1. Mandela Day – 18 J uly
Case Study:
Nelson Mandela proves he is
still a living legend as his
birthday sets the digital
landscape alight.
Author – Lerato Makofane

2. Form alities
This case study is based on a sam ple of com m ents from all
over the world received from the 18th and 19th of July relating to
Nelson Mandela’ s birthday and Mandela Day.
It is based on English com m ents from around the world,
gathered via saidWot.
If you would like us to do this for your brand or for som ething you
are passionate about, please contact us on:
www. saidwot.com|infosa@saidwot. com

3. Background
Nelson Mandela born on the 1 8th July 1 91 8,
fought for dem ocracy and becam e the first dem ocratic
elected president for the Republic of South Africa.
Today, 18th J uly, is com m em orated by giving 67 minutes of your
tim e to m ake the world a better place,
as Nelson Mandela spent 67 years trying to m ake the world a better place.
“It is in your hands to make of our worl a better
d
one for al’ – Nel Mandel
l son a

4. Where did the conversation take place
15 415
8
104
3

5. What was said?

6. What was said?

7. Audience
60%
40%
A large percentage of the audience were wom en between the
ages of 1 8 and 34

8. Statistics
Keywords used by the audience:
•#MandelaDay
•#Madiba94
•#MadibaMeans
•#MandelaDayInFS
•#Happy94
•#HappyMandelaDay
•#67m inutes
•#MadibaDay
•#Mandela
•#Hi5Madiba
•BikersForMandelaDay
•Nelson Mandela
•Madiba
•Tata
•@ NelsonMandela

9. Cam paigns

10. #MandelaDay Activities

11. #MandelaDay Activities

12. A global Icon on his 94th birthday…

13. #MandelaStory
While listening to the BUZZ, this inspiring
exam ple of the potential im pact of social m edia
done by @PrezenceDigital com plied the
#MandelaStory, with the use of Social Media
Graphics.
http://www.youtube.com /watch?v= XXvuRFby8cc&feature= results_m ain&playnext= 1 &list= PL6ED

14. More Inform ation