Get Passionate About SEOfor the Cleveland American Marketing Association October 1, 2012

1. Get Passionate About SEO
for the Cleveland American
Marketing Association
October 1, 2012
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

2. Let’s take a poll…
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Presentation available here: http://bit.ly/ama-seo

3. In the last week how many of you
used the Yellow Pages to look up
a business?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

4. In the last week how many of you
called a business from an ad in
the newspaper?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

5. In the last week how many of you
called a business from an ad you
saw in a magazine?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

6. In the last week how many of you
bought something because you
saw a commercial on TV?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

7. In the last week how many of you
bought something because of an
ad you heard on the radio?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

8. In the last week how many of you
researched a business or product
on Google?
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Presentation available here: http://bit.ly/ama-seo

9. IMTS SEO Findings

10. What is seo?
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Presentation available here: http://bit.ly/ama-seo

11. Tags and titles are so 2004.
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Presentation available here: http://bit.ly/ama-seo

12. But I will say this…
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Presentation available here: http://bit.ly/ama-seo

13. Google Suggested Search.
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Presentation available here: http://bit.ly/ama-seo

14. Wireframe your site.
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Presentation available here: http://bit.ly/ama-seo

15. Search Engine Optimization
Through CSU
October 10 & 17, 2012
8am-4pm
West Center
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

16. Tags / Titles and Wireframing are
not passionate.
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Presentation available here: http://bit.ly/ama-seo

17. So then what is SEO?
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Presentation available here: http://bit.ly/ama-seo

18. It’s social. It’s content.
It’s giving a damn about your
customers.
It’s about love.
It’s about giving your customers
what they want.
It’s about giving till it hurts.

19. That’s the only way you can
succeed with the search
engines today.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

20. Shitty content tied to shitty
links you bought from India no
longer works.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

21. SEO is about loving what you
do and who you do it for so
much that you will give these
people anything you possibly
can.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

22. What is a search engine?
It’s anything with a search bar.
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Presentation available here: http://bit.ly/ama-seo

23. Top 3 sites
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Presentation available here: http://bit.ly/ama-seo

24. YouTube Stats
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Presentation available here: http://bit.ly/ama-seo

25. Facebook Stats
•955 million monthly active users at
the end of June 2012.
552 million daily active users on
average in June 2012.
543 million monthly active users who
used Facebook mobile products in
June 2012.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

26. Google Stats
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Presentation available here: http://bit.ly/ama-seo

27. Where do we stand with SEO
today?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

28. Panda/Farmer — February
23, 2011
Affecting up to 12% of search results
Panda seemed to crack down on:
•thin content
•content farms
•sites with high ad-to-content ratios.
http://www.seomoz.org/google-algorithm-change
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

29. Penguin — April 24, 2012
Penguin adjusted a number
of spam factors, including
keyword stuffing, and
impacted an estimated
3.1% of English queries.
http://www.seomoz.org/google-algorithm-change
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

30. Panda 3.9.2 — September
18, 2012
Penguin 1.1 — May 25, 2012
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

31. SEO is now both easier and
harder.
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Presentation available here: http://bit.ly/ama-seo

32. Quality content is the only
game in town.
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Presentation available here: http://bit.ly/ama-seo

33. But the techniques for SEO
are pretty simple.
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Presentation available here: http://bit.ly/ama-seo

34. Find your key phrases.
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Presentation available here: http://bit.ly/ama-seo

35. Make a list of the key phrases.
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Presentation available here: http://bit.ly/ama-seo

36. Write content with those key
phrases.
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Presentation available here: http://bit.ly/ama-seo

37. One targeted key phrase per
page.
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Presentation available here: http://bit.ly/ama-seo

38. Put your key phrase in your title
and use it in your body copy.
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Presentation available here: http://bit.ly/ama-seo

39. Tada! You are now an SEO
expert.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

40. How do you do SEO
effectively?
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

41. You have to be interesting. You
have to be news worthy.
http://en.wikipedia.org/wiki/News_values
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

42. Sudden events
Negativity
Unexpectedness
Easy to understand
Actions of an individual
Referencing an elite person
Conflict
Competition
http://en.wikipedia.org/wiki/News_values
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

43. You have to connect with
people.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

44. Why?
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Presentation available here: http://bit.ly/ama-seo

45. Because people are only going to
link to things that matter to them.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

46. And links are how search
engines determine if you are
worth ranking for a particular
phrase.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

47. And we know this about
social:
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

48. Important profiles on Twitter matter and are monitored
by Google and Bing.
Facebook fan pages are monitored and analyzed by
Google and Bing.
The “firehose” of data at Twitter is monitored and
analyzed by Google and Bing.
Private information on Facebook profiles are not
indexed by Google.
Google states “we have no personal wall data from
Facebook.”
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo

49. Bing
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Presentation available here: http://bit.ly/ama-seo

50. Bing and Yelp
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Presentation available here: http://bit.ly/ama-seo

51. Google
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Presentation available here: http://bit.ly/ama-seo

52. Google Plus Local
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Presentation available here: http://bit.ly/ama-seo

53. So what is SEO?
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Presentation available here: http://bit.ly/ama-seo

54. It’s your culture.

55. It’s your values.

56. It’s your business.

57. It’s transparent
you.

58. SEO is a mindset.
It’s not a set of
techniques.
Sage on Twitter: http://twitter.com/sagerock #sagerock
Presentation available here: http://bit.ly/ama-seo