Google Tools Guide

Stefanie Hahn
www.stefaniehahn.net/google-tastic

Be -tastic

© Stefanie Hahn | www.StefanieHahn.net | July 2012

Be Google-tastic Goals
My goal with this course is to show you how you
can use many of the free tools from Google in
your real estate business every day.

Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I would like
to show you the possibilities.


Google has a TON to offer you …
FOR FREE!

One little word >>> more!
Click the drop-down …


More > Even More

Then, click on even more >>>

© Stefanie Hahn | www.StefanieHahn.net |
July 2012

What We Will Cover Today …
Mobile Google
Gmail
Google Voice
Google Drive
Google+
Google +1’s
Search Plus Your World
Google Dashboard


Look for the Gear!

To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!


m.google.com

GOOGLE MOBILE APPS


Get Your Google To Go …

On your phone, open a browser window and
type: m.google.com
Yes, even if you have an iPhone.

iPad Users
Grab the free Google app from the
App Store to have all of your
Google favorites at your fingertips
…


Mobile Users
Sign in for
personal results –
get your
history, applicatio
ns, voice search
and Google
Goggles!


What are Google Goggles?


Google Goggles NOW


Google Goggles SOON


Google Mobile
Many of us work across platforms. We have a
PC and/or laptop, an iPad and an iPhone or
Android. The mobile app from Google just
works so easily – get your
data, email, calendar, social and more right
there on any device.

Find it: m.google.com


mail.google.com

GMAIL


Why Gmail?
Why I heart Gmail:

Labels – the new web’s version of a folder
Filters – make sorting your inbox easy
Conversation View – ahhh togetherness
Multiple Signatures – for multiple accts
LABS – super cool and handy


Gmail – Labels
Labels are the new web’s
version of a folder. Not
every email fits perfectly
into one folder. Now, you
can label emails to fit how
you work.

Additionally, you can set up
filters to automatically
label your email.


Gmail - Labels

Create, nest and color your
labels!

Gmail - Labels

Make Gmail your online Outlook! An
email might not fit perfectly into one
folder. Label it with as many Google
labels as you need! Emails can be
filtered to have a label automatically
applied. Use the flags for importance.

Gmail - Filters
Creating email filters is a
great way to manage
your inbox. Click on the
gear > Settings > Filters
and Create a new filter!

Notice the smart filters
that are automatically
set up with my
SmartLabels.


Gmail - Filters
You can filter by:
o From (any emails from this
person or alias)
o To (great for people with
multiple accounts – s.hahn gets
a CBH label, yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)

Click Search (to see what you get)

Click Create filter with this search


Gmail - Filters
Once you decide WHAT to filter,
you have to tell Gmail what to do
with it – that happens here.

Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.

Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).


Gmail - Conversation View

Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.

You can turn this on or
off under the GEAR >
Settings > General >
Conversation View

Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.

So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.

Additionally, I can have signatures for ALL of my
different email addresses!


Gmail - Multiple Signatures


Gmail - Labs

I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*


Gmail - Labs
GMail Labs I Use:
 Authentication Icon  Refresh POP Accounts
 Canned Responses  Send and Archive
 Text Styling  Signature Tweaks
 Filter Import/Export  Smart Labels
 Previews (Maps, Docs,  Undo Send
Voice, Flickr, Yelp)  Unread Message Icon
 Mark As Read
 Nested Labels Just to name a few … explore
 Preview Pane labs!!!


Why Gmail?
Find it: mail.google.com
Gmail can function as your all-in-one email
inbox. Import your different email accounts &
respond out from each individual address.

 Labels – the new web’s version of a folder
 Filters – make sorting your inbox easy
 Conversation View – ahhh togetherness
 Multiple Signatures – for multiple accts
 LABS – fun and handy


voice.google.com

GOOGLE VOICE


Google Voice
Reasons to Try Google Voice:

1. A text/email trail of all of your voicemails
2. Listen in on voicemails & pick up after screening
3. Personalized greetings for 1 contact or a group
4. Voicemail transcription let’s you read voicemails
5. FREE :)


Google Voice
Manage 1 Phone Line Manage Several
You’re a new Realtor®, you You have been in the business
don’t have a landline at home for years, you have an office
and you spend much of your line, a home office line, your
day on the road … giving out home phone, cell phone and
your cell phone to clients & your car even has it’s own line.
other agents feels invasive since Too many voicemails to
it’s the same number your manage and you want
friends & family call you on too. simplicity!
- Use your GV# to receive calls - Forward your lines to 1 GV #
and call out - Create custom recordings
- Use groups to manage - Screen calls
- Read your voicemail

Google Voice


Google Voice

Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.

Google Voice

Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!


Google Voice
Google Voice is a great voicemail option for the
professional who is always on the go … grab your
Google Voice # today and get started!

Find it: voice.google.com

1. A text/email trail of all of your voicemails
 Listen in on voicemails & pick up after screening
 Personalized greetings for 1 contact or a group
 Voicemail transcription let’s you read voicemails


drive.google.com

GOOGLE DRIVE


Google Drive
Reasons to consider Google Drive:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- Drive folder right on your desktop
Google Drive just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud

share marketing plans
less printing/more sharing
with sellers

Google Docs Drive
Stop paying for Microsoft Office – you don’t need it!


Google Drive Basics
Your Docs
“collections” have
now become
your Drive “files”
(yey!)

Click on My Drive
to see all of your
folders.

Click on
To create a NEW
folder on your
Drive

Google Drive – Shared w/Me
Click on “Shared with me” to access files that others have shared
with you. You will get an email with a link anytime someone
shares a drive file or folder with you.


Google Drive - Menu
Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>

Let’s create a
new document


Google Drive – Sharing Out
Click on Create, click on Document
Click on Share in your document to collaborate
LIVE! Just add the person by email address and
click Done.


Google Drive – Live Collaboration

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document
itself OR you can chat off to the side.

Google Drive – Everywhere
Google Docs, now Drive has always
been cloud storage, but Google has
made the save and upload process
much faster by allowing you to
Download Google Drive – which puts a
folder on your desktop and will sync
whatever you tell it to during initial set-
up. Also, throw new items into Google
Drive to make them available in the
cloud. Grab the Drive app for your
phone to snap & upload!


Google Drive - Templates
Love the Microsoft
template gallery?
Google has one too.

Click on Create
Click From Template


Google Drive


Google Drive
Stop paying for Microsoft Office. You really don’t need
it. Impress your consumers with your cloud
productivity and save time, printing costs and hassle
with Google Drive.

Find it: drive.google.com

 Share docs/folders in real-time
 Live collaboration within shared docs
 Edit between MS Office seamlessly
 Google templates/themes
 Drive folder right on your desktop

plus.google.com

GOOGLE+


Why Google+ ?
You may be thinking … “not another social
network”! But you might want to reconsider
after we talk about Google +1’s and Search Plus
Your World – both of which factor into your
search engine optimization and make for great
Google juice.

Google+ personal profiles and pages are worth
your real estate time!


Google+ Statistics
Official (open) launch: September 2011
250 million users (June 2012)
*projected 400 m by end of 2012
Active users spend ~ 12 minutes/day
Draws a younger audience than FB
Top employers – Google, Apple, Microsoft in top 5

Happy Birthday Stats: http://google-plus.com/7117/google-now-
250-million-users-strong-june-2012/

Over 40% of marketers report that Google+ is "useful to
critical" for their business. (HubSpot 2012 State of
Inbound Marketing Report)

profiles.google.com/stefanieaingehahn


Google+ Main Menu (Left)
Home = Your newsfeed from all circles

You

Circles = Friend lists (Biz, Family, Friends)

Pages = Business Pages

Photos = Yours + Others

More = games, extras

Google+ Homepage


Google+ Getting Around

Click View As … to see what and how you are sharing
with others and publicly
Click Edit Profile to change your information listed here
Use the page navigation (red box) to see more …

Your Google+ Profile > Posts
Users can +1, share
or start a hangout
about your post.

+1’s are the “like”

Sharing will post on
their page.


Your Google+ Profile > About


Your Google+ Profile > Photos

If you are a Google Picasa user,
you can upload to Google+
photo albums easily. You can
bring your photo albums from
Facebook over too > try the
Chrome extension “Move Your
Photos” for large moves.

Your Google+ Profile > +1’s


Google+ Newsfeed
At first
glance, the
layout appears
Facebook-esque
with a few
terminology
changes.

Click More to
see ALL of your
circles.

Google+ Circles

Google+ believe that “Circles” are the better way to
manage who you connect and share with online.

How to Post
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share text, links,
location, photos
and video and
then select who
should see it.


Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.


Google+ Hangouts
You can hangout with
9 other people at one
time.

Nice FREE meeting
alternative :)

Share videos, docs,
notes and more!


Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by
default, your circles
will appear here.
Click Hang out to
start!

Google+ Hangouts

Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!

Why Google+ ?
I know, another social networking profile.
Another business page. But this is Google – and
Google is still the most trafficked search engine.
Consider starting a Google+ profile and/or page
and begin engaging this new audience.

Take advantage of Google +1’s and SPYW to
leverage your presence on the web.

Find it: plus.google.com


www.google.com/+1/button
GOOGLE +1’S


Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.


Google +1’s – Part of Profile


Google +1 Button on Site


Google +1 Button on Blog
You will find
the Google +1
button on
websites,
blogs, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.

Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.

We trust content that is endorsed by our
connections (whether we should or not) – similar
to how we trust peer reviews more than
advertisements. Google +1’s are an endorsement
of your content.

Find it: www.google.com/+1/button

www.google.com

SEARCH PLUS YOUR WORLD


Search plus Your World
Social Search is HERE. Google’s SPYW just
serves social search to you on a lovely little
plate – right at the top of your results. Why
is SPYW so important?

We trust our connections – if I see that Chris
Smith has written about something I am
Googling, I am way more likely to click on his
link in my personal results than wade through
the rest of my results.

You do a Google
search as you
normally would,
but now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!


The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.


Google SPYW & SEO
Google SPYW is known as social search. Social
search works because we believe our friends.

We trust product reviews from our peers more
than from an advertisement.

Social search has already changed the way we
search whether you realize it or not.


Just another reason to check out
Google+, start using the Google +1 button
and take advantage of the social search.

Find it: www.google.com (when you are a
Google+ user)


google.com/dashboard

GOOGLE DASHBOARD


Google Dashboard
What you find in your Google Dashboard might
amaze you or scare you – but YOU SHOULD
know what you are putting out into the world.

You can control what you share on the web, but
you have to be smart about it. Use the
dashboard to tighten up and feel comfortable
with your online data.


Check Your Google Dashboard


www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

A Closer Look

Let’s look at Gmail … focus on the contents in the
blue box. Manage your chat history, HTTPS
(secure browsing) or ALL Gmail settings. See the
new privacy policy or get help!

Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

Google Dashboard
Find it: google.com/dashboard

Be aware of what you share so you can feel
confident using around these programs on your
pc’s and smartphones. When in doubt, don’t
post it. Use the Mother Rule (or the Spouse
Rule, Kid Rule, etc.) when
posting/sharing/forwarding/uploading …


Thank You!
For slides and video from
today’s class, go to:

www.stefaniehahn.net/
google-tastic
Stefanie A. Hahn
stefanie@stefaniehahn.com


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