Presentation on the transformations in the academic market given by Ziyad Marar, Global Publishing Director, SAGE, at The Bookseller's Future Book Conference December 2012.

1. FutureBook Conference 2012
Transformations in the academic market
Ziyad Marar, Global Publishing Director, SAGE
@ZiyadMarar
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Singapore | Washington DC

2. Technology critical to success
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3. Learning environments and
engaging students with technology
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4. Expectations of digital are high
Improve Increase
learning faculty
outcomes productivity
Print Digital
Reduce
Save time
costs
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5. What does this mean for textbooks?
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6. SAGE’s response – Two case studies
● Case Study 1 – Bundling online products with
interactive eTextbooks
● Case Study 2 – Digitally enhancing a new edition –
Field: Discovering Statistics
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7. State Stats/College collaboration
+
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8. State Stats/College collaboration
● Pilot program to pair State Stats with three 2013 titles
● State Stats-specific exercises in interactive eBooks or
on companion sites
● Direct links into data sets, topic areas, and
visualizations
● Students purchasing new copies of books get
semester long access to State Stats
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9. Field Discovering Statics Using IBM
SPSS 4e
How the new edition
was developed to meet
changing student
needs
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10. Uses engaging examples and an
eclectic cast of characters
making the teaching of statistics
through the use of SPSS
compelling and accessible
to even the
most anxious of students.
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11. How did SAGE decide what to do to
support the new edition?
● Talked to lecturers and students
● Analysed our competitors
● Reviewed the book
● Conducted online surveys
● Utilised commissioned market research
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12. What is the new edition coming
with?
● A companion website
● SAGEMobileStudy
● WebAssign
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13. DSUS: Online features
● 300 pages of additional material
● 300 pages of answers
• Labcoat Leni tasks
• Smart Alex tasks
● PowerPoint Slides
● Glossary
● Data Files (now 132 of them)
● MCQs
• TestbankVLE Cartridges
• Psychology & other disciplines
• Self-assessment
● Webcasts
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14. Webcasts: μ-Tube
Oditi’s Lantern
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15. Webcasts
● What are webcasts?
• Videos on the web
• Currently 24 videos (about 13 hours)
● Content
• Full lectures (50 minutes)
• SPSS tutorials (various lengths)
• Concept explanations
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16. Which of the following types of device do
you own currently or intend to purchase
over the next 12 months?
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17. Los Angeles | London | New Delhi
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18. How will it be accessed?
Each chapter will include a
QR code which can be saved
in the student
favourites, allowing them to
access revision resources for
Field any
time, anywhere, even if they
don’t have the book.
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19. Each QR code will take you to the mobile
revision materials for the chapter:
•Chapter introductions
•What will this chapter tell me
•Cramming Sam revision tips
•Interactive MCQs
•Flashcards
•Oditi’s lantern abbreviated videos
•Chapter summaries
•Links to Andy and SAGE’s social media
Once you have scanned a QR code you can
navigate between chapters by using the
navigation menu at the top of the screen.
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20. WebAssign is…
•Automatically graded online homework
•Provides students with instant feedback
to further direct their study
•Used by many publishers, particularly
in North America
•Fully-hosted, web-based service – NO
software install!
•Statistically proven to improve student
performance
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21. Why WebAssign?
177 lecturers can’t be wrong....
With the new edition of Field Statistics Using
SPSS, we are planning on providing an online Do you feel the questions in the
student assessment system. With this system existing testbank are appropriate for
instructors can create assignments or test such a resource?
online and electronically transmit them to their
students. Students can then complete the
assignment online. The assignment will be
automatically graded and the results will be
made available in a gradebook, which only you,
the instructor can see, allowing you to keep
track of your student’s progress. Students will
receive instant feedback on their individual
performance allowing them to track their
understanding and target their study.
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22. What did reviewers say? “I think this would be an excellent
way of engaging with the students on
“Would be very useful and save me from a weekly basis. If this could be linked
having to do it myself.” — Reviewer, University to Blackboard (gradebook) this would
of Glamorgan be excellent.”— Reviewer, Bangor
Business School
“This will be very helpful as part of the
teaching. We can direct the students to “I would seriously consider making
this assessment as homework or as a that part of the weekly requirements for
progress test.” — Reviewer, London Met the course tutorials.” — Reviewer,
University of Amsterdam, dept of
“This would provide a great opportunity for Communication Science
students to see if they have understood the
content of teaching sessions especially as
homework is graded and feedback is given! “These would be great so that the
A great idea!!” — Reviewer, University of students could have worked through
Northampton these homework problems between
“Would be an extremely useful means of lecture and practical sessions. It
implementing formative feedback and would also be great for revisions.
testing learning. I would structure Please implement this!” —
workshops and self-directed learning Reviewer, Aberystwyth University
activities around this type of material.” — Los Angeles | London | New Delhi
Reviewer, Cardiff Metropolitan Singapore | Washington DC

23. How is it accessed?
● Via Bundled Access Code
● Individual student purchase
online
● Institutional purchase
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24. Vendors used
● Pearldrop: Making the new author video
● WebAssign: making an online assessment system
● Vital Source: Providing the eBook
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25. In the final analysis
authorship is still key
@ProfAndyField
www.facebook.com/ProfAndyField
discoveringstatistics.blogspot.co.uk
www.youtube.com/user/profandyfield
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26. Ziyad Marar, Global Publishing Director, SAGE
@ZiyadMarar
Los Angeles | London | New Delhi
Singapore | Washington DC