1. Create Better Advertising Projects
Through Video Marketing
by imjetred | on February 27, 2013
http://www.empowernetwork.com/imjetred/

2. Used properly, video marketing can be a
very effective way of marketing your
products
“Whileyou might haveheard of video marketing, you
may yet beunclear asto what it entails. Simply put, it
iscreating videosthat promoteand build your
businesspresence. Used properly, it can beavery
effectiveway of marketing your products.”
In this article, you will learn a few of the basics.

3. Make a video detailing how to utilize your
product correctly
• This will help resolve any problems your current
customers have, and it will also encourage new
customers to purchase your products because they
know that you will answer their questions.
Create solid content
• If you want your videos to go viral, it’s vital that you
create solid content. The equipment you use to shoot the
video does not determine how many will view it. People
will watch and share a video as long as the content is
excellent. A good camera won’t hurt, though.

4. Make more videos
• If you make more videos, the better it is for you. Posting new videos
all the time will draw people to your site to see what new stuff you
put up. As you cover more topics, you’ll attract a wider audience.
Make positive videos
• Try making a positive video. It is easier to get involved and connect
with the content if it makes you feel good about life and people, in
general. It doesn’t matter what product or service you’re selling,
always make sure your videos give off positive vibes.
• To help make your visitors feel better, approach them with
openness and honesty.
Video: “Dawn of the Vampire Slayers…”
Play Now

5. Don’t choose to auto-play the video
• On your site, don’t choose to auto-play the video. Make
sure that your target audience actually wants to view
your video instead of forcing it on them. The Internet can
be viewed in several places, and they might not be in a
location where sound is acceptable.
• Allow users the opportunity to play your video at their
convenience.
Get attention in the first 10 seconds
• Within 10 seconds you have to catch the attention of the
viewer. Once hooked, you’ll be sure that they’ll watch the
rest of the video in full. How do you get their attention?
This depends on your target audience and your video
topic.

6. Tell customers to ask questions
• Video marketing gives you a way to be more personal
with your customers. Ask customers to email you with
questions about what you offer, or questions about
industry topics, and answer the questions you like best in
a weekly video. Send out some sample products to the
chosen questions.
Provide a solution
• Use your video to provide a solution for a dilemma that
many people have. When all is said and done, your
video should provide the answers to questions that
people are already asking. Be sure to ask them to share
the video with other people who may be interested.

7. Choose good and well-thought out titles
• Choose good and well-thought out titles when starting to use video
marketing. A powerful and relevant title will draw viewers to your
videos. This is what makes them more interested in the topic you’re
discussing. Take the time to think of creative and relevant titles for
successful video marketing.
Faster Than The Speed Of Thought:
Play Here
Be yourself
• Everyone is looking for honesty. Put your passion into the video.
When you be yourself and deliver your message in all honesty, your
viewers will enjoy your video more and will be more inclined to
return to view more.

8. Respond to comments
• Responding to comments that your videos get is
essential. Some viewers will ask questions about your
product or your business. Take advantage of comments
and use them to create an engaging dialogue with
viewers and customers.
Have a subscription form right below the
video
• If you are hosting the video on your website, have a
subscription form for your mailing list right below the
video. Provide viewers with an opportunity to request
additional information related to the video. You can then
use that connection to promote your products and
services.

9. Use smooth panning and steady shots
• Tripods are a video marketer’s best friend. Don’t let your
video be shaky and unsettling. Use smooth panning and
steady shots for marketing purposes. It is within the
initial seconds that viewers make their decision to
continue watching, which means you need to make it
worthwhile.
Use closed captioning and titles
• During post-production, don’t overlook the importance of
closed captioning and titles. You can use this opportunity
to acquaint viewers with the gist of your clip. If the video
is long, you may also choose to separate it into shorter
segments.
• When creating tutorials, name every step you
demonstrate and use some captions for extra tips.

10. Post fresh content
• You have to consistently post fresh content in order for visitors to
keep returning. Boring content will only drive potential customers
away. Instead, you want to reach out and engage viewers. Ideally,
they should be eagerly anticipating your next video. Intriguing
content attracts more viewers.
• It’s not hard to market a firm through videos. By using what you
have learned here, there really is no limit to what you can achieve.
Use these ideas when you are going to make a video for marketing.
Click here to read more of video marketing articles.
Good luck and happy blogging!

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ate-better-advertising-projects-through-video-
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