2. 2
• Many sport agencies began by representing athletes.
• Large multiservice agency firms have evolved to include sport ma
• A highly competitive business:
– Lots of agents have no clients or are doing agency
– work part-time.
– Consolidation of smaller agencies led to major firms
3. 3
• C. C. “Cash & Carry” Pyle often known as the first sport a
• Until the 1970s was extremely rare for pro team sport athl
– Teams generally refused to deal with agents
– No free agency until 1976, so little leverage to negotiate
• Agents have existed in individual sports such as golf and te
4. Make friends with athletes and
organizations
Sign athletes to contracts and get a cut of their
pay
Hire employees to help with day to day things
like paper work
Settle contract disputes between athletes and teams or
organizations
Work with organization or athletes
Talk with athletes about where they want to play and
what amount of money they want to receive
5. 5
1. Flat fee arrangement
– Athlete must pay agent an amount of money agreed upon b
2. Percentage of compensation method
– Often covers negotiation plus all of the work related to the
3. Hourly rate
6. 6
• Get an education. Most sports agents have at least a
bachelor's degree. Some schools will offer a degree in
sports management. Also 36 of the 50 states require
sports agents to be licensed as a sports agent in order to
represent athletes in that state.
• ◦ Study business, negotiation, marketing and law. The
skills and principles you learn in these classes will help
you develop your skills as a sports agent.
• ◦ Get involved in extracurricular activities. Even if
you are not a natural athlete yourself, pay attention to the
sports teams at your school and develop relationships
with players, coaches and others involved in the teams.
This will help your communication and networking skills.
7. • You will naturally gravitate towards the sports you
love to watch, but watch all sports developments.
Golfers and tennis players will need an agent just as
much as professional football players.
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8. • ◦ Get to know how players are recruited, what
the toughest parts of contract negotiations are and
what brands and companies look for in a
spokesperson.
• ◦ Read everything you can in the sports news
during draft season and even in the post season. As
a sports agent, these times will be more important
to you than the regular playing season.
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9. As in any industry, you will need to get your foot in the
door somewhere and pay your dues. An unpaid
internship is one way to do this.
• ◦ Find opportunities with groups such as the NCAA
on job sites such as the Sports Job Board.
• ◦ Expect to do a lot of paperwork as an intern. You
may not be negotiating on behalf of Kobe Bryant, but
you will get a chance to see what player's contracts
looks like, read scouting reports and develop marketing
materials for specific athletes.
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10. • This is an important skill for a sports agent.
• ◦ Use your internship or other things to meet
contacts. Get used to introducing yourself and
staying in touch with people who can help your
career.
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11. • . You will need to be very good at these two skills in
order to be successful.
• These are things you will have to do everyday with
many different types of people
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12. There is no one way of becoming a sports
agent
These are just a few of the many ways to
become a successful agent
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