Be Google-tastic (LVAR CE)

Stefanie A. Hahn
www.stefaniehahn.net/google-tastic

Be -tastic

© Stefanie Hahn | www.StefanieHahn.net | May 2012

Be Google-tastic Goals
My goal with this CE course is to show you how
you can use many of the free tools from Google
in your real estate business every day.

Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I would like
to show you the possibilities.


Google has a TON to offer you …
FOR FREE!

One little word >>> more!
Click the drop-down …


More > Even More

Then, click on even more >>>

What We Will Cover Today …
Google Alerts
Gmail
Google Calendar
Google Reader
Google Voice
Google Drive
Picasa
Google+
Google +1’s
Search Plus Your World
Goo.gl
Mobilizer
Google Mobile
Google Dashboard


Look for the Gear!

To access the settings now in almost any Google
service, locate and click on the GEAR – usually to
the top-right of your browser screen!


alerts.google.com

GOOGLE ALERTS


Why Google Alerts?
Google Alerts will alert you whenever your
search term is posted on the internet.


Google Alerts
When was the last time you googled yourself?
Googling yourself is an important step in
managing your online reputation these days.


Google Alerts
Find out whenever
your search term is
posted on the web
– an awesome way
to manage your
online presence.

google.com/alerts


Google Alerts
Get a preview of your results as you set the alert!


Google Alerts

This is an example of the email from Google
with your alert information. I can see where
my name came up and click the link to view
the post.

Google Alerts

Google Alerts allow you to monitor the web for
the content that you care about …


Google Alerts
Google Alerts will alert you whenever your
search term is posted on the internet. Useful for
managing your online presence.
Find it: alerts.google.com

Search term ideas:
 Your name
 Your name misspelled
 Your brand, company, competitors
 Listing address(es)
 Niches (green building, 55+, etc.)

mail.google.com

GMAIL


Why Gmail?
Why I heart Gmail:

Labels – the new web’s version of a folder
Filters – make sorting your inbox easy
Conversation View – ahhh togetherness
Multiple Signatures – for multiple accts
Contacts – manage with ease
LABS – super cool and handy


Gmail - Labels

Labels are just the first step to creating Inbox
Zen with Gmail. Try filters, stars, priority inbox,
the bulk folder and archiving too!

Gmail – Labels
Labels are the new web’s
version of a folder. Not
every email fits perfectly
into one folder. Now, you
can label emails to fit how
you work.

Additionally, you can set up
filters to automatically
label your email.


Gmail - Labels

Create, nest and color your
labels!

Gmail - Labels

Make Gmail your online Outlook! An
email might not fit perfectly into one
folder. Label it with as many Google
labels as you need! Emails can be
filtered to have a label automatically
applied. Use the flags for importance.

Gmail - Filters
Creating email filters is a
great way to manage
your inbox. Click on the
gear > Settings > Filters
and Create a new filter!

Notice the smart filters
that are automatically
set up with my
SmartLabels.


Gmail - Filters
You can filter by:
o From (any emails from this
person or alias)
o To (great for people with
multiple accounts – s.hahn gets
a CBH label, yahoo another)
o Subject
o Has the words (YPN, addresses)
o Doesn’t have (yep)

Click Search (to see what you get)

Click Create filter with this search


Gmail - Filters
Once you decide WHAT to filter,
you have to tell Gmail what to do
with it – that happens here.

Select the options you want – I use
“Apply the label” often. You can
create the label on the fly too
(here) in case you didn’t think of
that in advance.

Click Create filter AND decide if
you want to apply the filter to any
other messages that fit the criteria
(old messages).


Gmail - Conversation View

Conversation View
keeps an email string
together – even when
others are added or
taken off of the string.

You can turn this on or
off under the GEAR >
Settings > General >
Conversation View

Gmail - Multiple Signatures
I have 5 different accounts that forward into my Gmail
inbox. I respond out as if I were answering from each
different account.

So if you sent me an email at
stefanie@stefaniehahn.com – my return email to you
would have that same address, even though I am
answering you from within my Gmail inbox.

Additionally, I can have signatures for ALL of my
different email addresses!


My thoughts on photos in your email signature …

Consider that many people are reading your email on
their mobile device.

Be aware that many email services (Gmail included)
block photos in your email by default – the user can
allow photos in a setting change.

Formatting is a challenge – every service, every device,
every user might see your email differently than you
intended (sizes, position, etc.)

Gmail - Contacts

Gmail is NOT a contact
management system. However,
they have some great tools for
working with your contacts!
Take the time to set up Groups –
they come in handy across other
Google tools that you use.

Gmail - Contacts

To create a group …
Click on Contacts and then New Group in the left nav
OR …
Click the little man with a +
Type in a group name
Click Add

Gmail - Contacts

To view a group, click on My Contacts
and then the group name. From
here, you can add to the group! Click
More for additional options …

Gmail - Contacts
When I pull up a contact
record, I can see the
groups that I have that
person in, some basic
info – including custom
fields if I want them and
recent conversations.
Photos will only come
up for contacts if you or
the contact adds the
pic.


Gmail - Contacts
When you click Add, you see
this menu, filled with tons of
additional fields that you can
add to a contact record as you
need them!

Plus create your own custom
field.


Gmail - Labs

I heart GMail labs. Tons of fun and helpful tweaks
to help you achieve Inbox Zen. Go to the gear >
click Settings > Labs*


Gmail - Labs
GMail Labs I Use:
 Authentication Icon  Refresh POP Accounts
 Canned Responses  Send and Archive
 Text Styling  Signature Tweaks
 Filter Import/Export  Smart Labels
 Previews (Maps, Docs,  Undo Send
Voice, Flickr, Yelp)  Unread Message Icon
 Insert Images
 Mark As Read Just to name a few … explore
 Nested Labels labs!!!
 Preview Pane


Why Gmail?
Find it: mail.google.com
Gmail can function as your all-in-one email
inbox. Import your different email accounts &
respond out from each individual address.

 Labels – the new web’s version of a folder
 Filters – make sorting your inbox easy
 Conversation View – ahhh togetherness
 Multiple Signatures – for multiple accts
 Contacts – manage with ease
 LABS – fun and handy

calendar.google.com

GOOGLE CALENDAR


Google Calendar
So handy, you will wonder how you ever
lived without it.

1. Share your schedule
2. Access everywhere
3. Handy reminders in many formats
4. Send invites & track RSVP's
5. Sync with desktop apps
6. Offline component
7. Create to-do lists that tie in

Google Calendar

Load your own calendar up with events and tasks, add a another
calendar for your significant other, kids, office, groups, whatever!
Layer the calendars for the whole picture or just view certain ones.
Add a task with to-do items, color-code everything & share away!

Google Calendar

The GENERAL tab has basic layout and feel settings.
The CALENDARS tab will allow you to add calendars (to your
account) and hook up with public and friend calendars.
Use the MOBILE tab to set-up text alert # and mobile settings.
Check out the LABS tab for fun and helpful calendar extras.


Google Calendar

Create New – click to add a new calendar item
See Month – view month, skip back or ahead
Your Calendars – click to turn calendars on/off
Other Calendars – view shared & public too

1 Google Calendar – Create New
Click on CALENDARS to manage
your calendars, click Create New
Calendar to create another
calendar on your account.
2
Create calendars for your work,
family and groups off one Gmail
account.


Google Calendar - Sharing
Sharing calendars is easy peasy! Click Sharing on a specific calendar and
then add the person you want to share with by email address. Decide on
Permission Settings and click Add Person (you can always remove
someone). Click Save!
1

2 3


Calendar – Reminders & Invites
You can set up multiple reminders for
one event via email, SMS or pop-up
for minutes, hours, days and weeks.

Add Guests to events by typing in their
email address and clicking Add. Guests
will appear in a list below the Add box.
You can email guests, suggest times and
set permissions for guests here.


Google Calendar

If you are showing your Task List (listed under
calendars) – the Task List appears on the right-side
of your calendar.


Google Calendar
Tasks
When you check items off they are also
checked off on your calendar.


Google Calendar
Clicking on Actions will give you a little
menu that pops up with all sorts of items.

Click + to add a task
Click to delete
Click on to switch
between your task lists


Google Calendar
Google Calendar is a great way for a busy real estate
agent to manage work and everything else going on ...
Find it: calendar.google.com

Layer multiple calendars (color-coded)
Get your daily agenda via email every morning
Get event reminders via text
Easily invite/add people to events
Allow others to schedule meetings with you
Get stuff done (with to-do lists)


reader.google.com

GOOGLE READER


Google Reader
Real estate changes daily – we need to stay on
top of our markets, the financials and
technology.

Google Reader can help aggregate all of your
favorite blogs into one “inbox” of sorts – with
all of the latest from your favs.


Google Reader
Look for the orange box
with the waves on your
favorite sites and click Posts!

Select +Google as
your reader (just
one click) and it’s
that simple to add
to your Reader
feed!

Google Reader

Once you have your feeds set up, try Google Reader on your phone
or iPad – it’s perfect catch-up reading when you have a few
unexpected minutes in your day.

Sites in my Google Reader
 My sites … my company and brand blogs
 Tech Savvy Agent
 Agent Genius
 Inman Next
 PAR Just Listed
 YPN Lounge
 REALTORS Property Resource


Google Reader
Now more than ever, news moves fast and as
Realtors® we need to be knowledgeable on all
facets of our business. Use Google Reader to
help you manage all of the news and
information you need to consume on a daily
basis.

Find it: reader.google.com


voice.google.com

GOOGLE VOICE


Google Voice
Reasons to Try Google Voice:

1. Number porting (change carriers, same number)
2. Listen in on voicemails & pick up after screening
3. Personalized greetings for 1 contact or a group
4. Voicemail transcription let’s you read voicemails
5. FREE :)


Google Voice
Before getting started
with Google Voice,
you can do a bit of
research. If you are a
Sprint customer –
your phone may
already have Google
Voice installed.

http://bit.ly/gvaccts


Google Voice Basics


Google Voice
Manage 1 Phone Line Manage Several
You’re a new Realtor®, you You have been in the business
don’t have a landline at home for years, you have an office
and you spend much of your line, a home office line, your
day on the road … giving out home phone, cell phone and
your cell phone to clients & your car even has it’s own line.
other agents feels invasive since Too many voicemails to
it’s the same number your manage and you want
friends & family call you on too. simplicity!
- Use your GV# to receive calls - Forward your lines to 1 GV #
and call out - Create custom recordings
- Use groups to manage - Screen calls
- Read your voicemail

Google Voice

Sign up, pick a phone number, set
up your voicemail (s) and you are
ready to go!
- Use one number for everyone
- Get your voicemail online, or
by email or text message
- Yes, you can still listen to VM’s


Google Voice


Google Voice

Click on the GEAR to
access your Google Voice
settings – the 1st step is
picking a Google #.

Google Voice

Initial Google Voice set-up happens
here, but you can manage it mostly
from your phone app going forward.

Google Voice

Of course, you can still listen to a
message, but you can also read it
(via email or text). Call or Text back
and more > click the drop-down
arrow to see all of your options!


Google Voice
Google Voice is a great voicemail option for the
professional who is always on the go … grab your
Google Voice # today and get started!

Find it: voice.google.com

 Number porting (change carriers, same number)
 Listen in on voicemails & pick up after screening
 Personalized greetings for 1 contact or a group
 Voicemail transcription let’s you read voicemails


drive.google.com

GOOGLE DRIVE


Google Drive
Reasons to consider Google Drive:

- Share docs/folders in real-time
- Live collaboration within shared docs
- Edit between MS Office seamlessly
- Google templates/themes
- Drive folder right on your desktop
Google Drive just works with real estate …
store essential forms keep your listing
track leads presentation in the cloud

share marketing plans
less printing/more sharing
with sellers

Google Docs


Google Docs Drive
Stop paying for Microsoft Office – you don’t need it!


Google Drive Basics
Your Docs
“collections” have
now become
your Drive “files”
(yey!)

Click on My Drive
to see all of your
folders.

Click on
To create a NEW
folder on your
Drive

Google Drive – Shared w/Me
Click on “Shared with me” to access files that others have shared
with you. You will get an email with a link anytime someone
shares a drive file or folder with you.


Google Drive - Menu
Create Menu
<<<<<<<<<<<

Upload Menu
>>>>>>>>>>>>

Let’s create a
new document


Google Drive – Sharing Out
Click on Create, click on Document
Click on Share in your document to collaborate
LIVE! Just add the person by email address and
click Done.


Google Drive – Live Collaboration

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document
itself OR you can chat off to the side.

Google Drive – Everywhere
Google Docs, now Drive has always
been cloud storage, but Google has
made the save and upload process
much faster by allowing you to
Download Google Drive – which puts a
folder on your desktop and will sync
whatever you tell it to during initial set-
up. Also, throw new items into Google
Drive to make them available in the
cloud.


Google Drive - Templates
Love the Microsoft
template gallery?
Google has one too.

Click on Create
Click From Template


Google Drive


Google Drive
Stop paying for Microsoft Office. You really don’t need
it. Impress your consumers with your cloud
productivity and save time, printing costs and hassle
with Google Drive.

Find it: drive.google.com

 Share docs/folders in real-time
 Live collaboration within shared docs
 Edit between MS Office seamlessly
 Google templates/themes
 Drive folder right on your desktop

picasa.google.com

PICASA


Picasa
Picasa is free and easy to use photo editing and
storage. Import your photos from your camera
card, edit in Picasa and upload to Google+. You
can create virtual tours AND share Google+
albums with a link.


Picasa


Picasa - Editing
The Picasa software has
some decent photo editing
tools, tuning and effects.
Plus Geo-Tag, create
Collages, and upload to
Google+ from here. Try the
I’m Feeling Lucky button for
fast editing.


Picasa - Folders
I don’t love the way Picasa grabs
every photo automatically here
– even the ones that I think I’ve
deleted. However, it has come
in handy when I need to find
something that I’ve deleted
everywhere else.


Picasa – Web Albums

Once you’ve edited your photo …
You can tag, share, email, print or
export to another program.


Picasa –Virtual Tours
You can use a Picasa album to create a virtual tour complete with
transitions, captions and music with just a few clicks! In Picasa,
each folder will have these controls [in blue box].


Picasa – Virtual Tours

Import your listing photos
into Picasa (it’s easier if all of
the photos are in one folder)

In your Picasa Library
Click on the folder
Click on Create Movie

Load an audio track (watch your
copyrights!!!)
A few places you can find royalty free
music clips:
www.royaltyfreemusic.com
www.opuzz.com
http://www.flyinghands.com

Select your Transition Style
Select Slide Duration on the slider
Select Overlap
Use drop-down to select Dimensions

Click on the Slide tab (top) …


Select Font, Size and Style …
Select a text and background colors
Use the drop-down to grab a template
Type in your intro
Click Create Movie


Watch your video
Edit as needed
Upload and Export!

The export function
allows you to save
the video file so you
can share it and
upload it places
other than YouTube.


Picasa
Find it: picasa.google.com

Use Picasa for:
 Photo editing
 Photo storage/folders
 Web Albums
 Easy Virtual Tours


plus.google.com

GOOGLE+


Why Google+ ?
You may be thinking … “not another social
network”! But you might want to reconsider
after we talk about Google +1’s and Search Plus
Your World – both of which factor into your
search engine optimization and make for great
Google juice.

Google+ personal profiles and pages are worth
your real estate time!


Google+ Statistics
Official launch: September 2011
170 million users
*projected 400 m by end of 2012
Male dominated ~ 63%
Draws a younger audience than FB
Top employers – Google, Apple, Microsoft in top 5

Over 40% of marketers report that Google+ is "useful to
critical" for their business. (HubSpot 2012 State of
Inbound Marketing Report)


profiles.google.com/stefanieaingehahn


Google+ Main Menu (Left)
Home = Your newsfeed from all circles

You

Circles = Friend lists (Biz, Family, Friends)

Pages = Business Pages

Photos = Yours + Others

More = games, extras

Google+ Homepage


Google+ Getting Around

Click View As … to see what and how you are sharing
with others and publicly
Click Edit Profile to change your information listed here
Use the page navigation (red box) to see more …

Your Google+ Profile > Posts
Users can +1, share
or start a hangout
about your post.

+1’s are the “like”

Sharing will post on
their page.


Your Google+ Profile > About


Your Google+ Profile > Photos


Your Google+ Profile > +1’s


Google+ Newsfeed
At first glance,
the layout
appears
Facebook-esque
with a few
terminology
changes.

Click More to
see ALL of your
circles.

Google+ Circles

Google+ believe that “Circles” are the better way to
manage who you connect and share with online.

How to Post
Sharing updates
on Google+ can
be targeted to
specific circles or
shared publicly.

Share text, links,
location, photos
and video and
then select who
should see it.


Google+ Hangouts
One of the
coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.


Google+ Hangouts
You can hangout with
9 other people at one
time.

Nice FREE meeting
alternative :)

Share videos, docs,
notes and more!


Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by default,
your circles will
appear here. Click
Hang out to start!


Google+ Hangouts

Once you are hanging out – you can invite more, chat via
IM, watch a YouTube video, record a video, mute mics
and more … check the Settings button for more!

Google+ Hangouts


Why Google+ ?
I know, another social networking profile.
Another business page. But this is Google – and
Google is still the most trafficked search engine.
Consider starting a Google+ profile and/or page
and begin engaging this new audience.

Take advantage of Google +1’s and SPYW to
leverage your presence on the web.

Find it: plus.google.com


www.google.com/+1/button
GOOGLE +1’S


Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.


Google +1’s

Websites using the +1 button generate 3.5x
the Google+ visits than sites without the
button and accounted for .22% of referral
traffic. (via HubSpot)

www.google.com/+1/button


Google +1’s – Part of Profile


Google +1 Button on Site


Google +1 Button on Blog
You will find
the Google +1
button on
websites,
blogs, blog
posts, Google
search results
and more. If
you manage
your own site
or blog, you
can add it
easily.

Google +1’s
Think of Google +1’s as social bookmarking. Your
thumbs up endorsement of something you find on
the web.

We trust content that is endorsed by our
connections (whether we should or not) – similar
to how we trust peer reviews more than
advertisements. Google +1’s are an endorsement
of your content.

Find it: www.google.com/+1/button

www.google.com

SEARCH PLUS YOUR WORLD


Search plus Your World
Social Search is HERE. Google’s SPYW just
serves social search to you on a lovely little
plate – right at the top of your results. Why
is SPYW so important?

We trust our connections – if I see that Chris
Smith has written about something I am
Googling, I am way more likely to click on his
link in my personal results than wade through
the rest of my results.

You do a Google
search as you
normally would,
but now, you get
results from your
circles on
Google+ … IF you
are a Google+
user!


The social
results will
appear at the
top of your
Google search
and can be
accessed with
one click.


Google SPYW & SEO
Google SPYW is known as social search. Social
search works because we believe our friends.

We trust product reviews from our peers more
than from an advertisement.

Social search has already changed the way we
search whether you realize it or not.


Just another reason to check out Google+,
start using the Google +1 button and take
advantage of the social search.

Find it: www.google.com (when you are a
Google+ user)


www.google.com/gwt/n

GOOGLE MOBILIZER


Google Mobilizer
If you don’t already
have a website with
responsive design or
some type of mobile
version of your
website, consider the
Google Mobilizer.


Google Mobilizer
http://www.google.com/gwt/n


Google Mobilizer
Do you use the internet on
your phone? Your consumers
are too!

Using QR codes in your
marketing?

Send them to a MOBILE-
friendly site!


Google Mobilizer

Use the new
mobilized link in your
address bar for your
QR codes and other
mobile marketing.


Google Mobilizer
Obviously, Google Mobilizer is not a long-term
solution, but it’s great in a pinch!

If you don’t already have a website with
responsive design or some type of mobile
version of your website, consider the Google
Mobilizer.

Find it: www.google.com/gwt/n


goo.gl

GOOGLE URL SHRTNR


goo.gl URL Shortener
Yes – Google can do that too. While not on
the official list of tools (neither is the
mobilizer) you can access it by typing > goo.gl
in your browser address bar.

Using goo.gl for your URL shortener will give
you the short URL, plus a QR code, basic click
counts and a bit of traffic information.


goo.gl URL Shortener

Type goo.gl in your browser address bar …
Type (or paste) in your long URL and click
Shorten


Goo.gl URL Shortener

Your shortened link will be on the right, already
highlighted for you to copy. Just below that, you will
any of the URL’s you have shortened with goo.gl (long
and short versions), creation date, # of clicks and
Details. Click Details for more Google goodness!

Goo.gl URL Shortener

Clicking on details will give you a QR code and a
few basic stats on your link – click counts, traffic
sources, referrers and basic visitor profiles too!

Why goo.gl ?
Using goo.gl for your URL shortener will give
you the short URL, plus a QR code, basic click
counts and a bit of traffic information.

Find it: goo.gl


m.google.com

GOOGLE MOBILE APPS


Get Your Google To Go …

On your phone, open a browser window and
type: m.google.com
Yes, even if you have an iPhone.

iPad Users
Grab the free Google app from the
App Store to have all of your
Google favorites at your fingertips
…


Mobile Users
Sign in for
personal results –
get your history,
applications, voice
search and Google
Goggles!


What are Google Goggles?


Google Goggles NOW


Google Goggles SOON


Maps for Mobile
What do you
get?

Navigation
3D Maps
Offline
Reliability
Place Pages
My Location
Compass Mode
Traffic
Street View

Maps for Mobile

Get turn-by-turn
navigation,
street name
announcements
and arrival
times!


Google Mobile
Many of us work across platforms. We have a
PC and/or laptop, an iPad and an iPhone or
Android. The mobile app from Google just
works so easily – get your data, email, calendar,
social and more right there on any device.

Find it: m.google.com


google.com/dashboard

GOOGLE DASHBOARD


Google Dashboard
What you find in your Google Dashboard might
amaze you or scare you – but YOU SHOULD
know what you are putting out into the world.

You can control what you share on the web, but
you have to be smart about it. Use the
dashboard to tighten up and feel comfortable
with your online data.


Check Your Google Dashboard


www.google.com/dashboard

I cannot stress enough that
YOU must know what you are
sharing online. You CAN
control your data – please
take the steps to do so …

A Closer Look

Let’s look at Gmail … focus on the contents in the
blue box. Manage your chat history, HTTPS
(secure browsing) or ALL Gmail settings. See the
new privacy policy or get help!

Get Control

When I click on Manage Chat Settings – I am taken there
with one click. Awesome. Make your changes. Save.

Google Dashboard
Find it: google.com/dashboard

Be aware of what you share so you can feel
confident using around these programs on your
pc’s and smartphones. When in doubt, don’t
post it. Use the Mother Rule (or the Spouse
Rule, Kid Rule, etc.) when
posting/sharing/forwarding/uploading …


Google’s NEW Privacy Policy
Effective March 1st, 2012 … is taking some heat. To see the policy,
go here: www.google.com/policies

The new web is about transparency and Google wants to share
their new all-inclusive policy …

Google’s NEW Privacy Policy

For more on staying safe online (including on Google), check out:
www.google.com/goodtoknow


WHEW!!! Let’s See that List Again!
Google Alerts
Gmail
Google Calendar
Google Reader
Google Voice
Google Drive
Picasa
Google+
Google +1’s
Search Plus Your World
Goo.gl
Mobilizer
Google Mobile
Google Dashboard


Be Google-tastic Goals
My goal with this CE course is to show you how
you can use many of the free tools from Google
in your real estate business every day.

Each tool has been selected because it can be
useful to you and your business. I don’t expect
you to jump in and use each one, but I would
like to show you the possibilities.


Thank You!
For slides and video from
today’s class, go to:

http://www.stefaniehahn.net/
google-tastic
Stefanie A. Hahn
stefanie@stefaniehahn.com


Be Google-tastic (LVAR CE)

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