1. Alliance Boots-
Health and beauty Co
Manisha Gadani
Salehalmahdi Roudi 924073
Organisational
Behaviour
Assignment two
Business management

2. 1
Content page
Contents
Summary.................................................................................................................................................2
Introduction ........................................................................................................................................2
Task 1 ..................................................................................................................................................2
Impact of leadership style on motivation.......................................................................................2
Task 2 ..................................................................................................................................................3
Theories of motivation....................................................................................................................3
Differences between two theories .................................................................................................4
Task 3 ..................................................................................................................................................6
The nature of groups or teams within the organisations ...............................................................6
How groups get formed inside the organizations...........................................................................6
Factors that have effect on group behavior ...................................................................................6
Task 4 ..................................................................................................................................................7
Impact of technology on teamwork................................................................................................7
Conclusion...........................................................................................................................................7

3. 2
Summary
How to manage all the activity within an organization? This is the question that every single
manager or leader may face when they want to run a part or maybe a whole activities
within any type of companies or organization. What type of leadership, how to motivate
employees, type of decision making and group making and the technology using within
organization are the common activities for a company to face and should be sorted out. In
this report these are factors that will be discussed.
Introduction
The chosen company for this report is Alliance Boots which is a health and beauty manufacturer
inside the UK. It has two core business activities - pharmacy-led health and beauty retailing, and
pharmaceutical wholesaling and distribution - and has a presence in over 25 countries including
associates and joint ventures. Alliance Boots group is also the biggest Health and beauty Company
inside the UK. In order to manage all different parts of activities such as leadership, market
evaluating, product service, satisfaction of employees and motivate them and so on, Boots Co needs
to assess and evaluate some factors as discussed below.
Task 1
Impact of leadership style on motivation
There are several types of leadership in the world. Each of them has its own way to motivate
employees and encourage them to do their best in order to achieve the goals and objectives that
organisation needs.
The first one is autocratic leadership. In this type of leadership, leader rarely gets help or lets others
involve to decision-making. This type is known to use in those companies that need to make a quick
decision such as industrial organisation and medical-field or police departments. Managers by
making quick judgment shows the direction to its subordinates and Subordinates by having the
direction from their managers can quickly reflect and complete their responsibilities and achieve the
organisation’s goals. The advantages of this type can be quick implementation, leadership foresight,
effective in emergency situations and smooth management. These are all the factors that make this
type of leadership common for those companies that need a quick decision-making.
www.buzzle.com, Kartha. D, (2013)
Democratic leadership is another style of leadership. This style also knows as participating
leadership. Unlike autocratic, this style lets other employees to get involved in decision-making and
engage to activities of leaderships. If the members of the organisation being experienced enough
and perceptive, the result of the decision sharing can be more effective and useful. The disadvantage
of this form that can be its slowness. The motivation tactic of this style is that because employees
are involved to decision-making and they set their direction their productivity becomes higher and
more utilisation of their competences. www.leadership-toolbox.com (2008)
Transformational leadership is the third style. In this style the leader by its perfect vision of the
future makes a positive sight of future within the environment of staff and members so their

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productivity becomes higher. Every privet responsibilities have been explained by the leader to staff
so they know their direction how to deal with their activities. www.cipd.com (2011)
Transactional leadership theory
This style has been has been described first by Max Weber in 1947 and then by Barnard bass in
1981. It mainly focuses basic management of controlling, organising, and short-term planning.
Transactional leadership describes as "keeping the ship afloat." Transactional leaders use disciplinary
power and an array of incentives to motivate employees to perform at their best. The term
"transactional" refers to the fact that this type of leader essentially motivates subordinates by
exchanging rewards for performance. Motivations factors in this style are involving motivating and
directing followers primarily through appealing to their own-interest, and the leader believes in
motivating through a system of rewards and punishment. Both punishments and rewards depend on
the employee reflection, in case of desire performance reward arrives and in case of poor
performance punishment arises. www.smallbusiness.com, Ingram, (2011)
Task 2
Theories of motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be
rewarded for and satisfied with the job that they do. In order to this particular some theories has
been invented be some exports. There are different kinds of motivation theories in the corporate
world, but there are two of them has been explained and compared. One in Maslow and the other
one is Herzberg.
Maslow
Basically motivating people within any
organisation is an important issue in
order to improve their performance and
make them satisfy of the job they are
doing. Maslow is one of those experts
who considered the level of satisfactory
of employees and the needs of this issue
inside any organisation. As it has shown
the idea is within the hierarchy of
organisation depend on employees there
are some factors that should be
accounted as important such as self-
actualisation, esteem, social, and safety
and physiological. Organisations by
anticipating these factors inside their employees can improve their performance. In Alliance Boots
all the employees is motivated to work through each of these levels. www.cipd.com

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For instance:
 Safety needs, they continue to promote a health and safety culture throughout our Group.
We have a duty to employees, customers and others involved in our businesses (for example
contractors and suppliers) to make sure our retail stores, distribution centres and offices are
safe places to work. They view standards of health and safety required by law as only a
minimum. www.allianceboots.com
 Social needs, there are some activities such as meetings, informal appointments and friendly
assemblies with employees that managers of each group inside the company arrange, in
these meetings they have discussion about how things run and problems are shared in order
to recognise those need help, by this tactic the performance goes up and those employees
that feel shortage of experience are got help.
 Esteem needs, it is very important for Boots Co employee to feel that they are contribute to
decision making and the final achievement of the company. For this particular there are
questioner papers about how things done within the company and what ideas employees
have to make them better.
 Self-actualisation, one of the most important aspects to recruit employees for Boots Co is to
be creative and proactive, after producing a product to the market those employees that
contributed to making that product get rewards and vouchers.
These are the factors that Maslow believed could be effective in order to motivate employees and
encourage them to bring their performance higher and higher.
Herzberg
The other motivation theory has been invented be Herzberg in 1946. Basically the theory of
Herzberg is divided into two parts. One is hygiene and the other is motivation. These are elements of
satisfactory and dissatisfies of employees. Herzberg believes that satisfies and dissatisfies of
employee within their organisation are completely a part from each other. The elements of
dissatisfies within the workplace can be an autocratic working environment or excessive company
bureaucracy.in fact Herzberg believed that any factor of hygiene should be minimised in order to
improve the job satisfaction and full effect. (www.nytimes.com, By BARNABY J. FEDER, (2013) the
New York Times)
In order to motivate employees inside Boots Co, their managers have set some rewards and
motivators for labours such as job sharing, part-time, career breaks and parental leaves.
Differences between two theories
There are verities of different factors that make these two theories separate from each other. First
of all these two have difference by the meaning, Maslow theory is based on the concept of human
needs and their satisfaction.

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Hertzberg's theory is based on the use of motivators which include achievement, recognition and
opportunity for growth. Secondly, the difference is of the basic of theories. Maslow theory is based
on hierarchy of human needs. He identified five sets of human needs (on priority basis) and their
satisfaction in motivating employees. Hertzberg refers to hygiene factors and motivating factors in
his theory. Hygiene factors are dissatisfiers while motivating factors motivate subordinates.
Hierarchical arrangement of needs is not given. Thirdly, the nature of theory, Maslow's theory is
rather simple and descriptive. The theory is based long experience about human needs. Hertzberg's
theory is more prescriptive. It suggests the motivating factors which can be used effectively. This
theory is based on actual information collected by Hertzberg by interviewing 200 engineers and
accountants. Other differences have shown in the chart below.

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Task 3
The nature of groups or teams within the organisations
Formal groups- these types of groups within the organisations has been set specifically to complete
a specific goal in a particular time. There are two types of formal group, temporary and permanent.
the type of these groups depend on the objective they want to achieve, in case of short time
problems, these groups get form in order to solve the problem and after that they are not exist
anymore but permanent groups are in long term and are known as a department inside the
organization and are responsible for a set of jobs. Setting meetings, seminars or conferences are the
activity that formal groups do to gather with each other.
Informal- the nature of informal groups have been set on self-interest and relationship of employees
inside the organisations. There is no especial goal for making these groups but having a set of friends
inside the organization make the employees satisfied of their work place.
How groups get formed inside the organizations
According to the theory of Tuckman and Jensen (1977) group forming inside the organization have 5
different steps that have shown as below:
 Forming- when the individuals starting to find out more information about each other. In
this step, most team members are positive and polite. Some are anxious, as they haven't
fully understood what work the team will do. Others are simply excited about the task
ahead.
 Storming- it is an conflicting stage, all the members are bargain with each other and thinking
about what they want to do as a group.
 Norming- this is when the members of the group starting to sort out the problems with each
other and pushing each other in order to improve the other group members.
 Performing- is when the group has been adopted to solve the problems independently and
it is concerned with getting the job done and accomplishing its objectives.
 Adjourning- the period of team has been finished or the goals has been achieved so the
group disbands because members have left.
The other theory of team group behavior is Belbin’s team roles. Belbin Team Roles are used to
identify people's behavioral strengths and weaknesses in the workplace. This information can be
used to: Build productive working relationships Select and develop high-performing teams, Raise
self-awareness and personal effectiveness, Build mutual trust and understanding and aid
recruitment processes. www.belbin.com
Factors that have effect on group behavior
In every group or teams in organization, having information about other members in the group or
being in a direction with each other is an important issue that sometimes caused a lot of problems in

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case of the behavior of the whole group. There are several aspects in a group that individually has
effect such:
Group norms, basically group norms are the unwritten rules about others’ behavior within the
group. Their culture, the way they think and reflect about activities inside the group can be
accounted as group norms.
Decision making, one of the most important elements inside a team is decision making, a strong
group should be able to make the best decision as fast as they can but in some groups there are
some factors that effect this such as the size of the group, communication and the way they run
their group like centralized or decentralized.
Cohesiveness, as this word sound it refers to the strangeness of the relationship between members
inside a group. Being match with each other like a football team, with a same goal and target.
Task 4
Impact of technology on teamwork
It is true that technology completely has changed the performance of teamwork in most of the parts
and in some cases it hinders team functions. The meant of technology is things like e-mail, mobile
phones, computers and so on. The mention the changes that technology has made these facts are
the most important ones. The length of result has become shorter be using the Internet and sharing
them with email. There is no more need to make an appointment in streets or cafés any more in
order to complete the process of teamwork, they can call and talk with each other. Everyone can
meet the others behind his/her computer from its own house, it means fast and easy facility to
communicate and so on...
Conclusion
After all, Companies with huge operations especially Alliance Boots must choose their own ways in
several ways in order to improve their employees’ performance and using the competences of their
potentials. Firstly, using the best style of leadership so they can motivate their employee. Secondly,
perform the theories of motivation within their company so they can satisfy their employees. The
other important aspect that Boots Co has cared about and should care for its future is to know how
to branch its employee in different teams and what types of activity should be given to them, so
each group is going to be responsible for the activity that they are talent in. they need to form their
teams in a way that their performance become higher for instance for those people that need a
manager to transfer information inside the group make a centralized group and so on. Finally,
improve the usage of technology between staff so their ability in terms of technology arises and they
can win the competitive market in health and beauty products.

9. 8
Bibliography
Kartha, D. (n.d.). http://www.buzzle.com. Retrieved from
http://www.buzzle.com/articles/autocratic-leadership-style.html
www.belbin.com
Management Study Guide. (2013) Delegation Of Authority-Meaning, Importance and its
principles.
http://managementstudyguide.com/delegation_of_authority.htm
[Accessed: 4th January 2014]
www.cipd.com
www.smallbusiness.com, Ingram, (2011)
Available at: http://www.business-management-courses.com/2012/01/contingency-
approach-to-business.html
BPP Learning Media, 2010. Business Essentials supporting HND/HNC and Foundation
degrees. 2nd ed. London: BPP Learning Media Ltd.www.buzzle.com, Kartha. D, (2013)
Armstrong. M (2012), Human Resource Management, 12th edition, London

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