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Driving a Transition to a Low Carbon Industry Green Telecom Seminar at CTIA, Matt Bauer, BetterWorld Telecom
- Combining business benefits and environmental    benefits - Communicating the green message - What are the key drivers for the telecoms industry to    implement green strategies? - The impact of ICT on other industries Overview
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line,  nationwide carrier focused on serving organizations that have a  social and sustainable mission People. Planet. Profits. Our Definition of True Client Value BetterWorld Express Tour
™ Positioning and Market Opportunity BetterWorld Telecom  Change the world. One call at a time. ™ 1.3 Million Non Profit Organizations U.S. Carrier Market $450B Per Yea r Business and Orgs  Serving LOHAS  Market $450B+  Per Year BetterWorld Telecom Market - $1B+ Telecom Spend Per Annum
One Call Resolution  - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide  Technology Agnostic – Dell/HP Model  Traditional and Leading- Edge Communications Services   ,[object Object],[object Object],[object Object],[object Object],[object Object],Change the world. One call at a time. ™ Solutions for Businesses and Non Profits ™
Change the world. One call at a time. ™ ™ Environment What is BetterWorld Doing to Set the  Environmental Standard in the Telecoms Industry? BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change the world. One call at a time. ™ ™ Donations Three Percent of Usage Revenues Donated to  Children, Education, the Environment and Fair Trade Donating 3% of revenues creates a built- in level of commitment  - - with 2008 being our largest donation year to date, we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change the world. One call at a time. ™ Volunteerism Connecting With  People and the Environment in Communities We Live and Serve There is a resurgence of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value and meaning that results in safe, connected and healthy communities.
Change the world. One call at a time. ™ ™ Advocacy  We Believe in  Business as the Agent of Change  in Society   “… what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.” Paul Hawken To Remake the World As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
Change the world. One call at a time. ™ ™ Certifications  Deepening our Commitment By  Auditing and Improving Our CSR Standards  “ We propose an updated notion of corporate social responsibility –  global corporate social responsibility  – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”  The Responsibility Paradox The Stanford Social Innovation Review
Change the world. One call at a time. ™ Our Customers:  Aligned by Mission, Passion Increasing Market Share by Demonstrating Green and Socially Responsible Commitment
And now for something completely different…. Monty Python’s Flying Circus
Commercial Building Takes the Lead with Sustainable Commitment ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Putting a man on the moon was once thought impossible. The next ‘giant leap for mankind’ is within our reach, but only if we act now.” The Inspirational Slide
Finally beginning to transition from the industrial to the information economy
We need to step back and focus on the root of the problem…  Climate Change
Climate Change  What is the root of the problem?  We move around too much, and  there are too many buildings - Matt Bauer, 2009
Source: International Energy Agency Source: International Telecommunications Union
ICTs Contribution to Global Warming
ITU Findings and Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ The ICT sector has both a profitable opportunity and a critical role to play with other sectors to design and deploy solutions needed to create a low carbon society. “ “ Carriers and others in the ICT industry can bring to bear an expansive array of technologies and services that will substantially improve the environmental footprint of commercial enterprises as well as that of consumers.” “ ICTs are considered to be a major linchpin in the effort to combat climate change and serve as a potent, cross-cutting tool to limit and ultimately reduce these emissions across economic and social sectors.” Host of Industry Reports Coming to the Similar Conclusions
Trends: Substitution must begin if we are going to curb climate change…  “ Increasing  virtual meetings and telecommuting today  could, without any dramatic measures,  help to save more than 3 billion tons of CO2 emissions  in a few decades; this is equivalent to approximately half of the current US CO2 emissions.”  World Wildlife Fund Report , From Workplace to Anyplace, March 2009 - The  number of seats offered on flights operating in July 2007 reached an all-   time high , with a capacity of 310 million seats worldwide - Companies are looking for ways to reduce their carbon  footprints…travelling    by car and plane  makes up a significant part of many  companies’ footprints,    often  50% or more  among non-manufacturers. -  Technology and services are available  that can support meetings and    conferences in a much more time and resource efficient way World Wildlife Fund Report , Virtual Meetings and  Climate Innovation in the 21 st  Century
Getting Started: Nothing new needs to be invented – sales, marketing and product play
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Green Communications Solutions  and Dynamics $256B Global Revenues by 2013 –  Insight Research
Solution needs to incorporate all facets of business planning
Source: EIA, San Francisco Chronicle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study  BetterWorld/BGI  Open Work and  Telegreening Study ,[object Object],[object Object],[object Object]
Case Study  BetterWorld/BGI Telegreening Study Physical Carbon, CAPEX, OPEX Savings to the Enterprise!
Case Study  Sun Microsystems  OpenWork   9,095 employees (55% of total workforce) are in the  Open Work program , working from home at least 1-2 days per week Office space is allocated for home-assigned employees at a ratio of 10:1 and flexible employees at a ratio of 4:1.  Huge reduction in the need for office space - Fiscal 2007 alone, Sun  reduced their real estate holdings by 15%  (2.7 million square feet) and  save $68 million  in real estate costs.  The subsequent reductions in building energy use and commuting are estimated to have saved  23,868 metric tons of CO2  in fiscal 2007.
Collateral Effects of Open Work & Substitution Telecom, Society and Climate Change ICT Infrastructure,  Sales Forces, Training Local Living Economies Democratic,  Transparent,  ROW Work Environments Green Communications Opportunity by 2013 $256B
Conclusion Telecom, Society and Climate Change ,[object Object],[object Object],[object Object],[object Object]
Thank You – Questions [email_address]
™

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CTIA 2009 Green Telecom Summit, V1

  • 1. Driving a Transition to a Low Carbon Industry Green Telecom Seminar at CTIA, Matt Bauer, BetterWorld Telecom
  • 2. - Combining business benefits and environmental benefits - Communicating the green message - What are the key drivers for the telecoms industry to implement green strategies? - The impact of ICT on other industries Overview
  • 3. In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line, nationwide carrier focused on serving organizations that have a social and sustainable mission People. Planet. Profits. Our Definition of True Client Value BetterWorld Express Tour
  • 4. ™ Positioning and Market Opportunity BetterWorld Telecom Change the world. One call at a time. ™ 1.3 Million Non Profit Organizations U.S. Carrier Market $450B Per Yea r Business and Orgs Serving LOHAS Market $450B+ Per Year BetterWorld Telecom Market - $1B+ Telecom Spend Per Annum
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  • 8. Change the world. One call at a time. ™ Volunteerism Connecting With People and the Environment in Communities We Live and Serve There is a resurgence of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value and meaning that results in safe, connected and healthy communities.
  • 9. Change the world. One call at a time. ™ ™ Advocacy We Believe in Business as the Agent of Change in Society   “… what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.” Paul Hawken To Remake the World As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
  • 10. Change the world. One call at a time. ™ ™ Certifications Deepening our Commitment By Auditing and Improving Our CSR Standards “ We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.” The Responsibility Paradox The Stanford Social Innovation Review
  • 11. Change the world. One call at a time. ™ Our Customers: Aligned by Mission, Passion Increasing Market Share by Demonstrating Green and Socially Responsible Commitment
  • 12. And now for something completely different…. Monty Python’s Flying Circus
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  • 14. “ Putting a man on the moon was once thought impossible. The next ‘giant leap for mankind’ is within our reach, but only if we act now.” The Inspirational Slide
  • 15. Finally beginning to transition from the industrial to the information economy
  • 16. We need to step back and focus on the root of the problem… Climate Change
  • 17. Climate Change What is the root of the problem? We move around too much, and there are too many buildings - Matt Bauer, 2009
  • 18. Source: International Energy Agency Source: International Telecommunications Union
  • 19. ICTs Contribution to Global Warming
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  • 21. “ The ICT sector has both a profitable opportunity and a critical role to play with other sectors to design and deploy solutions needed to create a low carbon society. “ “ Carriers and others in the ICT industry can bring to bear an expansive array of technologies and services that will substantially improve the environmental footprint of commercial enterprises as well as that of consumers.” “ ICTs are considered to be a major linchpin in the effort to combat climate change and serve as a potent, cross-cutting tool to limit and ultimately reduce these emissions across economic and social sectors.” Host of Industry Reports Coming to the Similar Conclusions
  • 22. Trends: Substitution must begin if we are going to curb climate change… “ Increasing virtual meetings and telecommuting today could, without any dramatic measures, help to save more than 3 billion tons of CO2 emissions in a few decades; this is equivalent to approximately half of the current US CO2 emissions.” World Wildlife Fund Report , From Workplace to Anyplace, March 2009 - The number of seats offered on flights operating in July 2007 reached an all- time high , with a capacity of 310 million seats worldwide - Companies are looking for ways to reduce their carbon footprints…travelling by car and plane makes up a significant part of many companies’ footprints, often 50% or more among non-manufacturers. - Technology and services are available that can support meetings and conferences in a much more time and resource efficient way World Wildlife Fund Report , Virtual Meetings and Climate Innovation in the 21 st Century
  • 23. Getting Started: Nothing new needs to be invented – sales, marketing and product play
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  • 25. Solution needs to incorporate all facets of business planning
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  • 28. Case Study BetterWorld/BGI Telegreening Study Physical Carbon, CAPEX, OPEX Savings to the Enterprise!
  • 29. Case Study Sun Microsystems OpenWork 9,095 employees (55% of total workforce) are in the Open Work program , working from home at least 1-2 days per week Office space is allocated for home-assigned employees at a ratio of 10:1 and flexible employees at a ratio of 4:1. Huge reduction in the need for office space - Fiscal 2007 alone, Sun reduced their real estate holdings by 15% (2.7 million square feet) and save $68 million in real estate costs. The subsequent reductions in building energy use and commuting are estimated to have saved 23,868 metric tons of CO2 in fiscal 2007.
  • 30. Collateral Effects of Open Work & Substitution Telecom, Society and Climate Change ICT Infrastructure, Sales Forces, Training Local Living Economies Democratic, Transparent, ROW Work Environments Green Communications Opportunity by 2013 $256B
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  • 32. Thank You – Questions [email_address]
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