MANAGERIAL POLICY

2. SAIFULLAH MALIK
RAHEEM ANSER

3. COMPANY PROFILE
COMPANY DALDA FOODS
TYPE PRIVATE LTD
INDUSTRY OIL & GHEE
TYPE OF BUSINESS PARTNERSHIP
FACTORY F-33 HUB RIVER ROAD
S.I.T.E KARACHI,
SINDH, PAKISTAN
REGION ISB,RWP,KHI,LHR,
SUKKUR,MULTAN
CHAIRMAN BASHIR JAN

4. HISTORY
Dalda story begins from early 1930’s when Hindustan
vanaspati manufacturing co wanted to start manufacturing
vanaspati locally. At that time hydrogenated vegetable oil
was imported in India by a Dutch company,dalda & co.
In 1999 unilever acquired international technology to
evolve DALDA Banaspati to Dalda VTF, making its only
virtually transfat free Banaspati in Pakistan. In July 2004
unilever Pakistan sold its Dalda brand to Westbury group
in collaboration with unilever employee welfare group
who formed a separate company under Dalda Foods (Pvt)
ltd

5. MAIN BRANDS
 DALDA
 CANOLA
 MANPASAND
 TULLO
 PRIDE
 PLANTA
 OLIVE
Brand equity
All trademarks and copyrights owned by Dalda Food (pvt)
ltd and used under license

6. COMPETITORS
 HABIB
 SOYA SUPREME
 SEASONS CANOLA
 SUFI

7. 12
10
8
DALDA
HABIB
6 SOYA SUPREME
SEASON CONOLA
SUFI
4
2
0
0 5 10 0
inrod uction growth m aturity d ecline

8. Question
Mark
Dalda
olive oil
Banaspati
manpasand Tullo Oil

9. INTRODUCTION
PRODUCT
Dalda olive oil extra virgin
Attributes
Strong flavor and aroma with all natural vitamins
Naturally enriched with vitamins and anti-oxidants
Competitors
Habib,Soya supreme,Season canola,Sufi
Donot have such sku in the market

10. INTRODUCTION
PRICING
Size PRICES
500 1050
250 750
3 150
4 200
weight
ml,ltr
Design
Bottle,tin,pouch

11. INTRODUCTION
PROMOTION
Advertisement
Internet
Magazines
DISTRIBUTION
Major city of Pakistan like rwp,lahore,Islamabad

12. GROWTH STAGE
PRODUCT
Manpasand ,Tullo,Planta
Attributes
Manpasand banaspati is economical in use and
enriched with vitamin A and D to ensure healthy
and great testing food for your family
Size
0.9*5,2.25.0.9*16,4.5 weight kg
Design
Bottle,tin,pouch

13. GROWTH STAGE
PRICING
Size PRICES
0.9*5 20*5
2.25 60
0.9*16 80*16
4.5 120
PROMOTION
Advertisement, Internet ,Magazines
DISTRIBUTION
Small town,village,some cities

14. MATURITY
PRODUCT
Dalda Banaspati VTF
Attributes
Dalda VTF banaspati is the only banaspati in Pakistan
which is virtually trans-fat free
Size
5 kg,2.5,1*5,1/2or 500 gm-1*10 weight kg,gm
Design
Bottle,tin,pouch,carton

15. MATURITY
PRICING
Size PRICES
5 kg 40
2.5 25
1*5 12*5
1/2or 500 gm-1*10 20
PROMOTION
Advertisement, Internet ,Magazines
DISTRIBUTION
Small town,village,every city of Pakistan