2. What are the characteristics of the Channel?
• News
• Documentary
• Kids channels
• TV licence
Established?
•1946
Ideology?
• Socialist
Channel remit?
• TV had to provide what has agreed by the TV
licence
Who owns the channel?
•Public
•Restrictions by the queen
Is it part of a conglomerate?
•No
Horizontal integration and vertical
•Horizontal- different channels
•Vertical- involved in production
•Film distribution
Vertical: BBC 1/2
Horizontal: Radio
Cross promotion- is a chance
Regulated by: Ofcom
3. How is this channel represented online?
• iPlayer- available online
Who made this drama?
• Julia smith
• Tony Hollard
Director?
• Richard Zajidlic
Writer?
• Paul wroblewski
• Ali Yassine
Originally aired:
• 1985
Target audience?
•Women due to soap/drama
•Appeals to wide audience
•Appeal to TV licence audience
Themes of narrative?
•Relationships
•Family
•Poverty
•Lies
•Crime
•Community
Gender roles/representation?
•Women: strong and outspoken
•Rape - victims
•Men: aggressive but caring for e.g. Kush
cares for Shabz
•Masculinity
•Working class men: moral support
4. Ethnic diversity:
•Most families are white - reinforces dominant
ideology
•1 black family
•1 Muslim
•Tokenism
Subculture represented?
•Lucy: taking drugs
•Youth culture
•Different nationalities (subcultures)
Stereotypes:
•The way they speak: use colloquialisms
•Regional accents
Dominant ideology:
•Predominantly white- reinforcing ideology
•Polish: Aleks becomes more likeable - going
against the dominant ideology
•BBC: educate and inform
Escapism
•Distracted from our own
problems
Relationships:
•Attached to characters
•Want some characters to be
happy and may dislike some
characters
Identity:
• we will identify ourselves with
the characters in east enders,
may understand their ideas and
choices and so relate to them
as an audience.
Surveillance:
• Find out about events / current
affairs
5. Preferred Reading: the preferred reading of east enders would be that
the producer would want the audience to relate to the people in
the soap, sympathising with the characters and having a personal
link with them, by understanding the bond of a community as well
as family.
Oppositional Reading: the oppositional reading for east enders could
be that the audience doesn't have a connection with the characters,
there are no similar feeling/bonds which link the audience and
characters/show.
Negotiated Reading: a negotiated reading could be that the audience
identify to some of the characters and the show but don't fully link
with it.
Different audiences may be positioned slightly differently by the text,
so for example audiences of different cultures and background will
feel to be positioned in a different way.
