L-Perspective is a media-pedestal platform, provides webinars and round-tables for professionals and their communities. It’s a fledged mobility podium of (a) Conversation nuggets (b) Webcasts & (C) Virtual round-table. These conduits provide touch points of interactions between community & the corporate leaders to strengthen brand and business growth. Besides, shape pragmatism for the community based strategy for everyone involved and facilitates organization in building their own explicit community. Every day hundreds of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals through our platform. We believe that people learn the most when they hear directly from those who know the subject best. You can join L-Perspective’s vibrant exchange of ideas as either a stakeholder or a viewer. The stakeholders identify the focused topics, relevant practices or any of their challenges where L-Perspective can facilitate and engage the market need & demand, and are introduced to new experts via their timely and relevant presentations. We offer viewers live, interactive access to businesses’ top thought leaders. The viewer community can comment, share their ideas and also voice the opinion which will influence and shape information and business outlook as an extended dimension. In addition, webcasts & roundtables can also act as your demand generation tool and lead generation if in case you are into serious marketing activities. Refer the website at www.lperspective.com

1. L-PERSPECTIVE
is a media pedestal
that provide the touch point of interactions
between community & the corporate leaders
to strengthen brand and business growth
@findsai
Videos, Round tables & Webinars for the business and their communities
Brand community is
a community formed
on the basis of
attachment to a
product or
marque…..

2. Power-shift to community, mass media to social
media
Volume of participations
Community/
consumer
dictated
Professional
media dictated
State
dictated the
agenda
Pre-media
Mass-media
Social-media

3. The Brands must evolve into Media machines
The shift in brand strategies is the level playing field in digital & print space
Today they overlap, creating a new opportunities & expectations
Brands are expected to share back
Media properties learning to evolve as real time curators
Contents moves through the network at the lightening speed
Brand
Brand
Media
Community
Media
Community
BEFORE
NOW

4. Content consumption is evolving
Video & virtual event is taking over the internet
Digital consumption is shifting from PC’s to consumer devices

5. Increase awareness with Social
Social software adoption growing at phenomenal speed
US Social networking revenue alone…. Europe on whole half of it & India compounds one
seventh

6. Conduits presents new opportunities for brands
Brands & organization associated enjoy the comforts of opinion, without the
discomfort of thought
Community talk about /or the brand directly
The community not educated is the customer lost
Core business objectives will always remain constant
Brands have no choice to re-think their current communication approaches
existing + custom
communication
channel
personalized +
user generated
& brand
tangible
exercise
affiliates + third
party contents
Degree of
brand
continuum
Fully controlled by the
brand & organization
External factor & not
necessarily controlled
Outside the control of the
brand, critical & usable;
connected to the brand
communication strategy

7. Just to re-iterate………
The power-shift to Community in the mass media to social media
Brands as a media machine
The Content consumption is evolving
Increase awareness in Social
The Conduit present a new opportunities for brands
A HANDFUL STARTED TO
UNDERSTAND THE CHANGE
AND THE FUTURE
and L-Perspective was born

8. CONCEIVED IN 2013
L-PERSPECTIVE
is
the
media
destination site for organization &
professionals who want to build a better
business.
L-PERSPECTIVE envisioned the idea of
building community, perceive your own
customer & connect to the real world of your
business through the touch point of conduits
over our online event tools, that offer a
dynamic environment for everyone involved.
Further it’s a platform for thought leadership,
insights, ideas & most up-to-date knowledge
with professionals all over the country
through our channels that L-Perspective has
created
C
Industry
analysts
O
M
Knowledge
M
Champions
CEO
Customers
Employees
U
Partners
Stake
N
holders
I
T
Prospects
Y

9. FIND YOUR NICHE WITH L-PERSPECTIVE
conversation with Industry leaders
subservience to purpose
Compelling & informative
platform for forward thinking leaders
brainstorming & reflective
feedback & challenging perspectives
Conversation nuggets
broadcast organizational message
realistic optimism
captive audience & nurture
Virtual roundtable
Webcasts
informed strategic resources
time sensitive industry trends
space for intellectual curiosity
Dynamic channels
awareness- knowledge- consideration-satisfaction-loyalty- advocacy
Broader customer
view
Community
Tapered
business
view
Organization
User driven
conduit
organizational strength
customer need
Articulating propositions
Story telling
Engaging audience
Personalizing experiences
Social action
Delivering right message
Two way feedback mechanism

10. THE CONDUIT
Conversation nuggets
of genre of leaders, CXO’s,
trendsetters, Innovators, Entrepreneurs, etc.
in turn map the
conversations to their leadership competencies
Webcasts
to deliver the complex information for the captive
audiences dispersed across boundaries. Live & on-demand
Roundtable
empower Industry gurus and subject matter experts
in a like minded conversations of varied topics & share insights
Dynamic channels
Create
of contents to engage viewers
and community as a knowledge sharing and learning process to enhance
information & decision making capabilities
Each of these interactions between you and your community is the
touch point

11. LP’S CLOUD BASED WEBCASTS
Managing from Start to Finish……….Sounds great-What’s the catch!!
Webcast Type
Educational
Sales & marketing
Thought leadership features
Product launch & Updates
Business continuity plans
Best practices
Case study
Business value & metrics
Investor relations
Information dissemination
Organizational message
Stakeholder & employee
communication
Lessons learned
Product/service centric
ROO/ROI
Live seminar webcasting

12. MEDIA PLANNING
MARKET EVENT
PRESENTER PREPARATION &
COORDINATION
ONLINE REGISTERATION
AUTOMATED REMINDERS
LP WEBSHARING TOOL &
ARCHIVED
LP- Online Webcasts
SURVEY & REPORTING

13. ROUNDTABLES- LP’S DIGITAL CAMPFIRE
 LP’s digital campfire is a forum where industry leaders come together to
share the spotlight
 Client generated discussions surrounding pre-defined business challenges or
theme based events
 60-90 Minutes of live discussion & 6 leading decision makers
 Full in-house hosted by L-Perspective
 Dedicate moderator, enable a balanced conversation, encourage knowledge
sharing in the process of elevating business performance
 Can be closed door event or with captive audience defined as per the theme
Industry focused & Deal with immediate & Engaging & over
reaching themes
impact driven
future issues
Affordable & stay
ahead of the curve

14. LP- Online Roundtable

15. L-PERSPECTIVE HELPS YOU REACH
Appropriate Organizational
message
Real
time
Community reach
Brand building
Go-to-market &
qualification of contacts
Build a captive audience

16. The Case for LP’s (IDEA elements) Value services ready
Which of these marketing elements are in your toolbox?
Social media
canvas
Digital
marketing
PR& Industry
spotlight
Case studieswhite
papers/Mess
age boards
Collaborative e-broadcasts
Information
structures

17. Value services ready ( LP’s IDEA elements)
Experience of hosting 1000+ virtual events; Our disciplined team ensure the execution is creative, cost
effective, and efficient & besides with the information that assists you the implementation of winning
strategy & enthuse a platform of community growth partnership
Audience acquisition & community intelligence
Work-plan development
Communication & training series
Industry intelligence
Extending the dialogue (post webcasts)
Post-hoc analysis
Performance & relationship review
Cost effective e-broadcasting
Content creation
Content distribution & amplification
Custom case study series
Message boards
White paper
Flexible invitation strategy
1 on 1 & group interviews
Award programs
Corporate blogs
Event management
Editorial calendar management
Press announcement & launches

18. Questions
L-Perspective; An ELADO Consul Pvt. Ltd Initiative
#1863, South C’ cross, 28th main, 9th block, Jayanagar, Bangalore, India