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Designing for Mobile
                 User Experience

                                 Sameer Chavan
                                         @sameerhere


                                  TechEase 2012


Views expressed in this presentation are purely views of Presenter and do not reflect views of his employers.
All the product names and technologies discussed in this presentation are property of respective companies.
What we will learn today?


• Mobile websites and application evolution
• Current state of Small Form Factor devices
• Challenges for Mobile UI design
• Understanding Touch Gesture Interactions
• UI design patterns for Mobile UX
• Converting existing web sites into mobile
  applications.
• Design Exercise.
User Interface Evolution




    Mainframe   Desktop   Client/Server Websites   RIA




3
Mobile Content

•   Mobile Sites and Apps
•   Keypad and track pad to touchscreens
•   Links to tabs/plans/Rows
•   Multi column to single column
•   Simple navigation
•   Sensors and smartness
State of early mobile sites
Mobile Content
Multi screens




        7
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
Multi screens




        8
http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
New Opportunities and Challenges:
          Mobile UX


             Small, touch screen



                                    Unstable environment

 On the go




                  Various OS & UI


                                           Potential frustration

                                                                   May 9-10, 2012
Evolution – keypads to Touch
Mobile UI - A new Paradigm

•   Connected devices.
•   Touch interfaces
•   Acceleration sensing
•   Orientation awareness
•   Natural animation
•   Simulations of physical behavior
Touch Targets
•   Mobile devices moving to touch UI
•   Use appropriately sized targets
•   Maintain spacing between targets
•   Place important actions in easy to reach
•   locations (ergonomics)




    http://developer.android.com/design/style/metrics-   http://msdn.microsoft.com/en-
    grids.html                                           us/library/windows/apps/hh465415.aspx
Designing for Mobile UI




13   http://www.lukew.com/ff/entry.asp?1071
Native Apps
             Advantages:
             • Full access to device capabilities
             • Integration with other native
               applications
             • Off-line operation
             • ‘Push’ notifications
             • Seamless design
             • Runs faster
             • Dev frameworks
             • Installation via app stores



             Disadvantages:
             • Device specific
             • Lock in to device upgrades




14
Web Apps
     Advantages:                               Disadvantages:
     • Cross-device support                    • Less functionality
     • Quick development                       • Limited integration with device
     • Instant update Process                  • Off-line is difficult
     • No lock in to app stores (no 30% cut)   • Less seamless with other apps
     • HTML5 is doing more




15
Hybrid Apps
     Advantages:                           Disadvantages:
     • Potentially provides best of both   • Early days, which platform
       worlds                                 to choose?
     • Access to native features           • Potentially complex
     • Apps are web-based, and therefore
       cross platform
     • Growing range of third-party
       options




16
Mobile approach
 Miniaturisation
 “... treats the mobile environment and technology as a subset of the desktop
 environment.”
 It’s a repurpose of existing content



     Mobilisation
     “... precisely targets mobile user needs, making (the) best possible use of
     technology.”
     Content and context specific

                                                                          Barbara Ballard




17
Mobile Web design
                Desktop Vs Mobile
 • Breadcrumbs
 • Deep Explorer views
 • Popup Dialogues
 • Multiple planes
 • Progress indicator
 • Error messages and warnings.
 • Mobile sites offer better integration with phone
   functions - orders by phone or sending promotional
   text messages.
 • Mobile sites can take advantage of technology that
   automatically detects where users are to present local
   search results.
18
Mobile Websites
Content prioritization




                                       No Hypertext




  19
UI Controls
http://jquerymobile.com/designs/
Mobile UI Wireframe




     http://www.mockflow.com/
Mobile UI Wireframe




http://blog.metaspark.com/2009/02/fireworks-toolkit-for-creating-iphone-ui-mockups/)
Continuous Experience.




24                            5/9/2011
Sensors
Accelerometer
                           GPS
    Gyroscope
                           WiFi
Magnetometer
                           Bluetooth
    Barometer
                           GSM/CDMA
     Proximity
                           NFC
  Light Sensor
                           Camera
 Touch Screen
Alternatives
     Responsive Web design




         http://jquerymobile.com/
         http://www.formfett.net/
         http://forefathersgroup.com/
         http://cafeevoke.com/

26
Design Guidelines
     •   Design for - On the go..
     •   Content is king. Navigation next
     •   Shallow navigation
     •   Fun and explorations
     •   Stick to a design pattern.
     •   Use graphics wisely
     •   Think of touch target size.



27
Design Exercise
• Design Mobile site/App for your collage library.
• Minimum requirements-
   • Browse books by category
   • Search books
   • View my books
   • Social sharing of books, recommendations,
     comments, likes, etc..
   • Any new ideas !!!
Questions..

     sameer@chavan.me




        www.sameerchavan.com


29

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Designing for mobile user experience

  • 1. Designing for Mobile User Experience Sameer Chavan @sameerhere TechEase 2012 Views expressed in this presentation are purely views of Presenter and do not reflect views of his employers. All the product names and technologies discussed in this presentation are property of respective companies.
  • 2. What we will learn today? • Mobile websites and application evolution • Current state of Small Form Factor devices • Challenges for Mobile UI design • Understanding Touch Gesture Interactions • UI design patterns for Mobile UX • Converting existing web sites into mobile applications. • Design Exercise.
  • 3. User Interface Evolution Mainframe Desktop Client/Server Websites RIA 3
  • 4. Mobile Content • Mobile Sites and Apps • Keypad and track pad to touchscreens • Links to tabs/plans/Rows • Multi column to single column • Simple navigation • Sensors and smartness
  • 5. State of early mobile sites
  • 7. Multi screens 7 http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  • 8. Multi screens 8 http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
  • 9. New Opportunities and Challenges: Mobile UX Small, touch screen Unstable environment On the go Various OS & UI Potential frustration May 9-10, 2012
  • 11. Mobile UI - A new Paradigm • Connected devices. • Touch interfaces • Acceleration sensing • Orientation awareness • Natural animation • Simulations of physical behavior
  • 12. Touch Targets • Mobile devices moving to touch UI • Use appropriately sized targets • Maintain spacing between targets • Place important actions in easy to reach • locations (ergonomics) http://developer.android.com/design/style/metrics- http://msdn.microsoft.com/en- grids.html us/library/windows/apps/hh465415.aspx
  • 13. Designing for Mobile UI 13 http://www.lukew.com/ff/entry.asp?1071
  • 14. Native Apps Advantages: • Full access to device capabilities • Integration with other native applications • Off-line operation • ‘Push’ notifications • Seamless design • Runs faster • Dev frameworks • Installation via app stores Disadvantages: • Device specific • Lock in to device upgrades 14
  • 15. Web Apps Advantages: Disadvantages: • Cross-device support • Less functionality • Quick development • Limited integration with device • Instant update Process • Off-line is difficult • No lock in to app stores (no 30% cut) • Less seamless with other apps • HTML5 is doing more 15
  • 16. Hybrid Apps Advantages: Disadvantages: • Potentially provides best of both • Early days, which platform worlds to choose? • Access to native features • Potentially complex • Apps are web-based, and therefore cross platform • Growing range of third-party options 16
  • 17. Mobile approach Miniaturisation “... treats the mobile environment and technology as a subset of the desktop environment.” It’s a repurpose of existing content Mobilisation “... precisely targets mobile user needs, making (the) best possible use of technology.” Content and context specific Barbara Ballard 17
  • 18. Mobile Web design Desktop Vs Mobile • Breadcrumbs • Deep Explorer views • Popup Dialogues • Multiple planes • Progress indicator • Error messages and warnings. • Mobile sites offer better integration with phone functions - orders by phone or sending promotional text messages. • Mobile sites can take advantage of technology that automatically detects where users are to present local search results. 18
  • 22. Mobile UI Wireframe http://www.mockflow.com/
  • 25. Sensors Accelerometer GPS Gyroscope WiFi Magnetometer Bluetooth Barometer GSM/CDMA Proximity NFC Light Sensor Camera Touch Screen
  • 26. Alternatives Responsive Web design http://jquerymobile.com/ http://www.formfett.net/ http://forefathersgroup.com/ http://cafeevoke.com/ 26
  • 27. Design Guidelines • Design for - On the go.. • Content is king. Navigation next • Shallow navigation • Fun and explorations • Stick to a design pattern. • Use graphics wisely • Think of touch target size. 27
  • 28. Design Exercise • Design Mobile site/App for your collage library. • Minimum requirements- • Browse books by category • Search books • View my books • Social sharing of books, recommendations, comments, likes, etc.. • Any new ideas !!!
  • 29. Questions.. sameer@chavan.me www.sameerchavan.com 29