Weitere ähnliche Inhalte Ähnlich wie Facebook Marketing Strategies for REALTORS (20) Mehr von Stefanie Ainge Hahn (20) Kürzlich hochgeladen (20) Facebook Marketing Strategies for REALTORS2. A FEW STATS …
As of December 31, 2011:
845 million monthly active users
Approximately 80% of monthly active users are
outside the U.S. & Canada
483 million daily active users on average
More than 425 million monthly active users who
used Facebook mobile products
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
3. GETTING INTO THEIR
NEWSFEED
Your goal as a
marketer –
be HERE
front and
center in their
newsfeed.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
4. UNDERSTANDING EDGERANK
Facebook’s pesky newsfeed algorithm.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
5. FACEBOOK EDGERANK
Facebook Edgerank is the
algorithm that determines
which Facebook users see
your post.
Understand that most
Facebook users will stay
within their newsfeed. Your
newsfeed consists of the
people & pages you interact
with the most.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
6. FACEBOOK EDGERANK
Each Facebook post is weighted for …
1. Your interactions with the person posting (or
page) – you will reach those that have
interacted with you (or your page) in the past
more easily.
2. The interaction the post has received - posts
with more likes and comments will show up in
more newsfeeds and for a longer period of time.
3. Time decay – each post eventually loses steam,
but the time decay is different for each post
depending on interaction.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
7. FACEBOOK EDGERANK
Videos and photos
carry more weight
and are likely to get
more interaction than
a standard text post.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
8. FACEBOOK PAGE OR PROFILE?
Think about how many people and pages
you actually interact with versus your
number of Facebook friends.
The average Facebook user has 245 friends
per a Pew Internet study from 2/3/2012
and likes more than 80 pages.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
9. FACEBOOK PAGE OR PROFILE?
Most Facebook Pages only reach 3 to 7.5%
of their likers according to allfacebook.com
According to Facebook's S-1 filing, there
were more than 37 million pages with 10
or more Likes as of Dec. 31, 2011.
The average Facebook user likes 4 – 6 pages
per month.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
10. FACEBOOK PAGE OR PROFILE?
If you decide to go ALL profile ALL the time …
here are a few tips:
1. Create friend lists
2. Lock down your information
3. Change privacy on photo albums
4. Open up anything you are willing to share
5. Post your personal stuff to your friend and
family lists and post everything else public.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
11. FACEBOOK PAGE OR PROFILE?
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
12. HOW DO YOU REACH YOUR AUDIENCE?
Objective: You need to get into their newsfeed.
Post thoughtfully (& use video/photo)
Post at the right times
Ask for the interaction
Always respond
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
14. POST THOUGHTFULLY
I know you feel the pressure to post your listings –
I get it, but remember, there is a better way …
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
16. POST THOUGHTFULLY
Post Publicly. Don’t say listing. Ask a question. Pick a
photo that is not the front of the house. Be engaging.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
17. POST THOUGHTFULLY
What other thoughtful business posts make sense?
- Market data
- Real Estate information
- Neighborhood and community news
Your posts should be engaging and drive traffic to
your website. Interaction is critical.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
18. POST THOUGHTFULLY
Share a link with market data and encourage them to click
for more information.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
20. POST THOUGHTFULLY
Information about the how the buying/selling
processes work, financing, inspections, short sale
and foreclosure and much more are ALL great
topics to share.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
21. Drive them home … POST THOUGHTFULLY
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
22. POST THOUGHTFULLY
Don’t be afraid to
post news and
information from
organizations in
your community to
build interactions.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
24. POST AT THE RIGHT TIMES
To achieve the most interaction with your
posts – which is critical to appearing in
newsfeeds, post at the right times.
Try posting around noon or 7pm EST
Only post once per day (especially on
those business pages)
Always post on Saturday
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
26. ASK FOR THE INTERACTION
Whenever you post, ask the reader for
interaction.
What do you think?
Do you agree?
How do you feel about that … ?
Click “like” if you agree!
There are tons of ways to ASK for
interaction.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
28. ALWAYS RESPOND
If we are asking for the interaction, we
MUST give that courtesy back to anyone
who interacts with our post.
Always respond to comments.
You can even thank them for “liking”
your post.
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
29. YOUR INTERACTION MATTERS
It’s important for YOU to interact OUTSIDE
of your newsfeed on Facebook as well. Get
out of your newsfeed and …
- Say hello & happy birthday
- Like others posts
- Comment on others posts
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
30. CREATE RELATIONSHIPS
Remember that your online
networking and
communication with others
should be the same as your
offline networking and
communication – show you
care, show you have the
expertise and be connected, so
when the time comes there is
no question about who their
Realtor will be …
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
31. LET’S REVIEW …
Objective: You need to get into their newsfeed.
Post thoughtfully (& use video/photo)
Post at the right times
Ask for the interaction
Always respond
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012
32. THANK YOU
Thanks so much for
hanging out with us
tonight! Questions?
Just ask …
Stefanie A. Hahn
stefanie@stefaniehahn.com
www.StefanieHahn.com
© Stefanie A. Hahn | www.StefanieHahn.com | February 2012