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University of Salford
University of Salford

While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media. This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.

TechnologyBusiness
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Follow us on Twitter…Join our Facebook Group ,[object Object],#A4
What we’re going to cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#A4
A (very) short introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#A4
Unless you’ve been hiding underneath a rock... #A4
 
What is social media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media #A4 http://www.hubspot.com
Benefits to Marketing & Communications ,[object Object],[object Object],[object Object],[object Object],#A4
So if social media is the best thing since sliced bread… #A4
Why do we get it so wrong? http://www.flickr.com/photos/barnett/2836828090/ #A4
Some common pitfalls* ,[object Object],#A4 http://www.bradfitzpatrick.com /
Basing campaigns on technology rather than message ,[object Object],Image courtesy of http://geekandpoke.typepad.com/ #A4
Wanting to control the public domain ,[object Object],#A4 http://www.socialsignal.com /
Thinking spamming is acceptable ,[object Object],#A4 http://www.socialsignal.com
Having an argument with your audience ,[object Object],http://www.flickr.com/photos/si/146418069/ #A4
So, how do we do it right? #A4
Research, research and more research ,[object Object],[object Object],[object Object],[object Object],#A4
Resource appropriately and properly ,[object Object],[object Object],[object Object],#A4
You’ll still need your website - work on it! ,[object Object],[object Object],#A4
Use a variety of approaches ,[object Object],[object Object],#A4 http://www.blackglass.com.au /
It’s all about engagement, baby! ,[object Object],[object Object],[object Object],[object Object],#A4 http://www.flickr.com/photos/nizzu/306600963/
Think of social media as a manageable but moving target ,[object Object],[object Object],#A4 http://www.flickr.com/photos/chrism70/1296790440/
Test and evaluate everything ,[object Object],[object Object],[object Object],#A4 http://www.flickr.com/photos/tym/1255655367/
Now let’s put these principles into practice ,[object Object],#A4
Developing Social Media Guidelines #A4
Benefits ,[object Object],[object Object],[object Object],[object Object],#A4
Introduce Yourself ,[object Object],#A4 http://www.flickr.com/photos/jfgallery/3537124962/
Separation of Private and Professional ,[object Object],#A4 http://www.joyoftech.com
Respond in a timely manner ,[object Object],#A4 http://www.flickr.com/photos/americanvirus/4261285689/
Don’t spam ,[object Object],#A4 http://www.socialsignal.com /
Don’t abuse tool features ,[object Object],#A4 http://www.flickr.com/photos/kevinv033/105684397/
Be deliberate in your response ,[object Object],#A4 http://www.flickr.com/photos/planetschwa/99535218/
Dotting the i’s and crossing the t’s ,[object Object],#A4 http://www.flickr.com/photos/cdnphoto/3425050480/
Now let’s put these principles into practice ,[object Object],#A4
Thank you for your participation Joanna Blackburn Web Marketing Manager University of Salford [email_address] @mancypino #A4

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Follow us on Twitter...Join Us on Facebook (A4)

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  • 4. Unless you’ve been hiding underneath a rock... #A4
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  • 6. What is social media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media #A4 http://www.hubspot.com
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  • 8. So if social media is the best thing since sliced bread… #A4
  • 9. Why do we get it so wrong? http://www.flickr.com/photos/barnett/2836828090/ #A4
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  • 15. So, how do we do it right? #A4
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  • 24. Developing Social Media Guidelines #A4
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  • 34. Thank you for your participation Joanna Blackburn Web Marketing Manager University of Salford [email_address] @mancypino #A4