2. Mission
Garments industry sector
E-magazines
Style guidelines
Fashion critic
To promote Bangladeshi designers
Bangladeshi magazine in the international market.
3. Vision
It is the unseen, unforgettable, ultimate accessory of
fashion that heralds your arrival and prolongs your
departure.
~ Coco Chanel~
4. Management Structure
CEO, Editor &
Fashion Director
IT
Director
Art
Director Publishing
Director
Marketing
Manager
Finance
Director
President
5. Market Analysis
Customers:
Young generation 13-40 year olds, as they are the most
active people interested in fashion.
Garments’ owners and managers.
Buyer houses in Bangladesh.
Foreign investors
Market Size
6. Competition
ICE today-- sell out
Mirror magazine– high cultural prospective
Purple-- Persona. Its photography, graphics and
art works are appalling.
Vogue India– mostly western apparel
Vogue, Harper’s Bazaar, Elle, marie claire etc.–
Western wear and brands promoted only
7. Marketing Plan
Overall Marketing Strategy:
least amount of advertising
To maintain its independence and impartiality
the sale of information and products, contributions,
and noncommercial grants.
Pricing:
Very flexible prices
2ootk for hardcopies
170tk for electronic versions of S
Many electronic formats