivity
face to a cv
video of you
video of you in action - eg. speaking, designing etc
video testimonials
use youtube - 2nd biggest search engine in the world
podcast
be authentic - real - from the heart

31. social profiles
linkedin
linkedin badge on your website
twitter
updates
twitter badge
youtube
add personality to paper and work ethic
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32. it’s not who you know anymore,
it’s who knows you
make your cv shareable
create opportunities
use “share this” and embed into your site
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33. approach companies you wish to work for....
hunt for the company on linkedin - find the name & connect
use linkedin business account (possibility) - mail direct
is the company on twitter? - connect and get noticed
do they have a facebook page? connect and get noticed
they may not need someone now, yet the seed has been planted -
follow up
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34. job seeking qualities for 2011
stand out
be confident
be certain
be passionate
be patient
be consistent
be creative
use technology
take a risk
take action
deliver with substance
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35. connect and contact
we’d love to hear how you’re going or maybe
even connect you with the right people.
get connected with thinktank media on:
facebook - http://facebook.com/thinktankmedia.au
twitter - @sammutimer @thinktankmedia
our blog http://thinktankmedia.com.au/blog
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