1. SHRIRAM AUTOMALL INDIA LIMITED © 2015
Key Highlights
 Shriram Automall ties up with
TATA Capital Housing Finance
Limited for housing properties.
 Regular bidding events, both
physical and online
 Transparent and hassle-free
transactions
Shriram Automall signs a MOU with TATA Capital Housing Finance Limited
Mumbai (11 February, 2015): Shriram Automall India Limited
(SAMIL), an ISO 9001:2008 certified company with AA rating from
CRISIL, has entered in a strategic alliance with TATA Capital
Housing Finance Limited (TCHFL), a housing finance subsidiary of
TATA Capital Limited. As per the agreement signed between both
the companies, SAMIL will provide ‘End-to-End Bidding Services’
for disposal of TCHFL’s housing properties with its extensive
experience and wider reach.
Commenting on the tie-up, Mr. Sameer Malhotra (CEO of SAMIL)
stated, “Housing is an extremely promising segment for Shriram
Automall to take its bidding expertise on to the next level. Through this tie-up with TATA Capital Housing
Finance Limited, we are eyeing at an expansion of this newly-launched housing segment within our
operations. Under this association, we shall strengthen the disposal of TATA’s immovable assets through our
both physical and online bidding platforms”.
In accordance to the pact signed on 11th
February, 2015, SAMIL will conduct regular physical and online
bidding events, specifically catering to the Residential Property Segment of TATA Capital Housing Finance
People from left to right: Mr. Samir Chakraborty (National Functional Head – Housing & Mortgage of SAMIL),
Mr. Sudeep Kumar Banerjee (National Head – Business Development of SAMIL), Mr. Ranjit Dash (Legal
Manager of TCHFL) and Mr. Sachin Saxena (National Collection Manager of TCHFL)

2. SHRIRAM AUTOMALL INDIA LIMITED © 2015
Limited. The Company already holds a strong position within the pre-owned vehicles and equipment sector
of India through its complete services and multiple bidding platforms. Known for maintaining complete
transparency within transactions, it has promised value-for-money deals which will be strongly based on
ethical grounds.
SAMIL has an online bidding web portal - bids.samil.in, which conducts regular bidding events, every month.
Moreover, the Company has also developed a new web portal – property.samil.in, which will purely conduct
online bidding events, specifically catering to properties. This portal will play an effective role in disposing
different properties of TCHFL with its huge customer base, across India.
Sharing views on the association, Mr. Sachin Saxena (National Collection Manager of TCHFL) quoted, “At
TCHFL, we had been looking for an ethical and transparent platform for the disposal of our housing
properties. Since, Shriram Automall and its organised bidding platforms maintain complete transparency at
every step of a transaction, with this association, we intend to work closely with SAMIL and create the widest
bidding platform through which people can acquire a dream home of their choice”.
About TATA Capital Housing Finance Limited (TCHFL)
Tata Capital Housing Finance Limited (TCHFL), is a wholly-owned subsidiary of Tata Capital Limited (TCL), and
is registered with National Housing Bank (NHB) to carry on housing finance activities. The Company offers a
range of Housing Loans and Loans against Property to various segments of society viz. salaried individuals,
self employed individuals, self employed professionals, non-individual entities, etc. and has been focusing on
business opportunities available within the Tata ecosystem. Apart from Housing Loans and Loans against
Property to the retail segment, TCHFL also provides project finance loans to developers. The Company
intends to keep growing its business at a healthy rate, with Rural and Affordable Housing Finance, as one of
its focus areas.
About Shriram Automall India Limited (SAMIL)
Shriram Automall India (SAMIL), one-of-its kind facility, is a wholly owned subsidiary of Shriram Transport
Finance Company (STFC). It is India's first ever service provider that offers various well organised and
transparent bidding platforms, including physical, online, one stop classified and negotiated deals, for
acquisition & disposal of pre-owned commercial vehicles, construction & industrial equipment, tractors &
agricultural equipment, buses, passenger vehicles, three wheelers and two wheelers. The company also
provides various allied services, including New Look Refurbishment services, valuation, parking and finance
(through STFC). It has successfully launched more than 100 bidding locations, including over 45 well-
structured Automalls and nearly 70 strategic parking locations, across India. The company has been awarded
ISO 9001:2008 certification for its Quality Management System and rated AA from CRISIL.
For more information, please contact:
SHRIRAM AUTOMALL INDIA LIMITED
709, Best Sky Tower,
F-5, Netaji Subhash Place,
Pitampura, Delhi-110034
Tel: 011-41414444
Fax: 011-42414444
E-Mail: contact@samil.in
Website: www.samil.in