10. Overview of the T.R.U.S.T. Process STEP PURPOSE HOW T hink Establish call objective Gather information, analyze the situation, prepare for sales opportunities R elate Build trust and rapport Focus on the prospect U ncover the Needs Identify needs, reasons, benefits and criteria. Ask appropriate questions S ell the Solution Present your recommendation Use feature, function, benefit statements. T ake Action Manage objections and close the sale Ask for the order