2. Concept
‘adverts on the back side of photocopied pages’
supplying sheets with ‘advertisements’ printed on one
side of the page to photocopy operators around the
colleges.
students get the benefit of free photocopy, subsidized
by revenues gained from advertising and also from
free coupons that they get.
targeted primarily at the 18-25 years age group;
students pursuing graduate & post-graduate courses
3. Process and mechanics
One
Advertisements templates printed, repacked & distributed to partner
copyguru outlets around colleges.
Two
Students avail photocopying services at these partner outlets get a
scratch card for every 10 sheets photocopied.
Three
Students can then redeem these scratch cards for mobile talk-time and
free coupons.
Four
Through reimbursement process the students submit their data
including name ,phone number, e-mail address & other
details, which in turn ensures track ability of the advertising
campaign which can be shared with the advertiser.
4. Product detail
Advertisement on one side (back) of the page
Medium: A4 sheet -90gsm wood-free paper
Ad measurement: 18cm x 25cm
Frequency: 1 in 1 pages
Colors :Four Color
Ink : eco-friendly printing inks from EnNatura
5. Advantages
• Higher visibility by elimination of the ‘chance’
element of viewing the advertisement
• Brand loyalty & goodwill for the advertiser by
subsidizing student costs
• Reduce cost per impression as the students will
retain the adverts for a prolonged period of time
• Direct one-to-one contact wherein the advertiser
could have access to registered user
• Direct increase in sale due to the distribution of
free coupons.
6. Competitive edge
vs print media
understands & pinpoints its target market directly
identifies with demographics on a person level
vs flyers & pamphlets
distribution channels leads directly to the consumer
higher retention & higher visibility
vs other campus promotion
cheap & effective route of advertising throughout the year
sustained visibility for much longer period
“The most important of all, we guarantee a direct increase in sale”
7. List of colleges running Copyguru.
Colleges of Law
AMS College of Law for Women Nallakunta Hyderabad
Pendekanti Law College Himayatnagar Hyderabad
KV Ranga Reddy Institute of Law Himayatnagar Hyderabad
Sultan-ul-Uloom Law College Banjara Hills Hyderabad
Colleges of Pharmacy
G.Pulla Reddy College of Pharmacy Mehdipatnam, Hyderabad
Vanitha Mahavidyalaya Pharmacy Namapally Hyderabad
8. Colleges Engineering
Deccan College of Engineering Nampally Hyderabad
Muffakumjah College of Engineering Banjara Hills, Hyderabad
MVSR Engineering College Saroornagar, Hyderabad
University College of Engineering OU Hyderabad
University College for Women OU Koti, Hyderabad
Shadan Colleges Khairatabad,Hyderabad
Methodist College of Engineering Abids Hyderabad
Colleges of medical/Dental
Panineeya Mahavidyalaya Dental Dilsukhnagar,Hyderabad
Osmania Medical college Koti Hyderabad
9. Colleges of Commerce arts
Aurora's PG College Chikkadpall Hyderabad
Bankatlal Badruka College Kachiguda, Hyderabad
Villa Marie P.G.College for Women Somajiguda,Hyderabad
St.Ann's College for Women Mehdipatan,Hyderabad
St. francis college Begumpet Hyderabad.
Vivek Vardhini College Jambagh, Hyderabad
St. Mary college Yousufguda Hyderabad
St. josephs college Abids Hyderabad
