Presentasi RUMA - SxC Summit 2011

RUMA: Your micro-business partners June 2011 Our Partners

Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Our vision is to enable everyone to become an entrepreneur by creating micro-businesses “in a box” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… “ Business-in-a-box” as solution Key success factors in starting a business…. Technology Platform Proven Business Model Established Brand Working Capital Training & Support

We aim to create a one-stop-shop micro businesses leveraging mobile phones for the bottom of the pyramid Empower rural entrepreneurs . . Using simple mobile technology… To provide products and services to their communities Agriculture/trade information Market Place Jual Pulsa Provide health services Create local job market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selling prepaid cellular minutes is the best entry to serving the lower income segment in Indonesia ,[object Object],[object Object],[object Object],[object Object],[object Object],Quarterly Telecom Revenue in Indonesia (IDR Bn) ,[object Object],[object Object],[object Object]

“ RumahIsiUlang” is a business in a box enabling low income households to sell minutes electronically Rp. 4.800 Rp. 5.000 Selling Price Rp. 6.000 ~3-4 % Margin TELECOM OPERATORS Sell “RumahIsiUlang” business in a box “ RumahIsiUlang” aggregates operator minutes allowing entrepreneurs to sell multiple brands with limited capital ,[object Object],[object Object],[object Object],[object Object],Phone + SIM 1 2 Flyer/ Banner + END CUSTOMERS ~20% Margin ~20% Margin ENTREPRENEURS

Low margin, Technical Problem, VPO Skill, Field Officer are the challenges for RUMA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So far, RumahIsiUlang has created a network of 7,600 entrepreneurs selling minutes to 680,000+ customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Success story: Ibu Marni ’s journey to prosperity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MICRO-ENTREPRENEUR PROFILE: IBU YANTI, SEPATAN, TANGERANG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Week Estimated profit after joining Ruma(IDR/ week)

Presentasi RUMA - SxC Summit 2011

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