SWRA Technically Speaking - Website Must Haves presentation by Kim Wood and Stefanie Hahn The opinions expressed are our own. Please do not present this commercially without our permission.

1. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.com Website Must Haves According to: Kim Wood ~and~ Stefanie Hahn

2. Top 7 Elements a Website Must Have (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comand Stefanie Hahn | www.techdaze.net

4. Common Colors

5. Same Content as others

6. Custom Area Photos

7. Named for Area

9. Unencumbered – don’t make them sign away the first born to search

10. Give buyers ALL the listings. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net

11. CMA & Market Statistics Give market snapshots – there are tons of cool tools that will help you do this … Altos, Top Producer, or do your own through your MLS data. Sellers want to know what the market is doing in their area. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net

13. Sign up for market statistics

14. Sign up for your newsletter/email campaigns

15. Chat online with you or your team

16. Comment on your posts, write testimonials, be a part of the conversationYou want your website visitors to contact youin some way – phone, email, chat or social media. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net Call to Action

17. Contact Consumers should not have to search your website to find your contact information. Brokerage Our websites must follow our advertising rules. You must display your brokerage information! Be mindful of your brand and brokers rules & guidelines online. Be careful using Realtor in your domain names. (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net

18. Fresh Content Search engines love fresh content. Many agents are incorporating fresh content into their real estate websites by sharing listings & opens, local happenings and educating their consumers. Keep your keywords in mind when you post – any words that you use over and over can be connected with you over time online. What would your keywords be? (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net

19. Resources Where to go for help! (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net Try working with what you have already – can you incorporate these elements on your own, with your office/company technology provider or with a good Help Section and a few phone calls? If you need to start fresh … try Wordpress. www.wordpress.com There are tons of companies that will sell you template sites – these are okay as long as you have some decent control over the content and layout. Just ask …

20. Kim Wood (C) 2010 | Kim Wood | http://NewMediaCoffeeTalk.comandStefanie Hahn | www.techdaze.net Just Ask! Stefanie Hahn www.StefanieHahn.com stef@techdaze.net 484-452-4008 mobile http://NewMediaCoffeeTalk.com kim@kimwood.net 484-459-4669 mobile