A study by Verdure Venture Consulting about preferences and outlook of early stage investors in India

1. Startup Funding Scenario in India
Early Stage Investor Study
By
Verdure Venture Consulting
Verdure Investor study

2. Survey Objectives
Verdure conducted this study to understand
Investor preferences in early stage investments
Factors that influence investor decision making
How investors source their investments
Investor satisfaction with past investments
Measure investors’ willingness to contribute
further to the startup ecosystem
Verdure Investor study

3. Verdure in a Summary
Boutique Investment Consulting with focus on
Start up Mentoring
Early stage Fund raising
Clients include:
Like us on Facebook: http://www.facebook.com/VerdureVC
Follow us on LinkedIn: http://www.linkedin.com/company/verdure-venture-
consulting
Verdure Investor study

4. KEY FINDINGS
Verdure Investor study

5. Nature of the Investors
Other than traditional investors, serial entrepreneurs and HNIs
expressed interest in investing into early stage enterprises
Verdure Investor study

6. Sectors of Interest
Verdure Investor study

7. Investment Size
Most HNIs & Serial Entrepreneurs were interested
in small investments (< INR 25 L)
Verdure Investor study

8. Factors influencing Investment
decisions
Verdure Investor study

9. Early Stage Investing Experience
Verdure Investor study

10. Investment sources
Networking with the right people is the best way to approach investors
Verdure Investor study

11. Satisfaction levels
Majority of the investors were satisfied with their early stage investments
in the past
Verdure Investor study

12. Early Exits
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13. Angel Networks
Only 23% of early stage investors surveyed belonged to Angel Networks
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14. Quality of Startups in angel networks
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15. Startup Evaluation Parameters
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16. Investor Involvement
Although most investors were ready to do full hands-on mentoring,
they typically liked to be involved as required by the startup in question
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17. Thank You
Feedback welcome at
saiswaroopa@verdure.in
Usha.krishnan@verdure.in
Verdure Investor study