Google-tastic - CB Synergy Meeting

Be -tastic
Real Estate + Google

© Stefanie A. Hahn | www.StefanieHahn.net | May 2012

Google + Real Estate =
Why use Google tools in your real estate business?

1. FREE
2. Ease of use
3. Compatibility across platforms
4. Streamline your work

Every tool we discuss today is FREE.


Find the Goods

One little word >>> more!
Click the drop-down …


More > Even More

Then, click on even more >>>

What We Will Cover Today

Drive
Google +
+1’s
Search + Your World
Google on your iPad
Dashboard


For Info (Slides & Video) on:
Gmail
Talk
Calendar
Voice
Picasa
Reader & Books
Mobilizer & goo.gl

www.StefanieHahn.net/google-tastic

drive.google.com

GOOGLE DRIVE


Google Docs Drive
Stop paying for Microsoft Office – you don’t need it!


Google Drive
Reasons to consider Google Drive:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- Drive folder right on your desktop
Google Drive just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud

share marketing plans
less printing/more sharing
with sellers

Google Drive
Your Docs
“collections” have
now become
your Drive “files”
(yey!)

Click on My Drive
to see all of your
folders.

Click on
To create a NEW
folder on your
Drive

Google Drive
Click on “Shared with me” to access files that others have shared
with you. You will get an email with a link anytime someone
shares a drive file or folder with you.


Google Drive
Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>

Let’s create a
new document


Google Drive
Click on Create, click on Document
Click on Share in your document to collaborate
LIVE! Just add the person by email address and
click Done.


Google Drive

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document itself OR
you can chat off to the side.

google.com/YOU

GOOGLE+


Google+ Statistics
Official launch: September 2011
170 million users
*projected 400 m by end of 2012
Male dominated ~ 70%
Draws a younger audience than FB
Top employers – Google, Apple, Microsoft in top 5

Over 40% of marketers report that Google+ is "useful to
critical" for their business. (HubSpot 2012 State of
Inbound Marketing Report)


Profiles & Google+
Your Google Profile is used to identify you across the web
on the various Google tools that you use everyday. With
the launch of Google+, your profile has become the first
step in getting started with this social networking tool.
You may be thinking … “not
another social network”! But
you might want to reconsider
after we talk about Google
+1’s and Search Plus Your
World – both of which factor
into your search engine
optimization and make for
great Google juice.

profiles.google.com/stefanieaingehahn


Google+ Main Menu (Left)
Home = Your newsfeed from all circles

You

Circles = Friend lists (Biz, Family, Friends)

Pages = Business Pages

Photos = Yours + Others

More = games, extras

Google+ Getting Around

Click View As … to see what and how you are sharing
with others and publicly
Click Edit Profile to change your information listed here
Use the page navigation (red box) to see more …

Your Google+ Profile > Posts
Users can +1, share
or start a hangout
about your post.

+1’s are the “like”

Sharing will post on
their page.


Your Google+ Profile > About


Your Google+ Profile > Photos


Your Google+ Profile > +1’s


Google+ Newsfeed
At first glance,
the layout
appears
Facebook-esque
with a few
terminology
changes.

Click More to
see ALL of your
circles.

Google+ Circles – Build Your Network

Google+ believe that “Circles” are the better way to
manage who you connect and share with online.

How to Post
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share text, links,
location, photos
and video and
then select who
should see it.


Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.


Google+ Hangouts
You can hangout with
9 other people at one
time.

Nice FREE meeting
alternative :)

Share videos, docs,
notes and more!


Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by default,
your circles will
appear here. Click
Hang out to start!


Google+ Hangouts

Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!

Google+ Hangouts


Ranking Content

GOOGLE +1’S


Google +1


Google +1

Websites using the +1 button generate 3.5x the
Google+ visits than sites without the button. (via
HubSpot)


Google +1’s and SEO
A good page rank on Google helps real estate agents get found.

Google+1’s indirectly effect your page rank. Basically,
the more +1’s a link has, the more likely that link is to
show up in others Google results when searching.

Because +1’s are a validation of a link, the more +1’s a
link has, the more likely it is to be clicked-thru and
shared.

Don’t ignore your keywords, link building and URL
structures, but definitely take +1’s into consideration.


Google +1’s (part of my Google+ Profile)


Google +1’s


Google +1’s
You will find the
Google +1
button on
websites, blogs,
blog posts,
Google search
results and
more. If you
manage your
own site or blog,
you can add it
easily.

Social Search is HERE.

SEARCH PLUS YOUR WORLD


Google - Search, plus Your World
You do a Google
search as you
normally would,
but now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!


Google Search plus Your World

The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.


When I click
to see my
personal
results – I see
links from
people I
know and
follow on
Google+ >>>


Google SPYW & SEO
Google SPYW is known as social search. Social search
works because we believe our friends.

We trust product reviews from our peers more than
from an advertisement.

Social media travels faster than the news these days.

Social search has already changed the way we search
whether you realize it or not.


Mobile is KING.

GOOGLE MOBILE


Get Your Google To Go …

On your phone, open a browser window and type:
m.google.com
Yes, even if you have an iPhone.

iPad Users
Grab the free Google app from the
App Store to have all of your Google
favorites at your fingertips …


Mobile Users
Sign in for
personal results –
get your history,
applications, voice
search and Google
Goggles!


Google Goggles


Control Your Data

GOOGLE DASHBOARD


www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

A Closer Look

Let’s look at Gmail … focus on the contents in the blue
box. Manage your chat history, HTTPS (secure
browsing) or ALL Gmail settings. See the new privacy
policy or get help!


Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

Let’s See that List Again …

Drive
Google +
+1’s
Search + Your World
Google on your iPad
Dashboard


Thank You!
Thank you so very much for
spending some time with me
today. For slides and video
from today’s session, go to:

www.stefaniehahn.net/google-
tastic
Stefanie Hahn
stefanie@stefaniehahn.com


Google-tastic - CB Synergy Meeting

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