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Bolger Center Proposal
1. UNIVERSITY OF MARYLAND EASTERN SHORE HOTEL AND RESTAURANT MANAGEMENT
The Bolger Center
Tennis Court Renovation Project
Esther Han
Yen Loi
Sakura Shu
Yelena Simoen
Donnell Washington
10/29/2013
This document contains the project plan for the Bolger Center tennis court renovation.
2. Table of Contents
Property General Information......................................................................................................3
Name of Property .........................................................................................................................3
Name of Contact ...........................................................................................................................3
Description of Property ................................................................................................................3
Describe Theme and its Importance to Design ............................................................................3
How is the Space Utilized ............................................................................................................3
Mode of Service Challenges ........................................................................................................4
Determine Capacity ......................................................................................................................4
Mission Statement ........................................................................................................................5
Renovation Project Overall Process .............................................................................................6
Visual Information .........................................................................................................................7
Square Footage Calculation ........................................................................................................7
Construction Proposal ..................................................................................................................7
Proposal 1Temporary Frame Tent .......................................................................................8
Proposal 2 Semi-Permanent Tent.........................................................................................9
Satellite Images of Construction Site .........................................................................................10
Renovation Images: Before and After ........................................................................................11
Square Footage Calculations ......................................................................................................12
Renovation To-Do List ................................................................................................................12
Renovation Financials .................................................................................................................13
Proposal 1 Financials .................................................................................................................13
Proposal 2 Financials .................................................................................................................14
Equipment and Décor ..................................................................................................................15
Venue Flow of Service .................................................................................................................15
Work Cited ...................................................................................................................................16
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3. Name of Facility:
Bolger Center
Name of Contact:
Karen Regen
Director of Sales
9600 Newbridge Drive
Potomac MD 20854
301-983-7661
Karen.regen@dolce.com
Description of property:
The Bolger Conference Center is located Potomac, Maryland. Conveniently located
fifteen miles from Washington D.C. and Regan National and Dulles Airports, it is a luxurious
property and spacious outdoor facility over 70,000 square feet. The property is great for wedding
and events and great for meetings. When you enter the property you feel like you are in a country
club. We plan on expanding the center to bring an everlasting experience towards the guests who
stay there. We hope that our ideas will give you an opportunity on how you want to take the next
step in at your property.
Describe Theme and its Importance to Design:
Classical, neutral toned so we can correspond to the themes of each personalized event.
As a team we feel that something within the Bolger centers outdoor facility needs to be modern
but not too expensive that it requires renovation. We believe that a modern size tent would be a
ideal concept for a different, unique, and presentable venue. It would work especially in fall and
spring seasons with the breath taking view; field guests would feel like they would be getting
their money’s worth by staying there.
To have a more attractive exterior design so we can make this new, innovative meeting
space marketable to potential clients. We also want to have better lighting for the outdoor facility
especially when there are major events. Our goal is to create an extra venue at the Bolger Center
and attract new and recent clients.
How the Space is Used:
The meeting space can be used to variety events such as weddings, bar mitzvahs,
birthdays, community events, conventions, family reunions, religious holidays, retreats and all
other potential target markets.
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4. Describe Mode of Service Challenges Projected to New Design:
Safely Transporting Food and Beverages from Kitchen (building) to the Venue:
With our concept food and beverages will no longer be an issue. By brining the items out
ahead of time saves the trouble of making certain a lot of trips from the kitchen to the event.
Food and Beverages can be left within the tent and with the proper communication items that are
running low can be brought out by the staff members.
Additional Landscaping Needs to be Done to Maximize Natural Lighting:
The design of the outdoor facility needs to be expanded. In order to have the tent idea
there will need to be some type of demolition which includes the steps, possible cutting down
trees and making the downhill slope more even to have a well balanced way for guests to enter.
Provide Entrances/Exits that are Accessible for Handicap Users:
The steps are a big problem by having the company come out and develop a way of
making the ground more level it would be more accessible for guests to come and go as they
please.
Efficiently Set-Up Meeting Space According to Client’s Requests:
Meeting space varies depending on how many people will attend certain events that’s
why having blueprints and documentation certain limits of how many people can be within that
area during certain events.
Determine Capacity:
The allowable space for renovation is approximately 5,000 square feet, which allows for
maximum capacity of 300 guests (greatly vary based on the types of event, for more details
please see page 12).
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5. Mission Statement:
Our goal is to create a premier venue that will enhance the consumer’s experience at the
Bolger Center. With the amount of space the property has, our idea of creating a luxurious tent
will bring memorable experiences towards the guests.
We want to incorporate new themes into the renovation project at the Bolger Center. We
are going to try to bring elegance to the areas that need improvement. Some concepts that could
be used for events would be Receptions, Birthday Parties, Weddings and more.
We wish to create an environment where guests can be connected with natural
surroundings of the property. The goal is to utilize the amazing surroundings and make our
guests have an amazing experience when they do events with at the Bolger Center.
We also want to create the sense of welcoming and elegance of the property. The staffs at
the Bolger center always welcome guests with amazing smiles and service. We truly strive to
provide you with a concept that is as exceptional as the service the Bolger Center provides.
We wish to modernize the venue space of special events. Our goal is to provide the
Bolger center with our creative ideas to help expand their events space. The tent idea we provide
can be used as an inspiration of what our client is looking for. Depending on the guests’ price
range whether he or she is looking for big or small tent you can make it work.
Other Focuses Include to:
Repurpose the space that is currently utilized as an outdoor athletic facility and convert it
into an outdoor meeting space. The space can be for parties; kids would love the idea of
having a birthday party or even having someone coming to give the kids entertainment.
Having a tent is flexible because you have a wide variety of ideas at your disposal.
Increase banquet revenue. Since we are creating a new venue for the outdoor facility with
the tent idea it would also increase sales within the Bolger center. We want to bring new
ideas that will show the guests that Bolger center can bring change to its operation. It
provides the guest an option of how they want to remember their event at the property.
Bring in more customers/business. No matter what concept the Bolger Center chooses,
we want to provide a way to bring in more business by showing changes to the concept of
their outdoor facility.
Through the completion of this project, we wish to achieve feedback on what our client
think about our tent concept. We believe that it would generate a lot of revenue because we know
our client wants to incorporate a modernized venue into the property.
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6. Renovation Project Overall Process
Determine
Square
Footage
Demolition
Construction
Building
Structure
Landscaping
Decor
Options
Obtain
Permits
Budget
Seating
Arrangement
The above image describes the overall process of our project
6
Service
Flow
7. Square Footage Calculation
Due to the natural nearby surroundings, we are conservatively basing on square footage as the
image shown above, with the rough estimate of 5,000 square feet.
Construction Proposal
The inspiration of this proposal derives from our client’s preference of utilizing the venue as a
semi-outdoor meeting space and the flexibility of using the venue as a seasonal alternative.
Therefore, in this proposal, we are centered on the design of incorporating a tent structure in
replacement of the tennis court. Due to the variation of outdoor tents, we are attaching two
possible structures which the client can determine which selection can more suitable for the
Bolger Center.
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8. Proposal 1- Temporary Frame Tent
General Information:
Dimensions: 50’ x 100’
Frame Material: Standing Aluminum Pipe Structure
Tent Top Material: High Polish Laminate
Color Availability: White, Colored Stripes*,
Translucent*
Current Market Value: $12,760*
Warranty: 12 Months
Advantages and Disadvantages of Temporary Frame Tent
Advantages:
Easy to install for an outdoor event
Easy to breakdown depending on the requests of client
U.S.A. manufacturer
Inexpensive
No construction permit is required by Montgomery County
Long-term investment with the potential to last for years
Disadvantages:
Short-term venue options
Not a completely sealed venue
Require additional equipments such as HVAC and lighting
No portable restrooms
Once removed, other utilities under the tent need to be removed as well
*Additional fees are required for different cover availability
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9. Proposal 2- Semi-Permanent Tent
General Information:
Dimensions: 50’ x 100’
Frame Material: Aluminum Alloy
Tent Top Material: PVC Synthetic Fiber Tarpaulin
Color Availability: Clear
Wind-Proof Ability: 80-100 kilometers/hour
Current Market Value: $1,143,000
Warranty: 24 Months
Advantages and Disadvantages of Temporary Frame Tent
Advantages:
Side wall may be added into the design
Elegant appearance that is suitable for variety of events
Side wall system package includes glass door units, PVC fabric rolling door, flooring
system, rain gutter, and air conditioning system
Frame guarantee never rust
Fire-proof, rain-proof, UV Ray- proof
Wind resistant
Short shipping time (15-20 days)
May be used in long term (couple months straight)
Venue may be sealed with curtains provided
Long-term investment
Disadvantages:
More expensive as compared to temporary frame tent
Setup and breakdown procedures are complicated as compared to short-term frame tent
Once the tent is set, it is generally used for multiple months
International manufacturer/importer
Construction permit is not required by Montgomery County
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10. Satellite Images
The images shown below provide additional information to our client as to which areas
require complete renovation.
Satellite images of the tennis court and its surrounding
Satellite images with highlights of the renovation proposal
10
12. Square Footage for Guests
Seating arrangements and designs can vary dramatically depending on the venue and function.
The following table provides a brief guideline of the relationship of square footage per guests
and the type of events.
Type of Dining
Spacious, Elegant
Restaurant, Cafeteria
Banquet, Institute
Sq. Ft Per Person
20
18
16
Allowance For
Table, chair and full aisle
Table, chair and aisle
Table, chair and narrow
aisle
Information provided by Bright Settings, Inc.
Based on this information given, the 5000ft2 venue can accompany the number of guest are as
follows:
Type of Dining
Spacious, Elegant
Restaurant, Cafeteria
Banquet, Institute
Number of Guest
250
278
312
Renovation To Do List
Number
Agenda
1
Determine Square
Footage
2
Building
3
Obtain Permits
4
Budget
5
Landscaping
6
7
8
9
Demolition
Construction
Décor Options
Seating
Arrangements
Service Flow
10
Explanation/Footnotes
Dimensions of tennis court and its nearby surroundings. We
have determined to utilize 5,000ft2 as the basis for all of our
projections
Determine the type(s) of building structure in replacement of
the tennis court. In this case we have proposed two tent options
for our client
Demolish/construction permits may be required depending on
the type of construction. In this case, no permits are required
due to the fact that there are no buildings to take down
Submit forecast plans for renovation. Please see the following
pages for financial proposals
Remove nearby habitats that may interfere with construction.
Please see the after renovation image provided
Breakdown tennis court, flatten stairs and sidewalks
Reconstruct based on design
Determine possible building décor and equipment
Determine possible seating arrangements which varies on the
types of event
Explain set-up, breakdown, and service of operation
12
13. Renovation Financials
Proposal 1 Budget Forecast
Footnotes
Budget Plan
Landscaping
Construction
Calculation based on
estimates on square footage
$ 400,000.00
$ 1,030,200.00
$ 1,430,200.00
Fixtures
Tent
Lighting
Floor Covers
HVAC
$
$
$
$
Temporary frame
12,760.00
950.00
22,500.00
4,998.00
Heavy duty lighting*
Faux Slate $4.50 per sq. ft. *
2 at $2,499 for coverage of
5,000 sq. ft
$
41,208.00
Furnishing
Chairs &
Tables
Décor
$
9,500.00
Estimate for 300 chairs*
$
1,500.00
Estimate for 50 round tables*
$
11,000.00
Permits
Demolition
Construction
$
$
Tennis court and tent set-up
do not require county permits
$
-
Subtotal
$ 1,430,200.00
Total
$ 1,482,408.00
Please see the next page for Proposal 2
13
Does not include tables and
chairs
14. Renovation Financials Continued
Proposal 2 Budget Forecast
Footnotes
Budget Plan
Landscaping
Construction
Calculation based on
estimates on square footage
$ 400,000.00
$ 1,030,200.00
$ 1,430,200.00
Fixtures
Tent
Lighting
Floor Covers
HVAC
Semi-permanent
$ 1,143,000.00
$
950.00
$
$
-
Heavy duty lighting*
Included in tent package
Included in tent package
$ 1,143,950.00
Furnishing
Chairs &
Tables
Décor
$
9,500.00
Estimate for 300 chairs*
$
1,500.00
Estimate for 50 round tables*
$
11,000.00
Permits
Demolition
Construction
$
$
Tennis court and tent set-up
do not require county permits
-
Subtotal
$
$ 1,430,200.00
Total
$ 2,553,150.00
14
Does not include tables and
chairs
15. Equipment and Décor
Due to our recent knowledge that all banquet events at the Bolger Center are renting
equipments and décors, we researched a few rental companies and required pricings and
estimates for furnishing costs.
The following is the list of items/equipments we have referenced for this project:
Furnishings and
Fixtures
Numbers
Market Price Per
Each
60” Round Tables
50
$80.00
Chameleon Chairs
300
$18.00
5
$190.00
5000
$4.50
2
$2,499.00
Heavy Duty Lighting
54ft
Faux Slate Floor
Cover
HVAC System
Décor costs vary between events, therefore it is not included in the chart above.
For expense projections please see the Renovation financials in page 14
Venue Flow of Service
In regards to food and beverage, the Bolger Center will maximize the Osgood dining
building. The Osgood dining establishment is a buffet type service that is opened daily for
breakfast, lunch, and dinner. Just as Mrs. Karen Regen have suggested, we will have the food
prepared in the Osgood kitchen and delivered safely and promptly to our event space. We will
communicate efficiently with our banquet staff to ensure that the flow of service is smooth and
that the food items are in the proper temperature zone.
In regards to delivery, we will utilized the newly built walkway that creates a smooth,
concrete path that will make it accessible for those with wheelchairs as well as making it easier
for the workers to set-up the equipment needed inside the event space. For on-site rental delivery,
we will have that set up in the side of the parking space adjacent between the Osgood dining
center and our event space. The workers will obtain the rentals and move it towards the
downward concrete path that has been created and placed into our tent space.
15
16. Work Cited
"2013 Popular Semi Permanent Tents." Alibaba. N.p., n.d. Web. 28 Oct. 2013.
"ABC Special Event." Table Rental, Chair Rental, Tent Rental | ABC Special Event Rentals. N.p.,
n.d. Web. 28 Oct. 2013.
"Acid Stained Concrete Floors - Decorative Concrete Overlay Specialist - Architectural Concrete
- Faux Slate/Tile." Stained by Designs. N.p., n.d. Web. 28 Oct. 2013.
"All Trac Frame Tent - Party Rental Tents for Sale- New or Used, Keder Frame Tent, Buy Tent."
Tent4Sale. N.p., n.d. Web. 28 Oct. 2013.
"Lighting." Tentware Accessory Catalog. N.p., n.d. Web. 28 Oct. 2013.
"Price List - Big Top Party Rental." Big Top Party Rental. N.p., n.d. Web. 28 Oct. 2013.
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