SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Client Projects
Proposed Go-to-Market strategy
for Firefox’s new apps
Marketplace on Android and
Firefox OS
Addressed needs and competition
in two distinct global markets
Identified points of differentiation
attainable with very low budgets
compared with giant competitors
(Apple and Google)
Consulting project for top 5 eBay
seller
Selling new and refurbished
electronics in an increasingly
competitive category
Created strategy to increase
sales, margins through:
• Distinct branding
• Customer service
• E-commerce strategy
• Marketing/promos
Founded and launched first online
dress rental business
Partnered with offshore
developers to build custom site
and backend platform
Main focus on local markets
National cross-selling
opportunities through partners
Featured in Women’s World and
Boston Globe
Startup

Weitere ähnliche Inhalte

Ähnlich wie Sakina Groth - Digital Consulting Projects

Marketing case study - IKEA
Marketing case study - IKEAMarketing case study - IKEA
Marketing case study - IKEAMajo Salazar
 
Angus mackenzie CV resume
Angus mackenzie CV resumeAngus mackenzie CV resume
Angus mackenzie CV resumeAngus Mackenzie
 
Angus mackenzie cv for linked in
Angus mackenzie cv for linked inAngus mackenzie cv for linked in
Angus mackenzie cv for linked inAngus Mackenzie
 
HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18David Albert
 
Adobe Adtech Submission
Adobe Adtech SubmissionAdobe Adtech Submission
Adobe Adtech SubmissionLLargaespada
 
ClearEdge Project Overview
ClearEdge Project OverviewClearEdge Project Overview
ClearEdge Project OverviewClearEdge Inc.
 
To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...Sameer Mathur
 
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12MDIF
 
Blue Ocean Strategy - Part 2 - Advanced
Blue Ocean Strategy - Part 2 - AdvancedBlue Ocean Strategy - Part 2 - Advanced
Blue Ocean Strategy - Part 2 - AdvancedPavan Kumar
 
Emakina Academy #13 : Introduction
Emakina Academy #13 : IntroductionEmakina Academy #13 : Introduction
Emakina Academy #13 : IntroductionEmakina
 
Lenovo: Building a Global Brand
Lenovo: Building a Global BrandLenovo: Building a Global Brand
Lenovo: Building a Global BrandHet Mavani
 
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptx
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptxPitch deck-Pitch deck-Pitch deck-Pitch deck.pptx
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptxAgusRozakSamsudin
 
Light sales pitch presentation NEWNEWNEW
Light sales pitch presentation NEWNEWNEWLight sales pitch presentation NEWNEWNEW
Light sales pitch presentation NEWNEWNEWilyasahmad71
 
Ajinomatrix v0.2 3-08-21
Ajinomatrix v0.2 3-08-21Ajinomatrix v0.2 3-08-21
Ajinomatrix v0.2 3-08-21lurching
 

Ähnlich wie Sakina Groth - Digital Consulting Projects (20)

Marketing case study - IKEA
Marketing case study - IKEAMarketing case study - IKEA
Marketing case study - IKEA
 
Angus mackenzie CV resume
Angus mackenzie CV resumeAngus mackenzie CV resume
Angus mackenzie CV resume
 
Angus mackenzie cv for linked in
Angus mackenzie cv for linked inAngus mackenzie cv for linked in
Angus mackenzie cv for linked in
 
HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18HomeHub Investor Presentation - 2014-02-18
HomeHub Investor Presentation - 2014-02-18
 
Adobe Adtech Submission
Adobe Adtech SubmissionAdobe Adtech Submission
Adobe Adtech Submission
 
Global Vs. Local
Global Vs. LocalGlobal Vs. Local
Global Vs. Local
 
Sem wizard Sole Case Study
Sem wizard Sole Case StudySem wizard Sole Case Study
Sem wizard Sole Case Study
 
ClearEdge Project Overview
ClearEdge Project OverviewClearEdge Project Overview
ClearEdge Project Overview
 
To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...
 
Dailymotion for Xbox
Dailymotion for XboxDailymotion for Xbox
Dailymotion for Xbox
 
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12
KB Seminars: Growing Online Revenue: Advertising, Sales and Classifieds; 09/12
 
Blue Ocean Strategy - Part 2 - Advanced
Blue Ocean Strategy - Part 2 - AdvancedBlue Ocean Strategy - Part 2 - Advanced
Blue Ocean Strategy - Part 2 - Advanced
 
Emakina Academy #13 : Introduction
Emakina Academy #13 : IntroductionEmakina Academy #13 : Introduction
Emakina Academy #13 : Introduction
 
Lenovo: Building a Global Brand
Lenovo: Building a Global BrandLenovo: Building a Global Brand
Lenovo: Building a Global Brand
 
LLP@Tecnico - Class 7 - Revenue Streams
LLP@Tecnico - Class 7 - Revenue StreamsLLP@Tecnico - Class 7 - Revenue Streams
LLP@Tecnico - Class 7 - Revenue Streams
 
Constanza Nieto
Constanza NietoConstanza Nieto
Constanza Nieto
 
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptx
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptxPitch deck-Pitch deck-Pitch deck-Pitch deck.pptx
Pitch deck-Pitch deck-Pitch deck-Pitch deck.pptx
 
Product adaptation
Product adaptationProduct adaptation
Product adaptation
 
Light sales pitch presentation NEWNEWNEW
Light sales pitch presentation NEWNEWNEWLight sales pitch presentation NEWNEWNEW
Light sales pitch presentation NEWNEWNEW
 
Ajinomatrix v0.2 3-08-21
Ajinomatrix v0.2 3-08-21Ajinomatrix v0.2 3-08-21
Ajinomatrix v0.2 3-08-21
 

Kürzlich hochgeladen

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Kürzlich hochgeladen (20)

Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

Sakina Groth - Digital Consulting Projects

  • 1. Client Projects Proposed Go-to-Market strategy for Firefox’s new apps Marketplace on Android and Firefox OS Addressed needs and competition in two distinct global markets Identified points of differentiation attainable with very low budgets compared with giant competitors (Apple and Google) Consulting project for top 5 eBay seller Selling new and refurbished electronics in an increasingly competitive category Created strategy to increase sales, margins through: • Distinct branding • Customer service • E-commerce strategy • Marketing/promos
  • 2. Founded and launched first online dress rental business Partnered with offshore developers to build custom site and backend platform Main focus on local markets National cross-selling opportunities through partners Featured in Women’s World and Boston Globe Startup