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Wikisourcing Sustainable Enterprises Network Graph: Vincent Associates   CPSquare Field Trip,  January  19, 2010 Jenny Ambrozek & Victoria G. Axelrod With Karl Smerecnik
1.  WSE History  2.  Goals  3.  Why? 4.  What we’ve Learned 5.  Insights-  Victoria Axelrod & Karl   6.  Discussion 7.  Take Aways Agenda
Themes + The participation & contribution challenge + Stakeholder Network Engagement  + Delivering Value for All Contributors  Technology  enabling easy contribution + access to information
Wikisourcing Sustainable Enterprises 2008 Summer 2009
Sustainable Enterprise Network Inspiration Sustainable Enterprise Network Connecting practitioners and thought  leaders via Ning  ~ Ray Merrell
Open-Sustainability.org our Hosts
Content Contributions  Sustainable Enterprise Profile Form
Stories as  an Alternative  Decreasing barriers to contribution
Profile a Thought Leader
Emergent Approach Insufficient + Incentives  for Participation & Contribution + Intentional Stakeholder Network Development + Delivering Value  for All Contributors   Technology  enabling easy contribution + access to information Sponsors & Promotional Partners  +
Burning Questions?
Victoria G. Axelrod WSE Co- Convener Interest,  Filters & Participation
Karl Smerecnik WSE Profile Contributor Design for Use   DestinHaus LLC
Discussion  – Your Insights Please
WSE Bottom Line 6 months 6 profiles 4 contributors  20 supporters   Crowdsourcing Lessons
1. Diverse Talent
Network  Map courtesy of Vincent Associates NetView   2. Intentionally Build  Stakeholder Networks
3. Architect Participation & Contribution   Attention   Connection  Participation   Contribution  Value  Adapted from Ross Mayfield April 2006
Harnessing Collective Intelligence to Create Value ? 4. Technology a Success Factor
Invitation to Contribute Jenny Ambrozek   jenny@ sageway .com   @sagenet Victoria Axelrod Vaxelrod @ axelrodbecker .com @vaxelrod  Sustainable Enterprise Network http:// sustainableenterprise . ning .com/ Wikisourcing Sustainable Enterprises  http://open-sustainability.org/wiki/WSE Thank You

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Wikisourcing Sustainable Enterprises: CPSquare Field Trip

Editor's Notes

  1. While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
  2. While Wikipedia inspires other wikisourcing initiatives the practice is hard work and demands business discipline. Technology enables but both contributing content and accessing information must be as simple as possible. Incentives to contribute that work for the crowd, whose wisdom you are trying to collect. are essential. Intentionally tapping all the networks of stakeholders on which the project depends is critical as is ensuring value is created for the sponsor.
  3. Wikisourcing Sustainable Enterprises has provided significant learning about the diverse talent and network building required to make crowdsourcing initiatives work.
  4. JA With that backdrop I want to turn to Victoria to lead the discussion about harnessing collective intelligence to create business value, and the people networks you need to build to be successful. VGA: So if we assume YOUR definitions O’Reilly’s and McAfee’s that What defines Web 2.0 Enterprise 2.0 is the extended reach they enable and ability to cost effectively assemble and tap the crowd – how do we know we have the best minds assembled. It is our premise that we need to reach beyond the obvious networks. How do you intentionally reach stakeholder networks to get the best roi?