Local Search Optimization Proposal

Local Search Optimization
(PPC, Google Map, SEO)
Proposal By
Samaresh Web Solutions

Expanding Your Web Presence!
Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co

Email: info@thesws.co
Skype: thesws.co , GTalk: thesws.co@gmail.com
Yahoo!Messenger: thesws@ymail.com

Overview

1. Introduction

2. Strategic Overview & Assessment

3. Company Methodology ( No Secrete )

4. Local SEO Packages

5. Terms & Conditions

Local Search Optimization Proposal Page 2

Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Introductions
Search Engines like Google, Yahoo and Bing are now having two main objectives i.e.
1. To deliver satisfying results responding to user’s expressed needs ( Search Queries )
2. And to meet these needs filtered to people’s physical location
Search Optimization for Local Search offers business owners an effective method to increase
awareness of your business to local customers.

You can use Google AdWords PPC Advertising, Google Maps and "Organic" Search
Engine Optimization to get top placement on the Google search engine to generate
more business.

Optimizing your business for local search is essential to competing and winning in your local
market. While you run your business, let Samaresh Web Solutions stake out and optimize
your local search presence on the Web.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Strategic Overview & Assessment

Any Local Search Optimization (LSO) project, large or small - should include some sort of early
and upfront strategy before ANY work commences.

1. Google AdWords Pay-Per-Click (PPC) Ads
2. Google Maps - Map and Business Listings
3. "Organic" Rankings - Natural Search Engine Optimization (SEO)

Google Adwords Pay-Per-Click (PPC) Ads

Strategy is one of the major keys to success. It should include things like:

• Campaign Objective and Business Model Understanding.

• Keyword research

• Optimum Bid Rate Analysis

• Visitor Conversion Analysis

• Custom Ad Creation

• Campaign Setup.

• Campaign Management


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Google Places (also called "Google Maps")

• Review your current listings on Google Places, Bing Local and Yahoo! Local...

• Perform essential keyword research specific to your geographic and products/services
of your business and finalize the keywords.

• Optimize Your Business Listing to Get to the Top of the List using industry best practices

• Develop links from numerous Local Directories, Newspapers, Internet Yellow
Pages Sites, Data Suppliers Sites, and Industry Specific websites. Search Engines
evaluate the inbound links to your web site.

• Competitive research for determining which local databases are helping your
competitors get higher listings than you on Google Maps (or Yahoo! Local).

• Identify your TOP 3-10 local competitors who consistently get top positioning

• Link assessment that counts up the average and weighted inbound links to competitive
websites.

• Developing location specific Landing Pages for multiple locations if your business
operated in many different markets.

• Integrating your geographic and product/services keywords into the Landing page's
content, H1, H2 tags, and of course the META tags title and description.

• Information Consistency - The information primarily contact and location information
and the products and services provided must be consistent throughout your online
Network.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


“Organic” Rankings – Natural Search Engine Optimization

• A website analysis, to evaluate the site content, layout, linking structure and to begin
keyword selection and research.

• A competitive research stage, to evaluate what competitive sites enjoy high rankings on
the top three search engines, and to focus on 3-5 of those top competitors.

• Finalization of keyword selection.

• A benchmark positioning report that demonstrates current position and how many pages
are listed in each search engine.

• Inbound link assessment that counts up the total sites that can be tracked back to your
site.

• Link assessment that counts up the average and weighted inbound links to competitive
websites.

• Is this engagement intended to increase sales on a commerce sites?

• Is this engagement intended to generate leads on a services site?

• Inform consumers about products and/or events?

• Target audience


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Company Methodology (No Secretes)
Actual work, tools and techniques for much Local Search Optimization work is available on the
Internet today. A Local Search Optimization firm should reveal how the work will get done,
what is involved, etc. However, it's important that once you agree on a proposal, you comply
with the approach and techniques.

Pay-Per Click(PPC) Advertising
How to set the campaign objectives?

Campaign Objective setting and business model understanding is done with a close consultation
with the client, so that we can get an in-depth understanding of your business model and
business requirement.

Deliverables:

• List of objectives (Word Doc)
• Detailed Questionnaire (Word Doc)

How to perform keyword research and optimum bid rate analysis?

Based on the consultation and defined campaign Objectives we will be short-listing a list of
around 50-200 keywords by systematically drilling down to the most efficient keywords after
deleting the ones, which are not relevant or cost effective for your PPC campaign.

Deliverables:

• Detailed Keyword Research(.xls)

How to perform visitor conversion analysis?

Considering the Objectives of the Campaign and finalized keywords we would be studying the
suitability of your site’s current WebPages to be the landing pages for the campaign or/and
suggest creation of customized landing pages.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


In PPC, landing pages are important as they are the entry points to your website and
determine the conversion of a Visitor.

Deliverables:

• Visitor Conversion Analysis Report (.doc)

How to create custom ads?

After studying the landing pages of your website we would create specific ads for the finalized
keywords to ensure maximum visibility and Click through Rate (CTR). We would create a
customized attractive ad copy, which increases the probability of a click from the search engine
traffic.

Deliverables:

• Ad copy for all keywords for your approval (.doc)

How to setup the PPC Campaign?

We would be setting your site’s campaign in the following Search Engines: a. “Google Ad words”

We can also set up campaigns on additional Search Engines such as Yahoo Search Marketing,
MSN ad center and Business.com etc depending upon your requirements.

Deliverables:

• Google Adwords Campaign


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


How to conduct the PPC Campaign Management?

Campaign management would involve a host of different steps and analytical techniques like
-CTR Management, Bid Management, A/B split testing, Campaign ROI analysis, Campaign Ads
and keyword tweaking and Weekly Campaign Reporting.

Deliverables:

• Monthly Report

* Note

- The customer would pay the Search Engine directly for the cost of the Ad Campaign.
- There is no minimum time period that you would be contracted to run the campaign with us. (You
may choose to end it at the end of any given month)


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Local Maps (GOOGLE Places, Yahoo Local & BING Local)

How to get listed in Google Places, Yahoo! Local Listings and Bing
Listing Center?

To create your Google Maps listing we follow these easy directions:

Step-1

• Navigate to http://www.google.com/local/add/businessCenter
• In order to login to Google Places, you need a Google account; furthermore the service
is free of charge.
• Click "Add New Listing"

Step-2

• In this step we will enter your Company/Organization name, Street Address, City,
State, ZIP, Phone, Email address, Website address and Description.

Step-3

• In this step we will "Add" or "Claim" your listing. If Google already has a listing for your
business, then we will have the option claiming the current listing or adding the listing
which we just entered.
• To claim the new listing, we click on "Claim" and follow the instructions. Google will
verify your listing by calling the phone number you entered. Answer the phone and type


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


in the pin number listed on the screen.

NOTE:

• You can also verify your listing by having Google send a postcard with your pin number
to your office. Follow the verification instructions on the postcard. It’s not junk mail, be
sure not to throw it away!

Yahoo! Local Listings

Yahoo Local Listing service offers two plans, the Basic Listing which is free of charge and the
Enhanced Listing which is the paid one ($9.95 per Month). The service is supported only if a
yahoo country-sub domain exists. For example for a listing in CANADA, you should visit:
http://ca.local.yahoo.com/

Yahoo! Local's "Enhanced Listing" is keyword optimization dependant, meaning that if
your listing information and website are optimized properly and you have keyword-optimized in-
bound links pointing to your website then you may rank high on Yahoo! Local by just using the
"Enhanced Listing" for just $9.95 per month! Not a bad deal!

BING Local Listings: Bing’s local listing is supported by Yellowpages.com and the
submission is free.
Step-1: Add your business listing in the Local Listing Center.
http://www.bing.com/businessportal/

Step-2: For even higher exposure advertises in the sponsored section with YellowPages.com.

Step-3: You can check Yellow page advertising options and rates


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Advertising in the Sponsored Section Options & Rates:

Platinum listing ($168/month)

• Listing information - business name, address, phone number. Business name links to
More Info Page
• A link to your website
• Includes a banner graphic and room to describe your business
• Slogan line next to banner

Gold listing ($119/month)

More Info Page
• Includes a banner graphic and room to describe your business

Silver listing ($86/month)

More Info Page
• Includes a logo
• Includes room to describe your business

Bronze listing ($55/month)

More Info Page
• Includes room to describe your business

Free listing

More Info Page


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


OVERVIEW GOOGLE PLACES YAHOO LOCAL BING LOCAL

Free Listing YES YES YES

Paid Listing YES YES YES
(Google Adwords) (Yahoo! Search Marketing ) (Yellow Pages)

Reporting YES Only For Paid Plan Not Supported

Link to Website YES YES (No Followed) YES

Logo YES Only For Paid Plan YES

Photo Up to 10 Only For Paid Plan YES

Video Up to 5 Not Supported Not Supported

Coupons YES Only For Paid Plan Not Supported

Business Details YES YES YES

Searchable Text YES YES YES
Description

Verification Verification Pin Using Google Site Verification Pin
Process Authentication

Contact YES YES YES
Information


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


How to Optimize the Listing to Get to the Top of the List?

Below is the hierarchy of our optimization techniques listed by importance:

1. Completeness of the information in your listing
2. Using Keywords in your company name & description (don't SPAM)
3. Website Optimization – using City and State keywords in your Titles and Meta Tags,
add your address to your web pages, etc.
4. Category w/ Search Terms (cosmetic dentist, personal injury attorney)
5. Proximity to center of city - Think Locally - Having a business location in the CENTER of
town helps you get to the top of the list. The closer your office is to the center of your
city, the higher your listing is usually positioned on the Google Maps list.
6. "Flair" - photos, videos, coupons, payment methods, parking instructions
7. Listings in directories that include local address info (SuperPages.com,
YellowPages.com, CitySearch.com, etc.)
8. Number of In-Bound Links (IBLs) from local city websites and directories
9. Total number of reviews
10. High ratings in your Google reviews (More stars can mean higher positioning)

How to Promote the Listing to Get to the Top of the List?

To appear in the Google Maps search results, Google gathers business information from various
websites (Internet Yellow Pages [IYP] directories, and other sources). Even though you can
easily enter your business information into the Google Local Business Center for free, but to get
listed at the top of the list you'll need to optimize.

Google Maps is partnered with Verizon and Yahoo! Local is partnered with AT&T. Therefore,
having listings with the local online "Yellow Pages" can (and usually does) cause your listing to
be placed higher on the list giving you more exposure and website traffic. So, we try to get
your website listed in the LOCAL “Internet Yellow Pages" and LOCAL reviews
directories like…


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


List of Other Internet Yellow Pages Sites:

1. AllPages.com
2. Best of the Web - Local
3. CityVoter
4. DexKnows
5. Local.com
6. Kudzu
7. MagicYellow.com
8. MerchantCircle.com
9. SuperPages.com (idearc)
10. YellowBot
11. YellowPages.com (AT&T)

Data Suppliers to Local Search Engines

 ibegin.com

 ExpressUpdate.com -

 Localeze.com

How to perform the competition analysis?

Competitive research can help you determine which local databases are helping your
competitors get higher listings than you on Google Maps (or Yahoo! Local).

Identify your TOP 3-10 local competitors who consistently get top positioning. Do a
search on Google to find which competitors are consistently displayed on Google Maps for your
keywords. Conduct research on the top 3-10 who are listed at the TOP. For example, if you're a
realtor in Plano, Texas search Google using the keyword "Plano Realtor” and you'll see your
competitor's listings. Then click their links to learn more about what your competition is doing


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Natural Search Engine Optimization
How are pages optimized?

• This will include the standard on-page factors like TITLE, META, ALT, H1, bolding, etc.
• Internal linking structure should be revealed and discussed
• Review the SEO vendor's website for "eat your own techniques" approach

How are codes changes applied and managed?

• Outline of how code changes will be implemented and tracked (versioning systems are
normally implemented for larger systems)
• How do programmers apply the changes
• Team breakdown (SEO agency and Client)

Advanced Issues

• Flash, JavaScript, frames, dynamic URL's and other SEO challenges should be addressed
before work commences.
• Large sites with content driven from a database infrastructure, e-commerce systems and
similar - should have line items for how to address. This includes URL-rewriting, site
moves, domain management and more

Results Tracking

• Reporting on progress and stats are an important item to any SEO project.
• Metrics from ranking in the top 10, to shopping cart conversions, traffic volumes and
increases and type of reports (online, excel, customer viewers) should be disclosed
• Ask for a sample report, and how customizable reports could be made, and how often
they are presented. Weekly and monthly are normal.

Client Involvement

• The client is ultimately responsible for complying with the requests and direction as they
come in. The SEO Vendor should have full access to information as it relates to his/her
search marketing duties.
• Logs, history, traffic, email marketing campaigns, others - these items must be agreed
to beforehand.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Local SEO Packages
Local Search Engine Optimization is designed for business serving local clientele in a specific
geographical area. Also called geo-marketing, Local SEO can make your website dominate your
target market!

Our Local SEO Services target the three distinct areas of a search engine results page (also
called a SERP).

Our Solution Includes:

1. Google AdWords Pay-Per-Click (PPC) Ads
2. Google Maps - Map and Business Listings
3. "Organic" Rankings - Natural Search Engine Optimization (SEO)

Starter Plan
Only @ $750

Business Corporate Enterprise

$1500 $2250 $3000


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Local SEO Packages >> Starter Business Corporate Enterprise

750 USD / 1500 USD / 2250 USD / 3000 USD /
Budget
month month month month

Timeline 3 months 3 months 3 months 3 months

SWS Team (Man Hours/Month) 90hrs 160 hrs 320 hrs 480 hrs

PAY-PER-CLICK (PPC) ADVERTISING Initializing The Projects

Website Analysis

Competitive Analysis

Account Setup

Tracking Code Setup

AD Campaign Management

Keyword Research 75 150 300 500

Minimum No. of Keywords to focus on 38 75 150 250

Ad Groups Creation

Ad copy creation

A/B Ad Copy Testing

Geo Targeting

Local Search Campaigns


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Day Parting

Budget Management

Bid Management

Conversion Tracking

Landing page consultation 1 2 3 5+

AD Group Monitoring

Google Analytics code setup

Funnel Tracking

Traffic Statistics

Reports

Weekly Report

Monthly Report

Customer Support

Email support

Chat support

Telephone support


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


LOCAL MAP OPTIMIZATION

Google Map Listing

Yahoo! Local - Enhanced Listing
($9.95/month)

Bing Local Listing

Yellow Pages Sponsored Listing Bronze Silver Gold Platinum

Geographic Keyword Research

Optimizing Map Listings

Location Specific - Landing Page Creation

Landing Page Optimization

Submission In :
Local Directories, Newspapers, Data
Suppliers, Internet Yellow Pages Sites, Local
Review Directories, By Industry( Local
Directories)

Competitive Research & Link Assessment

In Bound Links – From Local city Websites

Increasing Google Reviews

Website Optimization

ORGANIC RANKING


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Niche Market Research

Keywords Researched 10 20 35 45

Keywords Finalized 5 15 30 40

Niche Market Research

On-Page Optimization

Site pages optimized

SEO friendly Navigation and Design
Optimization

HTML Code and Meta-Content Optimization

Images and Links to be Optimized

HTML sitemap creation

Google XML sitemap creation and regular
updating

SEO Copywriting

Google Analytics & Webmaster Tool Setup

Robot.txt Optimization


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Content Development & Promotion

Article Writing 1 2 4 8

Press Release Writing 1 2 4

Blog Post 1 2 4 8

Web 2.0 & Article Marketing

Ezine Article

Hubpages

Squidoo

Bloggers

WordPress.com

LiveJournal

Blog.com


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Blog Social Media Optimization

Website blog Installation & Customization

Social Bookmarking & Sharing Plug-in
Installation

Email Marketing System Set Up for Blog
subscribers

FaceBook Likes

Twitter Follow

YouTube Channels

RSS Feed

Social Bookmarking

Stumble Upon

Digg

Delicious

Reddit


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Social Networking

Facebook

Twitter

LinkedIn

Blog Engage

Google Buzz

Link Building

Web Directories Submission 25 50 100 200

One Way + Reciprocal Links 5 12 25 50

Driving Traffic

Email Marketing Campaign 2 5 10 20

Blog Commenting 8 20 40 80

Forum Posting 1 2 4 8

Classified Ad Creation & Posting 1 2 4 8

Guest Posting 1 2 4 8


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Terms & Conditions
1. Minimum 3 months contract commitment is required which can be extended as per
requirements and at least one month notice to terminate the contract
2. Advance payment for each month's billing cycle via PayPal.com and you can pay either
through your credit card or paypal account.

• Any transaction fee involved in sending money to the contractor paypal account would
be borne by the client.
• Normal office hours (flexible timing to be determined as per client needs under mutual
consent)
• 5 days a week (work during weekends/holidays* will attract additional charge under
mutual consent)

Notes:

• The monthly charges per resource are inclusive of project manager supervision, technical
support, infrastructure cost and local taxes. There are no other additional hidden charges
involved and no conditions applied.
• Any leaves (exclusive of Saturday, Sunday and other company holidays**) will be
covered by working extra hours during the month or successive months without any
additional cost

* No work will be performed during Indian National holidays
** Holiday list will be sent separately with the contract or before


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Have queries?
Send us an email at info@thesws.co or

Call us at (+91)8018202486 / (+91)671-249-5350

Also you can chat with us in Skype @ thesws.co

Gtalk at thesws.co@gmail.com or

Yahoo messenger @ thesws@ymail.com

To Start the Project
Send us an email ceo@thesws.co with the business details and expectations. We sign the
documents and thereafter, first month's fee needs to be deposited (Payment to be paid in
advance for every month). The work will start within two days of payment.
If this information benefited you

Why not send us a response email, or say something regarding your existing web
infrastructures and online marketing campaign plans so that we can interact also?

Samaresh Bisoi
CEO & Director, SWS


Local Search Optimization Proposal

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