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Instagram

A 'fun and quirky' presentation to help you
understand your rights on Instagram.
Image: Iconfinder, 2013
What is Instagram?
“Instagram is a free online photo sharing
and social network application. Instagram
allows users to upload, edit and share
photos with other members through the
Instagram website and social media sites
such as Twitter, Facebook and Tumblr”
(Rouse, para. 1, 2012).
#InstagramPolicyPrimer
According to the
Creators...
“Instagram is a fun and quirky way to share
your life with friends through a series of
pictures. Snap a photo with your mobile
phone, then choose a filter to transform the
image into a memory to keep around
forever”(Instagram , para 2, 2013).
#InstagramPolicyPrimer
Are you on
Instagram?
How long did it
take you to sign
up and start
taking happy
snaps?

Are you on Instagram? How long did it take you to sign up to your Instagram account and start taking
happy snaps?

Image: @rachalice (2013) via Instagram

#InstagramPolicyPrimer
Probably not long enough to read the terms
and conditions...

Image: Instagram, 2013. 'Homepage'

#InstagramPolicyPrimer
So what exactly
DID
you agree too?
#InstagramPolicyPrimer
1. No teeny
boppers allowed!
You must be at least
13 years old to use the
Service
(Instagram, 2013).
Image: Ubrayj02 (2011) via Flickr

#InstagramPolicyPrimer
2. You've got to keep it
G rated!
You may not post violent,
nude, partially nude,
discriminatory, unlawful,
infringing, hateful,
pornographic or sexually
suggestive photos
(Instagram, 2013).
Image: raj_nair81 (2007) via Flickr

#InstagramPolicyPrimer
3. It's all on you!
You and you alone are
responsible for all
activity on your
account, including
keeping your password
safe and secure
(Instagram, 2013).
Image: geir tonnessen (2013) via Flickr

#InstagramPolicyPrimer
4. No thieving!
Any content you post
on Instagram must
not violate any
copyright, privacy or
publicity rights
(Instagram, 2013).
Image: lovelypetal (2007) via Flickr

#InstagramPolicyPrimer
5. Keep it nice!
You must not defame,
stalk, bully, abuse, harass,
threaten, impersonate or
intimidate people. You
must also not post private
or confidential
information (Instagram,
2013.

Image: Jetheriot (2006) via Flickr

#InstagramPolicyPrimer
6. No illegal activity
here!
You may not use the
Service for any illegal
or unauthorised
purpose (Instagram,
2013).
Image: Wstryder (2009) via Flickr

#InstagramPolicyPrimer
7. Instagram owns you!
By using the service you
hereby grant to Instagram a
non-exclusive, fully paid
and royalty-free,
transferable, sub-licensable,
worldwide license to use the
Content that you post on or
through the Service
(Instagram, 2013).

Image: Jspatchwork (2008) via Flickr

#InstagramPolicyPrimer
What happens if
YOU
breach any of
these conditions?
#InstagramPolicyPrimer
Instagram
may
terminate
your account
(Instagram,
2013)

Image: Stesciuba (2012) via Flickr

#InstagramPolicyPrimer
You think you are using
Instagram...
How is Instagram using
YOU?

#InstagramPolicyPrimer
Instagram collects and stores:
Image: Instagram, 2013. 'Profile'.

Your username, password, e-mail & profile information.
(Instagram, 2013)

#InstagramPolicyPrimer
All content and communication you post (Instagram, 2013).

Image: @buenogisele (2013) via Instagram

#InstagramPolicyPrimer
The web pages you visit (Instagram, 2013).

Image: Safari History (2013)

#InstagramPolicyPrimer
Your Internet Protocol ("IP") address (Instagram (2013).

Image: Jones (2013)

#InstagramPolicyPrimer
Your browser and device type (Instagram, 2013).

Image: Tsutano (2010) via Flickr.

#InstagramPolicyPrimer
Referring / exit pages and URLs, number of clicks and
how you interact with links (Instagram, 2013).

Image: Jones (2013)

#InstagramPolicyPrimer
Your latitude and longitude if you geotag your
photo (Instagram, 2013).

Image: Velorowdy (2007) via Flickr

#InstagramPolicyPrimer
What does
Instagram do with
this information?
#InstagramPolicyPrimer
They like to share

Image: Iconfinder, 2013

#InstagramPolicyPrimer
Instagram shares your
information with:
BUSINESSES
That are legally part of the same group of companies
that Instagram is part of, or that become part of that
group ("Affiliates").
THIRD-PARTY ORGANISATIONS
That help Instagram provide the Service to users
("Service Providers") (Instagram, 2013).
#InstagramPolicyPrimer
That's not all!
Instagram also shares
your information with
third-party advertising
partners for the purpose
of delivering targeted
advertisements to you
(Instagram, 2013).
Image: Robert Duncan1 (2010) via Flickr

That sure is sounding like a lot of people!
#InstagramPolicyPrimer
Did you know your private information
can be sold and purchased?

Well on Instagram it can!
If Instagram sells any part of their assets
to another organisation, they transfer all
information collected through the service
to the new owner (Instagram, 2013).
#InstagramPolicyPrimer
And this has already
happened! Ever heard
of small social media
phenomenon called
Facebook?
In September 2012,
Facebook purchased
Instagram and

YOU!

(Fox, 2012)

Image: Iconfinder, 2013

#InstagramPolicyPrimer
As part of this Facebook and Instagram have
shared insights and information with each other
(Fox, 2012).

Image: purple slog (2008) via Flickr

#InstagramPolicyPrimer
This included Instagram updating their
Privacy Policy to highlight this new
collaboration (Instagram, 2013).

Image: Instagram, 2013. 'Privacy Policy'.

#InstagramPolicyPrimer
The updated terms of service claimed the right to license all
public Instagram photos to companies, effectively transforming
the website into the world's largest photo stock agency
(McCullagh, 2012).

Image: iStock, 2013

#InstagramPolicyPrimer
Instagram users
were NOT happy!
In late December 2012, Instagram backtracked with CEO Kevin
Systrom announcing that the privacy terms would revert to the
version in place since the service launched in 2010 and “remove”
the language that caused a user revolt (Savides, 2012).

#InstagramPolicyPrimer
So for all
'Instagrammers'
out there...
#InstagramPolicyPrimer
Remember the
content you post on
Instagram...
isn't just yours.
#InstagramPolicyPrimer
References
@buenogisele [image] (2013). 'Adelaide Sunset'. Retrieved via Instagram.
Fox, Z (October 25, 2012). 'Facebook's Final Price Tag for Instagram Falls Far Under $1 Billion'. Mashable. Retrieved from
http://mashable.com/2012/10/24/instagram-facebook-price/
Geir tonnessen [image] (2013). 'Point of you'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.
Iconfinder [image] (2013). 'button facebook icon'. Retrieved from www.iconfinder.com/icons/34144/button_facebook_icon.
Iconfinder [image] (2013). 'Instagram icon'. Retrieved from www.iconfinder.com/icons/82367/instagram_icon#size=128.
Iconfinder [image] (2013). 'Blue Facebook social icon'. Retrieved from
/www.iconfinder.com/icons/60823/blue_facebook_social_icon#size=128.
Instagram [image] (2013). 'Edit Profile'. Retrieved from https://instagram.com/accounts/edit/.
Instagram [image] (2013). 'Homepage'. Retrieved from http://instagram.com.
Instagram [image] (2013). 'Privacy Policy Update'. Retrieved from http://instagram.com/about/legal/privacy/.
Instagram (January 19, 2013).' Terms of Use'. Retrieved from http://instagram.com/legal/terms/

#InstagramPolicyPrimer
References
Istock [image] (2013).'Homepage'. Retrieved from http://www.istockphoto.com/.
Jetheriot [image] (2006). 'smiley solo'.Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.
Jones [image] (2013). 'Screenshot of IP address'. Retrieved from Sally Jones computer.
Jspatchwork [image] (August 22, 2008).'sold_out_sm'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.
Lovelypetal [image] (2007). 'Stealing on Flickr Continues'.Retrieved via Flickr, Creative Commons Attribution 2.0
Generic http://www.flickr.com/creativecommons/.
McCullagh, D (December 17, 2012).'Instagram says it now has the right to sell your photos'. Cnet. Retrieved from
http://news.cnet.com/8301-13578_3-57559710-38/instagram-says-it-now-has-the-right-to-sell-your-photos/
Purple slog [image] (2008). 'Information Security Wordle: FFIEC IT Examiner's Handbook'. Retrieved via Flickr, Creative
Commons Attribution 2.0 Generic
@RachAlice [image] (September 21, 2013). 'Watching these two become best mates is my happiness'. Upload to
Instagram. Retrieved from Instagram http://instagram.com/p/eiyC_4qm-C/.
raj_nair81 [image] (January 2, 2007). 'nude mermaid'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.

#InstagramPolicyPrimer
References
Robert Duncan1 [image] (2010) ' Piccadily Circus'. Retrieved via Flickr, Creative Commons Attribution 2.0

http://www.flickr.com/creativecommons/.
Rouse, M (December 2012). 'Definition: Instagram'. Search CIO. Retrieved from
http://searchcio.techtarget.com/definition/Instagram.
Safari [Image] (2013). 'Safari screenshot of web history'. Retrieved from Sally Jones computer.
Savides, L (December 21, 2013). 'Instagram reverts its terms in response to criticism'.Cnet. Retrieved
fromhttp://www.cnet.com.au/instagram-reverts-its-terms-in-response-to-criticism-339342901.htm.
Stesciuba [image] (2012). 'Delete button'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.
Tsutano, Y [image] (2010). 'iPhone 4's Retina Display v.s. iPhone 3G'. Retrieved via Flickr, Creative Commons Attribution 2.0
Generic http://www.flickr.com/creativecommons/.
Ubrayj02 [image] (October 9, 2011). 'A young girl riding in CicLAvia on October 9, 2011'. Retrieved via Flickr, Creative
Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/.
Velorowdy [image] (November 13, 2007). 'Google Maps Pressefoto'. Retrieved via Flickr, Creative Commons Attribution 2.0
Generic http://www.flickr.com/creativecommons/.
Wstryder [image] (August 6, 2009). 'Take no pictures'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic
http://www.flickr.com/creativecommons/.

#InstagramPolicyPrimer
This work is licensed under the Creative Commons
Attribution-NoDerivs 3.0 Unported License. To view a
copy of this license, visit
http://creativecommons.org/licenses/by-nd/3.0/ or send
a letter to Creative Commons, 444 Castro Street, Suite
900, Mountain View, California, 94041, USA.
.

#InstagramPolicyPrimer

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Instagram Policy Primer Net 303 Sally Jones

  • 1. Instagram A 'fun and quirky' presentation to help you understand your rights on Instagram. Image: Iconfinder, 2013
  • 2. What is Instagram? “Instagram is a free online photo sharing and social network application. Instagram allows users to upload, edit and share photos with other members through the Instagram website and social media sites such as Twitter, Facebook and Tumblr” (Rouse, para. 1, 2012). #InstagramPolicyPrimer
  • 3. According to the Creators... “Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever”(Instagram , para 2, 2013). #InstagramPolicyPrimer
  • 4. Are you on Instagram? How long did it take you to sign up and start taking happy snaps? Are you on Instagram? How long did it take you to sign up to your Instagram account and start taking happy snaps? Image: @rachalice (2013) via Instagram #InstagramPolicyPrimer
  • 5. Probably not long enough to read the terms and conditions... Image: Instagram, 2013. 'Homepage' #InstagramPolicyPrimer
  • 6. So what exactly DID you agree too? #InstagramPolicyPrimer
  • 7. 1. No teeny boppers allowed! You must be at least 13 years old to use the Service (Instagram, 2013). Image: Ubrayj02 (2011) via Flickr #InstagramPolicyPrimer
  • 8. 2. You've got to keep it G rated! You may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos (Instagram, 2013). Image: raj_nair81 (2007) via Flickr #InstagramPolicyPrimer
  • 9. 3. It's all on you! You and you alone are responsible for all activity on your account, including keeping your password safe and secure (Instagram, 2013). Image: geir tonnessen (2013) via Flickr #InstagramPolicyPrimer
  • 10. 4. No thieving! Any content you post on Instagram must not violate any copyright, privacy or publicity rights (Instagram, 2013). Image: lovelypetal (2007) via Flickr #InstagramPolicyPrimer
  • 11. 5. Keep it nice! You must not defame, stalk, bully, abuse, harass, threaten, impersonate or intimidate people. You must also not post private or confidential information (Instagram, 2013. Image: Jetheriot (2006) via Flickr #InstagramPolicyPrimer
  • 12. 6. No illegal activity here! You may not use the Service for any illegal or unauthorised purpose (Instagram, 2013). Image: Wstryder (2009) via Flickr #InstagramPolicyPrimer
  • 13. 7. Instagram owns you! By using the service you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service (Instagram, 2013). Image: Jspatchwork (2008) via Flickr #InstagramPolicyPrimer
  • 14. What happens if YOU breach any of these conditions? #InstagramPolicyPrimer
  • 16. You think you are using Instagram... How is Instagram using YOU? #InstagramPolicyPrimer
  • 17. Instagram collects and stores: Image: Instagram, 2013. 'Profile'. Your username, password, e-mail & profile information. (Instagram, 2013) #InstagramPolicyPrimer
  • 18. All content and communication you post (Instagram, 2013). Image: @buenogisele (2013) via Instagram #InstagramPolicyPrimer
  • 19. The web pages you visit (Instagram, 2013). Image: Safari History (2013) #InstagramPolicyPrimer
  • 20. Your Internet Protocol ("IP") address (Instagram (2013). Image: Jones (2013) #InstagramPolicyPrimer
  • 21. Your browser and device type (Instagram, 2013). Image: Tsutano (2010) via Flickr. #InstagramPolicyPrimer
  • 22. Referring / exit pages and URLs, number of clicks and how you interact with links (Instagram, 2013). Image: Jones (2013) #InstagramPolicyPrimer
  • 23. Your latitude and longitude if you geotag your photo (Instagram, 2013). Image: Velorowdy (2007) via Flickr #InstagramPolicyPrimer
  • 24. What does Instagram do with this information? #InstagramPolicyPrimer
  • 25. They like to share Image: Iconfinder, 2013 #InstagramPolicyPrimer
  • 26. Instagram shares your information with: BUSINESSES That are legally part of the same group of companies that Instagram is part of, or that become part of that group ("Affiliates"). THIRD-PARTY ORGANISATIONS That help Instagram provide the Service to users ("Service Providers") (Instagram, 2013). #InstagramPolicyPrimer
  • 27. That's not all! Instagram also shares your information with third-party advertising partners for the purpose of delivering targeted advertisements to you (Instagram, 2013). Image: Robert Duncan1 (2010) via Flickr That sure is sounding like a lot of people! #InstagramPolicyPrimer
  • 28. Did you know your private information can be sold and purchased? Well on Instagram it can! If Instagram sells any part of their assets to another organisation, they transfer all information collected through the service to the new owner (Instagram, 2013). #InstagramPolicyPrimer
  • 29. And this has already happened! Ever heard of small social media phenomenon called Facebook? In September 2012, Facebook purchased Instagram and YOU! (Fox, 2012) Image: Iconfinder, 2013 #InstagramPolicyPrimer
  • 30. As part of this Facebook and Instagram have shared insights and information with each other (Fox, 2012). Image: purple slog (2008) via Flickr #InstagramPolicyPrimer
  • 31. This included Instagram updating their Privacy Policy to highlight this new collaboration (Instagram, 2013). Image: Instagram, 2013. 'Privacy Policy'. #InstagramPolicyPrimer
  • 32. The updated terms of service claimed the right to license all public Instagram photos to companies, effectively transforming the website into the world's largest photo stock agency (McCullagh, 2012). Image: iStock, 2013 #InstagramPolicyPrimer
  • 33. Instagram users were NOT happy! In late December 2012, Instagram backtracked with CEO Kevin Systrom announcing that the privacy terms would revert to the version in place since the service launched in 2010 and “remove” the language that caused a user revolt (Savides, 2012). #InstagramPolicyPrimer
  • 34. So for all 'Instagrammers' out there... #InstagramPolicyPrimer
  • 35. Remember the content you post on Instagram... isn't just yours. #InstagramPolicyPrimer
  • 36. References @buenogisele [image] (2013). 'Adelaide Sunset'. Retrieved via Instagram. Fox, Z (October 25, 2012). 'Facebook's Final Price Tag for Instagram Falls Far Under $1 Billion'. Mashable. Retrieved from http://mashable.com/2012/10/24/instagram-facebook-price/ Geir tonnessen [image] (2013). 'Point of you'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Iconfinder [image] (2013). 'button facebook icon'. Retrieved from www.iconfinder.com/icons/34144/button_facebook_icon. Iconfinder [image] (2013). 'Instagram icon'. Retrieved from www.iconfinder.com/icons/82367/instagram_icon#size=128. Iconfinder [image] (2013). 'Blue Facebook social icon'. Retrieved from /www.iconfinder.com/icons/60823/blue_facebook_social_icon#size=128. Instagram [image] (2013). 'Edit Profile'. Retrieved from https://instagram.com/accounts/edit/. Instagram [image] (2013). 'Homepage'. Retrieved from http://instagram.com. Instagram [image] (2013). 'Privacy Policy Update'. Retrieved from http://instagram.com/about/legal/privacy/. Instagram (January 19, 2013).' Terms of Use'. Retrieved from http://instagram.com/legal/terms/ #InstagramPolicyPrimer
  • 37. References Istock [image] (2013).'Homepage'. Retrieved from http://www.istockphoto.com/. Jetheriot [image] (2006). 'smiley solo'.Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Jones [image] (2013). 'Screenshot of IP address'. Retrieved from Sally Jones computer. Jspatchwork [image] (August 22, 2008).'sold_out_sm'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Lovelypetal [image] (2007). 'Stealing on Flickr Continues'.Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. McCullagh, D (December 17, 2012).'Instagram says it now has the right to sell your photos'. Cnet. Retrieved from http://news.cnet.com/8301-13578_3-57559710-38/instagram-says-it-now-has-the-right-to-sell-your-photos/ Purple slog [image] (2008). 'Information Security Wordle: FFIEC IT Examiner's Handbook'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic @RachAlice [image] (September 21, 2013). 'Watching these two become best mates is my happiness'. Upload to Instagram. Retrieved from Instagram http://instagram.com/p/eiyC_4qm-C/. raj_nair81 [image] (January 2, 2007). 'nude mermaid'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. #InstagramPolicyPrimer
  • 38. References Robert Duncan1 [image] (2010) ' Piccadily Circus'. Retrieved via Flickr, Creative Commons Attribution 2.0 http://www.flickr.com/creativecommons/. Rouse, M (December 2012). 'Definition: Instagram'. Search CIO. Retrieved from http://searchcio.techtarget.com/definition/Instagram. Safari [Image] (2013). 'Safari screenshot of web history'. Retrieved from Sally Jones computer. Savides, L (December 21, 2013). 'Instagram reverts its terms in response to criticism'.Cnet. Retrieved fromhttp://www.cnet.com.au/instagram-reverts-its-terms-in-response-to-criticism-339342901.htm. Stesciuba [image] (2012). 'Delete button'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Tsutano, Y [image] (2010). 'iPhone 4's Retina Display v.s. iPhone 3G'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Ubrayj02 [image] (October 9, 2011). 'A young girl riding in CicLAvia on October 9, 2011'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Velorowdy [image] (November 13, 2007). 'Google Maps Pressefoto'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. Wstryder [image] (August 6, 2009). 'Take no pictures'. Retrieved via Flickr, Creative Commons Attribution 2.0 Generic http://www.flickr.com/creativecommons/. #InstagramPolicyPrimer
  • 39. This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA. . #InstagramPolicyPrimer

Hinweis der Redaktion

  1. {}