6. WORK EXPERIENCE
Internship with
Month : April – May
Year : 2009
• Did print advertising for Tourism Malaysia; Wrote advertorials, prepared
whacky punch lines and created interesting copy for flyers and
newspaper advertisements.
•Undertook a comprehensive market research for Chambor cosmetics;
Involved studying competitors, gathering advertisements and TVC’s,
making presentations etc.
•Handled online advertising for Kuoni Academy : Wrote newsletters and
emails.
7. Digital Brand Executive with
Year : 2010 - 2011
Industry: Travel and Tourism
Handled the account of Tourism Malaysia and Star Cruises on
all social media i.e Facebook, Twitter, blogs, Quora, travel sites
like Trav Buddy and Trip Advisor etc.
Industry: Education
Handled the account of MT-Educare ‘Career Clicks’. Was
briefly involved in developing the idea behind interesting
applications which involved Career testing, counseling,
quizzes, polls and gaming activities for students on facebook.
8. Industry: Hospitality
Handled the account of Shiro, Hard Rock Café and California
Pizza Kitchen under (JSM Corp group) on all social media i.e.
facebook, twitter, blogs etc.
New Initiatives
•Was also deeply involved in bringing new ideas and value to these brands (online and offine) in
terms of new initiatives to strengthen the relationship with fans further.
•For eg: Introducting a paper initiative for Tourism Malaysia fans called the ‘The Asian Travellers’
and a crusing guide called ‘The Cruisetacular’ for Star Cruise fans.
•QR codes and Stereograms (3D images) were also used as means of engagement and personal
involvement with fans.
11. •Clients Handled: Tourism Malaysia, Star Cruises,
MT- Educare, Kuoni Academy, Centuary
•Industry: Travel and Tourism
•Wrote copy for leaflets, brochures, advertorials for
Tourism Malaysia and Star Cruises
•Industry: Education
•Wrote copy for leaflets, brochures and all
print/outdoor adverstisements for MT-Educare and
Kuoni Academy.
12. Senior Brand Executive at
Industry : Hospitality
Currently Managing the account of Four Points
By Sheraton (Starwood Properties) in the digital
space. Was deeply involved with strategizing
and conceptualizing new ideas for the brand.
Created and conceptualized new strategies for
Oberoi Hotels. Served as a copywriter for their
official magaize ‘Envoy’
Industry: Education
Currently Managing the account of
Welingkar Institute of Management in
the digital space.
Currently Managing the account of Chambor
Geneva (Cosmetics) in the digital space.
Creating a new space for the brand by
churning out social media campaigns in the
digital space
