Top Tips - Advertising Fails the Relevancy Test: Rebuild Consumer Trust Through Engagement

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The sheer number of choices we face is leading to consumer bewilderment and, sometimes, utter indifference. Retailers today must develop a different strategy to reach the consumer and create engagement. More CRM and Loyalty Marketing Resources Loyalty Blog: http://www.customerinsightgroup.com/loyaltyblog/ eBooks: http://www.customerinsightgroup.com/white-papers Loyalty Workshops: http://www.customerinsightgroup.com/custom-loyalty-workshops Systematic New Loyalty Program Development: http://www.customerinsightgroup.com/systematic-new-loyalty-program Pinterest: http://pinterest.com/engagekeepgrow/

Business

Advertising Fails the Relevancy Test:
Rebuild Consumer Trust Through Engagement

People Are Tiring of Ads in All Forms
Consumers feel they’re drowning in information that fails to meet their needs and desires
and hold little to no trust in companies.

95% do not trust advertising.

54% feel that companies are only interested in selling
products and services, not the product of services
that is right for an individual customer.

16% feel that companies are genuinely interested in them.

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

8% do not believe what companies say about
themselves in marketing and advertising.

23% think that companies do not listen to
consumers and their needs.

71% seek additional sources of information because
they do not trust marketing and advertising.

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Retailers must…

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

1.
Develop a strategy to embrace the era of social change and learn to engage
customers in a two-way conversation at every stage of the customer lifecycle.

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

2.
Focus on what really matters to their customers and prospective customers.

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

3.
Create concise, relevant, and compelling messages
that build relationships based on customer’s needs.

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

To achieve increased insight and gain competitive edge requires
developing a holistic understanding of the customer relationship including:
- Purchase behavior
- Lifestyle
- Demographics
- Motivations
- Interests
- Customer lifecycle
- Purchase and communication channels

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

About Us
Customer Relationships – Engage. Keep. Grow.
Customer Insight Group is a strategic marketing company that uses
customer information to help its clients engage in successful and
profitable long-term relationships with each and every customer.

Loyalty Marketing & Social Media Marketing Services:
• Strategy
• Design
• Implementation
• Program Management
• Program Refinement

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Free White Papers
Check out Customer Insight Group’s FREE White Papers!
www.customerinsightgroup.com/white-papers

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

Connect With Us www.customerinsightgroup.com

linkedin.com/company/240235?trk=tyah

twitter.com/sallieburnett

facebook.com/customerinsightgroup

customerinsightgroup.com/rss-feed/

info@customerinsightgroup.com

© 2012 Customer Insight Group
Website: www.customerinsightgroup.com
Phone: 303.422.9758

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Top Tips - Advertising Fails the Relevancy Test: Rebuild Consumer Trust Through Engagement

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