Learn about the developments at the Centre for Digital Business at Salford Business School. Contributions from Chris Procter, Marie Griffiths, Gordon Fletcher, Aleksej Heinze, Alex Fenton, David Kreps, Maria Kutar, Peter Reeves, Yiannis Polychronakis and Tahir Rashid on their projects and latest developments in teaching, research and enterprise activities http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business/centre-members

1. The Centre for Digital Business
Autumn Newsletter
Welcome to the Centre’s first newsletter, this will be a quarterly
update on our research, enterprise and teaching activities.
Reach us on
@DBCentreSalford or m.griffiths@salford.ac.uk
Salford MBA: Digital Business Launch
We are recruiting for out newly launched Salford MBA: Digital Business which is
fully AMBA accredited and is now available with a distinct digital business
pathway, it has been developed to provide a skill-set of technological knowledge
and managements administration, so leaders are able to navigate digital business
settings and technologically base environments.
Contact Brian McGarrie
Director of MBA and Executive Programme
b.mcgarrie@salford.ac.uk
Membership Updates
Firstly can we give Alex Fenton a warm welcome as he has recently joined
the Centre and the Business School from MediaCityUK. Alex can be found
in the Lady Hale building and has a number of current projects underway
(for more details: http://www.creativehive.org/web/alexfenton). One of the
key contributions that Alex will be able to bring to our Centre is the capability
to offer technical consultancy and advice via ED Interactive a web
development & digital media business (http://www.edinteractive.co.uk/).
Sadly Maria Burke is moving to another Centre within the School that better
reflects her research interests so we wish her good luck!
http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business
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2. Research and Enterprise Updates
Chris Procter has successfully secured
an additional year of UNITE funding. The
project budget is £474k of which 50% is
match (and the other good news is this
means Pam Mullen keeps her job for
longer).
As Chris has just submitted a bid to
HEFCE on behalf of the University for a
£1.5m project to develop a pilot project to
address the lack of local students going
on to PG programmes. Will know about
that at the end of October!
Publications news for Chris, he has a
paper coming out in January in the Int.
Journal of Project Management about
how they built the cathedral in Florence!
Aleksej Heinze together Alex Fenton and
Elena Vasilieva are finishing the Passport
to Trade 2.0 project which is now live http://businessculture.org/ this includes
resources for both companies and
students who want to trade/work/
undertake placements in 31 European
countries. The unique insights gained
from the project are communicated in 9
languages, in text and short animations
http://goo.gl/9PnnOx. This includes a
Massive Open Online Course (MOOC)
pilot, which has contributions of 16
digitally savvy professionals in digital
marketing industry http://goo.gl/cMji0W.
This project is a collaboration of 8
countries and includes universities and
SMEs.
Aleksej has recently published a paper
which reflects on the work done 5 years
ago with a former Salford colleague
Elaine Ferneley – Ferneley, E., & Child,
P. (2013). Ideal participants in online
market research: Lessons from closed
communities. International Journal of
Market Research, 55(6), 1-21
Also Aleksej is involved with a newly
developed and successfully run a one day
training course in SEO and Social Media
Marketing Essentials which will be also
available
in
January
2014.
http://www.salford.ac.uk/spd/coursedetails?courseid=S
EOANDBpKZ
David Kreps has a number of on-going
research projects: Making LGBTQ Voices
in MENA heard, Collaborators in Tunisia
and here in Salford helping with
translations and awareness of the project.
David is currently working on a number of
bids, one with Mary Oliver (from A&M)
and Ben Hui, to ACE Digital Fund about
live screening events.
http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business
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3. David has presented his work to CATaC
2012 June in Copenhagen, he working
with Gordon on two papers and is
developing work towards a 4* paper.
David also has a number of writing
projects, he is conducting research
towards Monograph 'Duree Complexe'
and a second on Bergson and Complexity
with Palgrave. His Collection of Essays
"Gramsci and Foucault: A Reassessment"
should be available by the end Sept
July at Pennine Telecom, that aims to
embed a strategy of cross-channel sales
& marketing, concentrating on a seamless
approach to the client through all
available channels.
David is President of the IFIP 9.5 WG and
is doing a track at HCC in Turku in
Finland 2014 and he continues to act as
an Associate Editor of Information
Technology and People
Yiannis Polychronakis and Peter
Reeves have been writing and both have
papers in review (2 have gone to 4*
publications)
Marie Griffiths, Gordon Fletcher and
Maria Kutar are currently working on a
last minute workshop for the Digital
Economy Event held in Media City in
November. The workshop extends their
Surveillance and Privacy project the Day
in
the
Digital
Life
(DDL).
http://de2013.org/index.php/about/programme/worksho
ps/
Marie is part of a project team with
colleagues in health that has just
submitted a bid to the NHS Cancer
Screening Programme. This project aims
to create and test a Word of Mouth
Mammography E-Network to encourage
up-take of routine mammograms by
women. Marie is also working with Phil
Brown from Salford Housing & Urban
Studies Unit (SHUS) on a project with to
assess the Barriers to Energy Efficiency
in Business.
The centre members are currently
involved in 4 KTPs with another 2 in the
pipeline, please visit our website for more
information
Aleksej, Gordon and Tahir are involved in
the Erasmus: The Lifelong Learning
project to develop a Joint European
Masters in Search and Social Media
Marketing
(JEMMS).
With
Salford
Business School as the leading partner,
the project also includes Universities from
Bulgaria, Poland, Greece and Lithuania
as well as two business partners. The
course will be piloted and evaluated
through the Massive Open On-line
courses (MOOC) systems.
Gordon Fletcher and Aleksej are
working with Dominic Martinez, Esme
Caulfield and Alex Camm also part of a
new international consortium - UCCrowd
which over the next two years will develop
innovation initiatives for engagement of
academics with industry.
Marie and Tahir Rashid are part of the
academic team for a KTP that started in
http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business
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4. PhD Student News
New PhD students: Mona Nassar has started as a new PhD student –
she is from Egypt and is looking at Blended Learning – supervisor Aleksej
Heinze, co – Chris Procter and personal tutor – Peter Reeves.
Good Luck to two of our PhD students who will be submitting soon: Mark
Kozak- Holland Chris Proctor's student and Antonio Espingardeiro, Maria
Kutar’s student.
Other teaching news: We are proud to announce that our MSc module in
Search and Social Media Marketing will be the first in the UK to be accredited
by the Institute for Direct and Digital Marketing allowing our students to sit
IDM Award exams in Search and Social Media Marketing as well as getting
half of their mark from their coursework assignments. For the first year the
school will be paying the exam fees for the best student whilst others will have
to pay their own exam fees if they wanted to get certified.
Breaking News!
PhD Poster Competition: We are holding a Centre Research Workshop on
20th November from 1:30 - 400pm where we have invited our PhD students to
create a PhD Poster of their research. The entries will be displayed
at the event and posters will be then judged. The Centre Research
Workshop will be a showcase of some of the member’s current research and
a space for our PhD students to share their work. Please contact Marie
Griffiths for more information.
http://www.salford.ac.uk/business-school/business-services/centre-for-digital-business
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