4. Je eigen content
Kookschriften
Annelini D’Angelo:
8787 recepten
366 favoriete Kookschrifte-recepten
323 Favoriete AH-recepten
Mijn AH Nieuwsbrief
Iedere week recepten en
acties in je mailbox
Customer Media Council 2011
5. Social is key
CUSTOMERS DON’T CARE ABOUT YOU!
IT IS ALL ABOUT ME
DEAL WITH IT
PEOPLE SPEND MORE TIME ON SOCIAL
NETWORKS THAN READING EMAIL
Customer Media Council 2011
6. Content is survival
ESTIMATES ARE THAT IN JUST A FEW YEARS
INFORMATION WILL DOUBLE EVERY 72
HOURS
CONTENT IS SURVIVAL
MUST BE THE BEST CONTENT
Customer Media Council 2011
7. Content marketing
MARKETING IS MORE AND MORE
PUBLISHING
PUBLISHING IS MORE AND MORE CONTENT
MARKETING
CONTENT MARKETING IS MORE AND MORE
CROSSMEDIA PUBLISHING
Customer Media Council 2011
10. Engagement
WHAT WE DID IN THE PAST
Buying reach
Creating engagement
WHAT WE ARE DOING NOW
Creating engagement
Getting reach
Customer Media Council 2011
11. New marketing paradigm
THE NEW MARKETING PARADIGM IS
ABOUT CREATING
ACCOUNTABLE PLATFORMS
OF DIGITAL UTILITIES AND CONTENT
CREATED BY OURSELVE (BRAND)
AND OUR CONSUMER
Customer Media Council 2011
14. Communities
Een cult-brand kan leiden tot een hechte
community die ontstaat of gebouwd wordt rond
een merk
Customer Media Council 2011
15. Co-creation
Lego AFOL community
Brick Journal
Geschreven door vrijwilligers
50.000 keer gedwonlaod
• BrickJournal is a quarterly publication that will focus on the AFOL
community with articles about:
• People - the personalities of the community
• Building - the incredible models and creations that have been built
• Community - the places and events where AFOLs meet
The LEGO Ambassador Program
is designed to give the AFOL
Community a direct line into the
LEGO Company
Customer Media Council 2011
16. Eredivisie Live
EREDIVISIE LIVE
Tv kanaal
Digitale programmagids
Digitaal weekblad
Huis-aan-huis magazine
OP DE MAT
Facebook community,
Customer Media Council 2011
21. Sony Magazine
Initial print run of 300,000, only 5500 copies are on newsstands. About
115,000 copies will be in 140 Sony Centre stores. Some Sony customers
will get a free copy of the quarterly title, which sells for £4.50.
Customer Media Council 2011
25. Zoom-Zoom-club
• ZOOM-ZOOM
MAGAZINE, PRINT
AND DIGITAL
• ZOOM-ZOOM
MOMENTS
• ZOOM-ZOOM E-ZINE
• VIDEO CONTENT
• FACEBOOK AND
FLICKR
Customer Media Council 2011
26. Lexus
Global magazine
Digital magazine
Driverssite
Newsletters
Lexus
Driverscummunity
http://bit.ly/hO8jbC
Customer Media Council 2011
27. On star community
http://www.onstar.com/web/portal/home
Customer Media Council 2011
28. Dell Ideastorm
Dell Ideastorm
Dell Community has:
Contributed 15,338 ideas
Promoted 739,540 times
Posted 91,297 comments
Dell has:
Implemented 431 ideas
Welcome to the Community!
Join the conversation, collaborate with
others, and get valuable information you
won't find anywhere else.
We're glad you're here!
Customer Media Council 2011