More Related Content More from Sahana Bose (17) Consumer Marketing using Impel CRM1. PK4SoftwareTechnologiesPvt.Ltd.
No.37,Kempapura,Hebbal,Bangalore560024
Phone:+91-80-3008-0000
info@impelcrm.in
www.impelcrm.in
Outboundcontact
withprospectgroup
Advertising,SMS
fromImpeletc..
Prospect
response
Prospectsends
SMStoshortcode
Prospectlocation
identification
Callcenterpersoncalls
prospect,identifieslocation
viaGooglemap
Prospectvisitsdealer
Prospectseesproduct(s)
decidestobuy
Dealerreports
sale
DealersendsSMSto
Impelwithdetails
ofpurchase,tocreate
orderandclaim
ccredit
Prospect-dealer
connect
ProspectgetSMSwith
detailsofclosestdealer,
Dealergetsprospectinfo
Usermanagesprocess
Usersgetscompletevisibility
toprocess,stages,numbers,
etc.inImpel
mpel
MarketingProgramSetup
Impelusersetsupnew
marketingprogram
IMPEL
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CRMEnd-to-EndMarketing
Inthistougheconomy,bringingintherightprospectsandtrackingthemthroughtocloseofsaleis
absolutelyessential.You’reprobablydoingsomeofthisalready–usingSMSproviders,emailmarket-
ers,adagenciesandaslewofotherservices.WithImpelCRM,weareproudtopresenttheworld’sfirst
andcompleteEnd-to-End(E2E)ConsumerMarketingsolution,integratingSMScampaigns,emailcam-
paigns,callcenters,geo-codedprospectlocationsanddealerstorelocators.Ourfullyintegrated
offline/onlinecampaignmechanismprovidesaseamlesspath-to-purchase–allthatitneedsisyour
innovativemarketing
CallusNOWandseehowyou
canimproveleadgeneration
andincreasesales.
QualifiedProspectsaredifficulttoreach
PrintandTVadvertisingreachishardtoquantify
Reachqualifiedprospectseasilyandone-on-one
SMSande-mailmarketingworks
Keepdealershappywithhighqualityleads
KeepprospectshappywithspecialSMSand
e-mailoffers
Manageallcustomerinformationinone
centralizedrepositoryforquickresponseto
customers
Completelytrackcampaigneffectiveness
OurOnDemandmodelmeansthatyoufocuson
yourbusiness,whilewetakecareofallthe
infrastructure,software
Dealersarelookingtoprincipalstoprovidehigh
qualityleads
Trackingofprospectsfromleadtosaleisalmost
impossible
Challenges: Benefits:
2. SimplyEffective
Pleaseenterthecity PleaseentertheareaChennai Ambattur
www.impelcrm.in
Phone:+91-80-3008-0000
mpel
IMPELASeamlessPath-to-Purchase
CRME2EConsumerMarketing
WhyImpelE2EConsumerMarketing?
AssignDealer
doess/herespondtoSMS,e-mailorphonecallsbetter?
Doesoneproductinteresthim/hermorethananother?
WithImpel’sintegratedapproachandaccesstoconsumer
info,youropportunitiesforcross-sellingimprovegreatly.
Moresaleswithlesscost–themantraforsuccess.
Marketforsales,notjustforresponse
WWithImpel’sSMS-basedorderingmechanism,youcan
includedealersinthepicture.Theycannowreportsales
basedonspecificcampaignsdirectlytoImpel,viaa
simpleSMSmessage.Andthattellsyounotjusthow
manypeoplerespondedtoacampaignbuthowmany
actuallyboughtsomething,whattheyboughtand
where.Thistakesmarketingfromtherealmoftheoppor-
tunitunitytotherealmofthesale.
Everythingyouwanttoknow
Impel’sE2EConsumerMarketinghelpsyoutrackthe
executionandsuccessofyouroutboundprogram at
everytouch-point.Forexample,whatsalesdidyou
generate from a campaign in Delhivs.the same
campaigninBangalore?Whichdealersbenefitedfrom
which campaign?Everysinglestep isautomatically
trackedandreportedon,foryoutooptimizecampaigns
andandfocusonsuccess.
WheredoesImpelCRM’sE2EConsumerMarketingprogramfitinandhowdoesitmakeadifference?
Error-freeandup-to-date
IImpelgivesyoutheabilitytosendoutSMSs/e-mailsand
otherdirectmaildirectlyfromonesystem.Notonlydoyou
haveallyourconsumerinteractionsinonerepository,you
saveontheaggravationoftransferringdatabetween
systemsandtheerrorsandlossesthatcreepin.Thebest
mobilenumberlistsguarantee70%to80%deliveryand
onlysomeprovidersgiveyouerrorlists.WithImpel,since
bothbothoutboundSMSanderror-trackingisinoneplace,
numbersofnon-deliveredSMSsareautomaticallytagged.
Instantfeedbackformid-coursecorrections
WithImpel,youhavetheadvantagethatallcampaignsare
sentoutdirectlyfrom thesystem andcanbetracked
instantaneously.Say,yousendout5000messagestopros-
pects;immediately,youknowwhatnumbershavefailed;
moreimportantly,short-coderesponsesstartcominginto
Impelimmediatelyastheyflow.Soyoucanchoosetoroll
outyourcampaigntosmallergroups,testresponse-
countsand immediatelytweakcampaignsforbetter
impact.Thisgivesyoureal-timemarketinginthebest
possiblemanner.
Everythinginoneplace–thinkofthepossibilities!
Impelgivesyoucompleteinformationoneverysingle
prospectinteraction,beitSMS,phoneoremail.Thisisa
powerfulmodeltobuildafullprofileofyoucustomer–