![ThomasNet Brings You Good Customers In Two Ways: 1.) Direct Users, And 2.) Online Marketing Outside Of ThomasNet. Online Marketing Outside ThomasNet Direct Users Of ThomasNet 47% Direct Users Bypassing Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Users Spend More Time Interacting On ThomasNet Because Of Advanced Search Capabilities and Content Richness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],53% of Our Visitors Come To ThomasNet as a result of our Brand Recognition and Marketing Activities : Triple Filtered Results Set Aside Unwanted Users](https://image.slidesharecdn.com/thomasnet-brings-you-good-customerspart-1-vertical-search-1233442296473380-3/85/Thomasnet-Brings-You-Good-Customers-Part-1-Vertical-Search-1-320.jpg)
![Internet Traffic Direct To ThomasNet Originates Out Of A Need In The Marketplace For High Quality Vertical Search. Direct Users Of ThomasNet 47% Direct Users Bypassing Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Users Spend More Time Interacting On ThomasNet Because Of Advanced Search Capabilities and Content Richness The Value Of Vertical Search Cannot Be Overstated When Considering Online Keyword Search Patterns. According to David Hallerman, eMarketer's Senior Analyst and author of Search Marketing I: Spending and Metrics , “...vertical search marketing means better audience targeting, and better audience targeting means higher quality lead generation. “](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Thomasnet Brings You Good Customers Part 1 Vertical Search
- 4. ThomasNet.com Makes Top 10 Vertical Search List
- 5. Vertical Search On ThomasNet.com Offers Advanced Search and Sort Tools That General Search Engines Do Not. For example, our industrial users can: • Search By Brand Name • Search BY miles around a Zip Code • Search By State • Separate Manufacturers/Distributors • Forward information to a colleague • Read your latest product news • Reference your product catalog • E-mail you for more information • Download your CAD drawings • Link to your website • Compare Products & Suppliers Over 4.5 million buying actions are taken on ThomasNet.com each month. “ For advertisers, vertical search provides the security of knowing that each user is a prequalified buyer within the specific industry.” - DMNews.com
- 6. Destination Site + Multiple Search Options + Content Richness + Prequalified Visitors = High Quality Opportunities Search by state or miles from a zip code Search by Brand for branch or distributor locations
- 7. Thomasnet.com Offers Related Categories at Each Search Result To Give Our Users More Options. Google Has Also Begun To Include This Feature.
- 8. Thomasnet Offers The Ability To Compare Suppliers Check Boxes Next To Suppliers and Click Here
- 9. A Side By Side Comparison Chart of Suppliers Is Generated
- 10. Based on aggregated Web Traxs data from a random sample of 100 industrial websites. A recent study shows 94% of ThomasNet.com users reach supplier websites via a product/service search – versus 54% of searches on general search engines. This shows that general search engines are still used more as "white pages." Keywords Variations Of Company Name
- 11. (Known vs. Unknown Markets) ThomasNet Brings You Totally New Business From Buyers and Engineers Who Don’t Have Your Name Or URL “Top Of Mind”. Market And Personal Contact Changes Are Best Answered By The Kind Of “Opportunity Marketing” ThomasNet.com Brings you.
- 13. A Search Engine’s Mission is To Bring You To A Good Source Of Information to Satisfy The Search Query. ThomasNet.com’s Mission Is To Bring Buyers & Engineers To A Relevant Source Of Supply . Google results are selected based on content; auto bearing repair guide, a roller skate wheel guide, and vertical sites like ThomasNet.com. ThomasNet’s results show only manufacturers and distributors .