1. Citibank World Money Card
(Leisure Variant) - Launch Campaign

2. 1
Outbound
Leisure
Travel Market
In India

3. Outbound leisure travel market in India
Travel & Tour Operators from the World over are upbeat about the
Indian traveller vacationing abroad
Figures released by the World Travel and Tourism Council
(WTTC) says India now is the third largest outbound travel market
in the Asia Pacific region.
“Indian tourists are big spenders and as such are a boost to the
tourism revenues of any country” - Euromonitor International
“India's outbound travel pie is getting bigger and it is evident
from the more than 25 countries and cities opening their tourism
offices here in the past couple of years.“ - Himmat Anand, co-
chairman, FICCI tourism committee.

4. 2
Leisure travel
market
volumes
in India.

5. Leisure travel market volumes in India
Figures released by the World Travel and Tourism
Council (WTTC) says India now is the third largest
outbound travel market in the Asia Pacific region
According to the WTTC report the number of
Indians travelling abroad in 2008-09 (April 1 to
March 31) touched 10.8 million, which was up by a
million over the 2007-08 figure of 9.8 million
Foreign Travel market set to grow by 10% in 2009-
2010 – Cox & Kings, India
According to new Travel and Tourism data from
Euromonitor International, number of travellers set
to increase in 2010-11 to 16.3 million

6. 3
Factors
affecting
Outbound
Travel

7. Factors affecting Outbound Travel
Higher Disposable Income -
Brand new forecasts from
Euromonitor International show that
outgoing tourism expenditure from
India will grow by over 25.7%
between 2006 and 2011 to reach a
value of US$21 billion by 2011.
Foreign destinations becoming more
affordable because of drop in
airfares and hotel prices due to
recession
Emergence of low-cost carriers from
India to more number of foreign
destinations

8. 4
Forex carrying
medium -
Paper

9. Forex carrying medium - Paper
The standard mediums for carrying Forex used by Indian Travellers:

10. 5
Forex carrying
medium -
Plastic

11. Forex carrying medium - Card
The standard mediums for carrying Forex used by Indian Travellers:

12. 6
Advantages -
Citibank World
Money Card

13. Advantages - Citibank World Money Card

14. 7
Campaign
Insight

15. Campaign Insight
Route 1: Security
Breaking the mould in the Indian traveller’s
psyche and highlighting the added security
features of the CWM to create an aura of their
funds being absolutely safe while travelling
abroad.
View creatives here:
http://ideasthatworkedcreatives.wordpress.com/2011/12/08/citibank-world-money-card-leisure-variant-btl-launch-creatives/

16. Campaign Insight
Route 2: Convenience
The convenience features of the card can be
elucidated to the Indian traveller who has
very little awareness of the product and only
depends on traveller cheques other than
cash for his forex carrying issues
View creatives here:
http://ideasthatworkedcreatives.wordpress.com/2011/12/08/citibank-world-money-card-leisure-variant-btl-launch-creatives-2/

17. Thank You!