This document provides an overview of Starbucks products, competitors, revenue sources, quarterly share prices in 2012, and a SWOT analysis. The main products are coffee, food and drinks. Key competitors are Dunkin Donuts, McDonald's and Caribou Coffee. Beverages make up 75% of revenue, while food accounts for 19%. Starbucks' strengths include its leading brand, superior products and services, and reputation as a good employer. Weaknesses are high prices and potential lack of focus due to expansion efforts. Opportunities lie in new markets like India, and threats include growing competition.

3. PRODUCTS
• Coffee
• Merchandise
• Fresh food
• Ready to drink
• Starbucks Ice-cream

4. Competitors
Dunkin’ Donuts
• Taste
• Campaign of 2009 resulted in
jump of weekly traffic to 61%
McDonalds
• Breakfast and coffee and non-
coffee products
• Stab at Starbucks during TV ads

5. Competitors
Caribou Coffee
• Chances of having more online
success
• Young customers

6. REVENUE
Contribution of the Products
• Beverages 75%
• Food 19%
• Whole bean 4%
• Other merchandise 2%

7. QUARTERLY PRICE PER SHARE - 2012
• HIGH LOW CASH
DIVIDEND
FOURTH QUARTER 54.28$ 43.04$ 0.21$
THIRD QUARTER 62.00$ 51.03$ 0.17$
SECOND QUARTER 56.55$ 45.28$ 0.17$
FIRST QUARTER 46.50$ 35.12$ 0.17$

8. SWOT ANALYSIS
STRENGTHS
• Leading retailer and roaster for brand specialty coffee
• Superior products and services
• Number 7 on Fortune Magazine’s “100 best companies to work for”
for 2008
• Limited number of strong competitors

9. WEAKNESS
• High price due to high quality
• Lack of internal focus ( too much focus on expansion )
OPPORTUNITIES
• Indian market
• Strong financial support

10. THREATS
• Competition (restaurants, street carts, supermarkets, other coffee
shops, other caffeine based products)
• Increasing competitors
• Increasing cost of coffee and milk products