media pack

1. MEDIA PACK 2013

2. THE WORLD’S BIGGEST MOVIE MAGAZINE
MEDIA PACK 2013
The UK’s most influential brands
Why film?
The UK Film market has continued and proven to remain buoyant. With the UK cinema market
growing in both admissions and value. Cinema admissions have grown by 5.8% since 2007 from 162
million to 172 million. Further growth in 2012 is expected to see the market to be worth 22.3% more
than in 2007, with revenues set to rise 18% between 2012 and 2017, along with admissions by a further
2.4%. That combined with the strongest release slate we have ever seen in the last decade. Releases
such as Five new Star Wars movies, two more Avatars and Hobbits along with the return of Bond.
Why EmpirE?
Empire is growing at an astonishing rate. We are the second largest men’s magazine on the UK
newsstand and we are outselling our rivals by 2 to 1 globally. 2014 will see us celebrate the huge
publishing milestone that is our 25th anniversary and our huge 300th special issue. Making Empire even
more of an incredible opportunity, with us delivering an unprecedented calendar of special issues and
events throughout the year, to mark this momentous anniversary. In the last 4 years Empire has been
nominated for over 30 industry awards and have won more than 15.
the editor
MARK DINNING
we think
popular.

3. THE PITCH.
CIRCUlATIon
*
167,748
REAdERSHIp
857,000**
AB pRoFIlE
34%**
ABC1 pRoFIlE
70%**
MEdIAn AGE
29**
MAlE/FEMAlE
75/25**
*
ABC Jul - Dec 2012
NRS Jul - Dec 2012
**
“Empire is the best movie magazine in the world.
Bar none. Quite simply, it’s peerless.”
StEvEn
SpiElbErg
Empire is the WoRld’S lARGEST movie magazine
Empire is the 2nd biggest UK men’s monthly magazine
dominates the UK film market with over 72% circulation share, outselling its
nearest competitor by almost 100,000 copies
Empire has over 57,988 subscribers
Empire readers are twice as likely to wear designer clothing than the national
average with over 71% often treating themselves to things they don’t need.
With the magazine, ipad, empireonline.com, social media and our
international editions, Empire reaches over 2.5 MIllIon of the most
dedicated movie fans on the planet
we think
popular.

4. THE
INFLUENCE
“Empire’s enthusiasm, honesty, wit and
intelligence are contagious. I
“Movies are my religion and
Empire is my church”
gEorgE lucaS
QuEntin tarantino
“I’ve collected Empire since issue 2 - I
don’t know what happened with issue
one, maybe I was skint or maybe there
was a Sky magazine with Sherilynn
Fenn on the cover”
Edgar Wright
“I’ve always known that when I open
Empire magazine I‘ll find a witty and
thoughtful view of what’s going on in
this business”
colin firth
The constant quest to deliver the best movie coverage on the planet is underscored
by amazing relationships between Empire and the biggest filmmakers in the world:
Steven Spielberg, James Cameron, Christopher Nolan, Quentin Tarantino, Peter
Jackson and JJ Abrams just some of its most influential fans and readers.
After more than 20 years of being the world’s best movie magazine, Empire is
now the BIGGEST movie magazine in the world. This international domination –
outselling all its rivals globally by an average of 2 to 1 – is down to Empire’s continued
commitment to delivering movie fans the greatest monthly experience, telling them
which movies to get excited about and why
we think
popular.

5. THE EMPIRE
READER
Rob is 30, living and working in london. He is funny, smart and switched on. He is in a
relationship but not yet tied down. Amongst his friends he is the source of knowledge for
all things entertainment. He is tech-savvy and was the first of his friends to get an ipad,
and the first to upgrade to an ipad2. His mates always come to him for advice on new
technology – TVs, projectors, surround sound – and they know it won’t be a one-word
answer. It will be well thought-through, based on research from the internet and magazines
Rob is very active on the net, tweeting daily, and is a sponge for new information. He is
open to change and is an investor in all forms of entertainment related technology. He is a
keen gamer and although he has an Xbox and Kinect, he bought the pS3 to double as
blu-ray player – a clear sign of his high disposable income
on a long journey there is always a fight to sit next to him and watch the latest series of
Breaking Bad & Homeland that he’s downloaded on his ipad. Movies are his passion – he
is a collector and the ultimate film buff, always there to settle his mate’s film arguments
knowing precisely why The Godfather part II is the superior film in the trilogy
we think
popular.

6. THE MAGAzINE
on location
A new section at the start of the magazine which takes Empire readers on to the most exciting
movie sets around the world, giving the audience an exclusive behind-the-scenes look at some
of the most exciting movies being made today
thE SlatE
The highlights of all the latest film news that is on Empire’s radar right now. This is where Empire
begins to build the hype and excitement about what is to come in the film world. Regular
features include the legendary pint of Milk
main fEaturES
This is where Empire shows the power of its name with exclusive access to actors and directors.
With features on the latest releases, Empire also focuses on the stories that film lovers want
told, from behind-the-scene set visits to often overlooked stories from the history of cinema
we think
popular.

7. thE big intErviEW
Every issue features an exclusive interview with an A list star, talking about their film history past,
present and future. Stars from Charlize Theron and Keira Knightley to Arnold Schwarzenegger and
Chris Hemsworth give Empire reader’s an insight into their world
in cinEmaS
The heart of the magazine featuring all the latest theatrical reviews for the upcoming month. one of the
main reasons readers buy the magazine month in, month out. Credible, trusted and influential, the Empire
reviews are accepted around the world as being at the forefront of film opinion
rE.viEW
devoted to the latest dVds, Blu-rays, TV, soundtracks, books and games, this section reviews all the
latest releases from the world of films and gaming, with additional news and interviews.
Recent additions to the section have included Empire on demand, which features Empire’s top movies
available to download or stream that month.
the
interview
From GoodFell
soFtly via operas to KillinG them
ray liotta’s theation dumbo drop,
Firs
been throuGh som t to admit he’s
e
but, he says, “i’m stilups and downs.
l hunGry...”
SIMON BRAUND
words
120
portrai
ts
KURt ISwARIeNKO
empire october 2012
october 2012 empire
we think
popular.
121

8. EMPIREoNLINE.CoM
EMPIREONLINE.COM brings you everything you would expect and more
from the online version of the world’s leading movie magazine.
Empire users are passionate about movies, games, and technology and are
regular cinema goers
EMPIREONLINE.COM is the UK’s premier movie-lover’s online
destination, providing indispensable insight into cinema, from
recent blockbusters and classic films.
Content includes:
● Delivering exclusive previews & trailers
● Breaking daily movie news & stories
● Video diaries with behind-the-scenes, unseen footage
● Comprehensive archives of film reviews
● Celebrity interviews
● Competitions & quizzes
● Web chats with movie stars such as Nicholas Cage and Dan Akroyd
Podcast
2.3 million
UnIqUE USERS
23 million
pAGE
IMpRESSIonS
98,192
EMAIl
SUBSCRIBERS
117,360
FACEBooK
FAnS*
March 2011 saw the recent edition of the Award-Winning Empire Podcast. A weekly magazine
show available on Empireonline, iTunes and SoundCloud to download every week. Hosted by
members of the Empire editorial team featuring movie news, reviews and interviews with some of TWITTER
the biggest neames in the film industry, such as Jake Gyllenhaal, Danny De Vito, Emily Blunt and Sir
FolloWERS*
Roger Moore. With over 20,000 downloads per week and over 1.75 million total downloads to
date attracting a highly engaged active audience.
143,000
39%
AGEd 25-34
20,000
doWnloAdS
EMpIRE
podCASTS**
All STATS AS oF ApRIl 2013
we think
popular.

9. EMPIRE IPAD APP
The Empire iPad app
combines Empire’s
world-class editorial with
embedded trailers, exclusive
footage and interactive
articles bringing the brand
and the films to life.
The iPad app is a full editorial replication of
the print issue although print ads are not
replicated.
Since launching at the start of 2011 we have
worked with creative partners to produce
exciting and interactive content that really
showcases the brands and films featured
Consumer commercial partners in to date
have included: BMW, Jaguar, 2k Games,
Jameson Irish Whiskey, LG, American
Express, Audi, O2 and Arla Foods
and film partners have included 20th
Century Fox and Universal
In November 2011 a Spielberg special
one-shot was launched with plans for more
exclusive one-shots in 2012
In May 2012 the Empire iPad was launched
in the US into a market which had no
consumer film magazine, broadening
Empire’s global reach and increasing an
already unprecedented access to film’s
biggest stars
Shortlisted for the Digital Product of
the Year at the Digital PPA awards 2011
we think
popular.

10. EMPIRE
AWARDS
The annual Empire Awards have been held since 1995, the UK’s premier movie
honours that are voted for by the movie-going public. Since 2009 this prestigious
event has been sponsored by Jameson, a brand with strong associations with film
across international markets (Dublin Film Festival, Tribeca etc.)
“Thanks to Empire, and all their readers.
Especially the guys at the magazine whom
have supported my whole career !”
danny boylE
outstanding contribution, Empire awards 2013
“Thanks very much to Empire and all of its
readers. I have always wondered if it was
possible to quantify who is the best actor
and it is me ha-ha. Seriously a big thank
you to everyone “
“There are two magazines. one was
Famous Monsters of Film land that I grew
up with as a child, and then Empire. It is
such a passionate magazine about film, and
with all the business stuff that goes on,
it’s pure, and for anyone who loves films,
either making them or watching them, it’s
something that is beautiful”
tim burton
Empire legend, Empire awards 2012
martin frEEman
Empire herobest actor, Empire awards 2013
we think
popular.

11. C A S e S t U dy
AMERICAN EXPRESS
American Express understands the power that film has to inspire, entertain and create
lasting memories and therefore has a longstanding heritage in film partnerships. The Amex
brand is involved in some of the best film experiences around the world, including being
the founding sponsor of the Tribeca Film Festival and headline sponsors of the annual BFI
London Film Festival
In 2011-12, Empire partnered American Express to run a part-work series of three
travel features across as many months. It was essentially a whistle-stop journey around
the world, through the prism of great movies. The first of the series kicked off in America,
went through Asia and Africa and ended up in Europe. To amplify the message further we
replicated this activity on the Empire iPad keeping American Express category exclusive to
ensure maximum stand out
This activity fully hit the American Express client brief, allowing them to showcase all
of their key pillars – Access, Travel and Service through an exciting and engaging brand
partnership. They were delighted with the high quality advertorials delivered and the
innovative use of video with the iPad App
“What made the American Express Empie partnership such a great
fit was mainly the confidence that all of us got from knowing that
we were working with the leading authority on film in the UK. We
knew that we had every chance of coming up with a fantastic idea
that looked really good and was visually impactful, and the client was
really happy, which obviously made us very happy too”
phil coWin
account director, mindshare
“It’s encouraging to see a big advertiser like Amex recognising
the value of sponsored editorial over straight advertorial
content. The Around the World feature provided great
editorial for our readers, while meeting Amex’s advertising
objectives. A win-win execution from start to finish”
JamES dyEr
Empire digital Editor-in-chief
we think
popular.

12. C A S e S t U dy
JAMESoN
Jameson launched the Cult Film screening programme in 2008 with the aim of targeting
25-34 year old ABC1 men. Empire was the natural partner for this campaign, as they
strove to build a strong brand association with Jameson being a key authority on film
The Empire approach was to give the drink further inspiration and personality, thus
reinforcing its link to film in press. In a partnership that has spanned the past four years,
Empire has written over 20 advertorials, delivered a unique Cult Heroes campaign for
the Empire iPad App, contributed to the Cult Film blog and promoted the campaign via
Empireonline.com
The media elements to the campaign supported a series of screenings, each of which
THE WORLD’S be put on in a unique location inspired by each specific film. Some of the amazing
were to
biggEST mOviE
events in the last year included watching Moon at the Royal Society, and seeing Taxi Driver
magazinE
in a gloomy Soho car park. After a short summer break, The Jameson Cult Film club
returned with screenings of The Usual Suspects, The Blair Witch Project and Jaws, with even
more events scheduled for 2013 including Reservoir Dogs and Silence Of The Lambs
In total over 6,000 people have attended Cult Film screenings since the campaign began,
with all attendees recruited via Empire (the sole media partner)
we think
popular.

13. bUSINESS
AD SCHEDULE
COpy
DEaDLinE
COvER DaTE
On SaLE
Mar 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
october 2013
november 2013
december 2013
January 2014
February 2014
31 Jan 2013
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28 Mar 2013
25 Apr 2013
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25 Jul 2013
29 Aug 2013
26 Sep 2013
31 oct 2013
28 nov 2013
11 dec 2013
10 Jan 2013
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AD SPECS
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pHOTOSHOOT
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inSERTS
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£45 per ’000
we think
popular.

14. CoNTACT
Editorial tEam
EdIToR-In-CHIEF
mark Dinning
ASSISTAnT EdIToR
ian Freer
EXECUTIVE EdIToR
ian nathan
dIGITAl EdIToR-In-CHIEF
James Dyer
EdIToRIAl ASSISTAnT
alice Wybrew
advErtiSing
ASSoCIATE MEdIA dIRECToR
matt Warne
GRoUp BRAnd dIRECToR
Rob Walsh
BRAnd dIRECToR
Ethan Hall
020 72955477
ETHAn.HAll@BAUERMEdIA.Co.UK
FIlM MAnAGER
Liz Harriott
020 7295 8560
CREATIVE SolUTIonS MAnAGER
ariana Dunne
020 7295 8589
ARIAnnA.dUnnE@BAUERMEdIA.Co.UK
MEdIA plAnnER
Caroline Offord
020 7295 5021
CARolInE.oFFoRd@BAUERMEdIA.Co.UK
looSE InSERTS
Lauren bamber
0161 877 7455
lIZ.HARRIoT@BAUERMEdIA.Co.UK
lAUREn.BAMBER@BAUERMEdIA.Co.UK
GAMES And ConSUMER MAnAGER
Stephen Jobling
020 7208 3702
Karen gardiner
01733 468288
ClASSIFIEd
STEpHEn.JoBlInG@BAUERMEdIA.Co.UK
KAREn.GARdInER@BAUERMEdIA.Co.UK
TRAdInG MAnAGER
george mardle
0207 295 8593
John morecraft
GEoRGE.MARdlE@BAUERMEdIA.Co.UK
JoHn.MoRECRAFT@BAUERMEdIA.Co.UK
AGEnCy TRAdER
Kate barker
020 7208 3571
REGIonAl AdVERTISInG
Katherine brown
0161 868 3218
KATE.BARKER@BAUERMEdIA.Co.UK
pRodUCTIon
0207 2418241
KATHERInE.BRoWn@BAUERMEdIA.Co.UK
dIGITAl CREATIVE dIRECToR
mita mistry
020 7520 6532
MITA.MISTRy@BAUERMEdIA.Co.UK
we think
popular.