1. The types of media institution might
distribute your product and why
A film distributor is a company or individual responsible for the marketing of a film. The distributor
may set the release date of a film and the method by which a film is to be exhibited or made
available for viewing: for example, directly to the public either theatrically or for home viewing
(DVD, video-on-demand, download, television programs through broadcast syndication etc.). A
distributor may do this directly, if the distributor owns the theaters or film distribution networks, or
through theatrical exhibitors and other sub-distributors.
For our film we decided to choose a small, independent distributor because our film was made on a
low end budget and is not a well-known film. We used low quality equipment which led to our
budget not being as high as we thought at first. If we were to have a higher budget our camera
equipment would be more efficient and better quality, and we would also make sure that the actors
that we would use would be morepopular.
For our film opening we decided to use the distribution company called Warp. Warp Films is a small
independent film production company based in Sheffield & London, UK. Warp has distributed some
very successful film like the Four Lions and also this is England
This is the online
website of Warp which
shows what they are
about and examples of
films they have
distributed.

2. The advertisement of our film would hopefully be aimed at being in the UK. I would like our film to
be advertised in a multiplex cinema like the Odeon because a male under 35 is still a wide ranged
target audience. Also because people over 35 also like to watch Action films like ours. Another way
that our film could be advertised is on buses or in bus stations. I think these ways of advertising are
very effective as they cover lots of places around the country. However this way of advertising could
become very expensive.
This is a good example of a film
made by Warp. This is a good film
when comparing to mine as it shares
a similar target audiences as mine
and therefore they are a good
company to use as they are experts
at targeting my chosen
demographic.