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WHO IS OUR AUDIENCE?
We feel our target audience would be:


 Middle Aged People



 Possibly with children aged twelve and upwards



 Interested in the world around them
WHO ELSE DO WE FEEL MIGHT WATCH?
Our sub- target audience would be:


 Teenaged People



 Who are interested in how they are perceived



 Possibly not within the current stereotype
HOW WILL WE CAPTURE THE INTEREST OF OUR
              AUDIENCE?
For our print work we will use:
 Images associated with stereotypes of youths - this indicates to the audience
   exactly what the documentary is about

 Contrasting images of counter stereotypes - this will show we are challenging
   the stereotypes and not just presenting them

 Channel 4 print work essentials - so the public know where they can see it.

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Marketing Plan

  • 1.
  • 2. WHO IS OUR AUDIENCE? We feel our target audience would be:  Middle Aged People  Possibly with children aged twelve and upwards  Interested in the world around them
  • 3. WHO ELSE DO WE FEEL MIGHT WATCH? Our sub- target audience would be:  Teenaged People  Who are interested in how they are perceived  Possibly not within the current stereotype
  • 4. HOW WILL WE CAPTURE THE INTEREST OF OUR AUDIENCE? For our print work we will use:  Images associated with stereotypes of youths - this indicates to the audience exactly what the documentary is about  Contrasting images of counter stereotypes - this will show we are challenging the stereotypes and not just presenting them  Channel 4 print work essentials - so the public know where they can see it.