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Indonesia Social Media Landscape a snapshot of Indonesian user behavior,[object Object],Report -- Feb 2011,[object Object],Prepared by SalingSilang.com,[object Object],Jl. Langsat 1 no 16, KebayoranBaru,[object Object],Jakarta 12120, Indonesia,[object Object]
We heard so much about how Indonesians are very active in social media, but what do we really know about it? ,[object Object],Who’s already studying Indonesian online behavior? ,[object Object],What data are available? ,[object Object],Where to begin?,[object Object]
Twitter Heat Map: http://aworldoftweets.frogdesign.com/,[object Object],Twitter,[object Object],Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available. ,[object Object],Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.,[object Object]
 22,707,725,[object Object],tweets,[object Object],4,883,228,[object Object],@accounts,[object Object],on,[object Object],Jan 2011,[object Object],Used by SalingSaling Engine to generate this report,[object Object]
Twitter Prime Time,[object Object],Tweets,[object Object],Twitter: Indonesia Busiest Hour 18.00 – 22.00,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Active on ,[object Object],weekend,[object Object],Busy Midweek,[object Object],Tweets,[object Object],Twitter: Indonesia Busiest Day: Thursday,[object Object],Indonesian does not stop tweeting on weekends,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Avg tweet per account,[object Object],More tweet ,[object Object],per person,[object Object],Twitter: Indonesian tweet more on weekends,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Twitter: Type of tweets,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Percentage of tweet produced,[object Object],Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Twitter: SalingSilang Trending Topics Jan 2011,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
MOBILE,[object Object],DOMINATION,[object Object],Twitter: Indonesia Top 10 Twitter Platform ,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
Twitter: Links shared on Twitter,[object Object],Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011,[object Object]
4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct,[object Object],20+ blogging communities,[object Object],Blogger / Blogging,[object Object],Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, “Pesta Blogger”,[object Object]
4,131,861,[object Object],Indonesian blogs,[object Object],Jan 2011,[object Object],Tracked and indexed by SalingSaling Engine,[object Object],How SalingSilang Engine is doing this:,[object Object],[object Object]
 Indexing > Blogs has RSS’s & Language Analysis
 More on blogs at http://blogdir.salingsilang.com,[object Object]
80.65%,[object Object],14.50%,[object Object],4.85%,[object Object],Blogs: The Platform of Choices for Indonesian,[object Object],Depends on the links found by SalingSilang Bots, still expecting more blog,[object Object],not yet found,[object Object],Source: SalingSilang Engine, Indonesian Blogs Jan 2011,[object Object]
32,67%,[object Object],of all Indonesian blogs tracked,[object Object],is updated in the last 3 months,[object Object]
27%,[object Object],of all blogs trends is about ,[object Object],korean pop culture related,[object Object],comingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum,[object Object]
34,990,080,[object Object],2nd globally,[object Object],Facebook,[object Object],Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009,[object Object],Currently Indonesian is the 2nd largest Facebook users in the world,[object Object]
Facebook: Indonesian Male/Female Ratio,[object Object],Source: Facebook.com,[object Object]
89% is under 35,[object Object],Facebook: Indonesian User Age Distribution,[object Object],Source: Facebook.com,[object Object]
Facebook: Indonesian User by Cities,[object Object],Source: Facebook.com,[object Object]
Facebook: Indonesian User Language Uses,[object Object],Source: Facebook.com,[object Object]
Women,[object Object],Men,[object Object],Facebook: Indonesian Users Relationship Status,[object Object],Source: Facebook.com,[object Object]
Facebook: Indonesian Users Relationship Status Under 18,[object Object],Source: Facebook.com,[object Object]
Source: Facebook.com,[object Object],20,713,700,[object Object],Total men in Indonesia,[object Object],An example of what kind data ,[object Object],you can extract from social media,[object Object],483,460,[object Object],Interested in men,[object Object],197,440,[object Object],Lives in JKT,[object Object],23,700,[object Object],is married,[object Object],3,940,[object Object],Under ,[object Object],18yo,[object Object]
More data sources to analyze:,[object Object],SALINGSILANG.COM,[object Object],Twitter,[object Object],Blogs,[object Object],Facebook,[object Object],Forums,[object Object],Mailing List,[object Object]
About SalingSilang.com,[object Object],[object Object]
Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.

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Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

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  • 15. Indexing > Blogs has RSS’s & Language Analysis
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  • 30. Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.
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  • 34. Information shared in social media but as well as “conversations”
  • 35. More research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surface
  • 36. With more information (overload) credible party: news organizations or “curators” is needed more than ever
  • 37. Conversations is manageable with the right tools
  • 38.