Here is an analysis of three advertising campaigns for albums: Accelerate - REM, The Resistance - Muse and Infinity On High - Fall Out Boy.

1. Advertising Campaigns.

2. Infinity On High – Fall Out Boy

4. ‘Highly anticipated’ suggests The title of the album is in
popularity and hype for this big, bold letters to make it
album, making it appealing to stand out and, therefore,
the target audience. memorable.
Features the
name of an
established single
from the album,
Institution
making target
25
information.
audience want to Release date in bold so
purchase the target audience knows
album. when they can purchase it.

5. Features an
Features a image of the
picture of the band. They
album, so that were not as
the target established
audience know with this album
what to look out as they were
for when it now, and need
comes on sale. to get their
face out there.

6. Same colour scheme and setting of bedroom link the poster to the
album, making them recognisable as they are seen more often by the
target audience. This was the follow up to Fall Out Boy’s last big album,
From Under The Cork Tree, and so they needed to keep their faces and
image out there.

7. The Resistance – Muse.

9. Name of the band
is prominent in the
poster; an image of The band name
the band is not being in a larger
featured. Muse are font than the
well-established album name could
and so do not need suggest that the
to get their faces band know it
out there to sell doesn’t matter
records, their name what the album is
is enough. called, people will
The title of the album is in a smaller buy it because it’s
font; however, it still stands out, Muse.
making the target audience notice it
and remember the title.

10. The same artwork on both the poster and album cover link the two
together, so the target audience will recognise the album in the
shops and make them more likely to find it and buy it.

11. Accelerate – REM.

13. This image is black
The band is not
and white for this
featured in this
reason also; they do
poster; however,
not need to stand
this was REM’s
out with a bright,
14th album, and
colourful poster,
they’d been
because they know
around for nearly
fans will be looking
thirty years by this
out for them
point, so their
anyway.
name was
recognisable
It also suits the style
enough for fans
of their music;
and even people
they’re not exactly
who hadn’t heard
upbeat and
their music..
cheerful.

14. The font for the title of the album is in italics, The title is in large, bold
leaning forward, suggesting the title is font so it is the main focus
‘accelerating’ off the page of the poster.
Reviews for the album: the album The release date is printed to
before this one was slated critically, allow the target audience to
so reviews let the target audience know when they can buy the
know this album is better. album.

15. Same artwork used in both album
cover and poster, linking the two and
making them more memorable.