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Training Reinforcement Why training is a marathon, not a sprint.
Training Reinforcement “The ability to change constantly and effectively is made easier by high level continuity.” -Michael Porter
Training Reinforcement What is it? It is a long term commitment to learning, not just to training. It requires post-training learning segments using applied real world issues. If you want to see a ROI to all day seminars, then you need to engage your employees after the event.
Training Reinforcement  Research
Training Reinforcement When sales managers are used to reinforce sales training, retention is increased by up to 63%. Ventana Research 	ROI on training quadruples from 22% to 88% when reinforced by in-field coaching and reinforcement. Ventana Research 	Training + Coaching led to an increase of 88% in productivity, vs. 23% from training alone. Centre for Management and Organizational Effectiveness  Research
Training Reinforcement One day of swinging a golf club is not going to make us the next Tiger Woods; just like one day of training is not going to make us sales person of the year.  We are not saying that sales seminars are not effective, but they aren’t effective without post-training.
 Training Reinforcement Out With the Old	 In With the New
Training Reinforcement Managers need to make sure that employees are learning effective material at seminars. They should be taught: Ways to increase product knowledge Ways to convey product value to customers How to improve their skills  How to change detrimental behavior
Training Reinforcement It is vital that once a training session is over, managers actively encourage employees to apply what they learned to their every day activities. Product Training ,[object Object]
Training Reinforcement = Everyone emails their manager two questions they got they could not answer in the field
Follow-up WebinarSoft Skills ,[object Object]
Pair up People and Have them Practice 2x weekly
Monthly each employee will present an actual case study from the real world they need to role-play and practice to prepare.,[object Object]
Training Reinforcement There are a couple of ways to reinforce training: One on One Coaching – 45-60 minutes weekly Peer to Peer – 30-45 minutes weekly Group – 1 hour weekly SDL – can be daily or bi-daily with 5-8 minute exercises ,[object Object]
No more than one or two and these issues should be targeted for 3 to 6 months – this ensures change has not only started but has cemented itself.,[object Object]
Activity such as discussion or role-play
Real world discussion about specific work situation or customer

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The Key to Sales Success: Training Reinforcement

  • 1. Training Reinforcement Why training is a marathon, not a sprint.
  • 2. Training Reinforcement “The ability to change constantly and effectively is made easier by high level continuity.” -Michael Porter
  • 3. Training Reinforcement What is it? It is a long term commitment to learning, not just to training. It requires post-training learning segments using applied real world issues. If you want to see a ROI to all day seminars, then you need to engage your employees after the event.
  • 5. Training Reinforcement When sales managers are used to reinforce sales training, retention is increased by up to 63%. Ventana Research ROI on training quadruples from 22% to 88% when reinforced by in-field coaching and reinforcement. Ventana Research Training + Coaching led to an increase of 88% in productivity, vs. 23% from training alone. Centre for Management and Organizational Effectiveness Research
  • 6. Training Reinforcement One day of swinging a golf club is not going to make us the next Tiger Woods; just like one day of training is not going to make us sales person of the year. We are not saying that sales seminars are not effective, but they aren’t effective without post-training.
  • 7. Training Reinforcement Out With the Old In With the New
  • 8. Training Reinforcement Managers need to make sure that employees are learning effective material at seminars. They should be taught: Ways to increase product knowledge Ways to convey product value to customers How to improve their skills How to change detrimental behavior
  • 9.
  • 10. Training Reinforcement = Everyone emails their manager two questions they got they could not answer in the field
  • 11.
  • 12. Pair up People and Have them Practice 2x weekly
  • 13.
  • 14.
  • 15.
  • 16. Activity such as discussion or role-play
  • 17. Real world discussion about specific work situation or customer
  • 18.
  • 19.
  • 20.
  • 21. Training Reinforcement Download our FREE whitepaper to learn more: http://www.salesprogress.com/training-reinforcement-for-your-company/
  • 22. Sales Progress Tim Hagen, President of Sales Progress, has been teaching his progress coaching program for over 10 years. His adult education background has allowed him to speak to the needs of adult learners. For more information on Tim Hagen or his Progress Coaching System please visit: http:www.salesprogress.com