3. Introduction
• Apple Inc (formerly Apple Computer, Inc.) is an
American multinational corporation with a
focus on designing and manufacturing
consumer electronics and closely related
software products

4. Company profile
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores

5. vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”

6. mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”

7. The Evolution of apple inc.
1975
1977
1997
2006

8. The beginning.
• Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and launched
the microcomputer revolution. It‟s the story of two „Steves‟:Stephen G Wozniak and Steven P Jobs

9. Current CEO
Tim cook

12. The beginning
• Apple has been created in 1976 by
Steve Jobs, Steve Wozniak and
Ronald
Wayne
in Cupertino, California . They all left
ATARI Computers to create their own
company.
• Apple's first headquarter was the Jobs'
parents garage where Jobs and his
friends design their first computer kit :
the Apple I

13. iRevolution

14. Current Apple Products
 Desktop
• Mac Mini
• iMac
• MacPro
 Laptops
• MacBook
• MacBook Air
• MacBook Pro
 iPhone
 iPad
 iPod
•
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iPod Classic
iPod Nano
iPod Shuffle
iPod Touch
 Softwares
• iLife
• iTunes
• iWork

15. Apple I
On1976 April 1 – released
the Apple I (for $666) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with
a basic motherboard inside.
Later a cassette interface to
enable external data storage
was added.

16. Apple II
In 1977, Apple II was
released for $1298
Had color graphics – a
first for a personal computer
Originally used an audio
cassette drive for storage but
later it was replaced by a
floppy disk drive
Supported the BASIC
program
Had 64 KB of memory
And with a software called
VisiCalc which was Apple's
"killer application" : a
spreadsheet program !
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17. Apple III
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Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn‟t do well..

18. Apple Lisa
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
Released in 1983
Became the first personal computer sold to the public
with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run

19. The intro of the Macintosh
Apple introduced the Macintosh in
1984
 Sales not initially as strong as
desired
 Changed with the intro of


LaserWriter – first reasonably priced
laser printer
PageMaker – early desktop publishing
package
(These capitalized on its advanced graphics
capabilities)
128 KB memory
Motorola‟s 68000 CPU
Sold for $2495
19

20. Macintosh Portable
Apple‟s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
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21. More portable efforts..
PowerBook 100

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

Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some
revenue
established layout of the
laptop computers
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22. Rebirth of apple
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office for
the Macintosh
1997:Apple introduced the Apple Store+ new build-toorder manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.

23. Desktop evolution
The iMac
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive

25. Laptop Evolution – Macbook Air
2 GB memory
120 GB hard drive
$1799
25

27. iPod- the blockbuster
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.

29. iphone
a convergence of an Internetenabled smartphone and iPod.
iOS, (formerly iPhone OS)scaled down version of OS X
3.5-inch (89 mm) touch screen
display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi

31. iPad
tablet PC
Released on April
3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.

33. Ipad mini

35. Some business things

36. Differentiation Strategy
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Unique Features and characteristics
Commands Premium Price
High Customer Service
Superior Quality
Prestige
Rapid Innovation

37. Strengths& weaknesses
• strengths
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Branding
Innovation
Differentiated Product
Ease of Use
Superior Quality
Retail Strategy
Marketing and Sales
Customer Loyalty
Online Sales
• weaknesses
• High Price Proprietary
System
• Niche Market
• Cannibalization

38. Work culture
• Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
• Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.

39. competitors
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Microsoft
Linux
Dell
HP
Lenovo
RIM
Nokia
HTC
Samsung
Google
Sony.

40. WHERE APPLE STANDS NOW?

41. THE WORLD’S MOST
INNOVATIVE COMPANIES
• APPLE
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•
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TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES

42. World‟s most reputed it companies
• Apple
• Google
• Microsoft

43. The consumer electronics industry outlook
• Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell

44. LETS HAVE SOME MARKET ANALYSIS

45. How?
• Because Apple thinks Different
from others

47. Think different

48. Think different

49. ?