Highlights of Facebook Groups in Business Investigation 2008 presented to the Friedman Foundation's Generator Forum 2008-12-11

1. Facebook Groups in Business Facebook Groups for Generating Connections, Insights & Sales Learning from a Peer-to-Peer Action Research Initiative Generator Forum Friedman Foundation December 11, 2008 Jenny Ambrozek Facebook Group in Business Investigation Convener

2. Facebook Groups in Business Investigation

4. Investigation Time Line

5. Facebook Takes Off- 2008 Percent of global Internet users who visit this site May 25 Facebook open platform to developers

6. Network Effects 1973- Metcalfe’s Law 1965-Gordon E. Moore “ ..through the complexity of silicon chips doubling every year,the cost of computing power will accordingly decrease” Reed, 1999 “ (n]etworks that support the construction of communicating groups, create value that scales exponentially with network size”

7. Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08

8. OUR FACES

9. Activity Data Tracked

10. Investigation T ools Ecosystem Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization & Praxis101 blogs Google Docs Project announced here . Tried sharing activity data with investigation team members

11. What We Learned Together

12. We also wanted to know about group member ties ...but Facebook does not readily provide

13. Participant Group Membership Growth All Groups Grew

14. Number 7 in member growth, up 31% Activities & Patterns Varied Across Groups

15. Number 3 in member growth, up 124% Sustainable Energy - Innovation & Technology Facebook Group

16. Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity

22. Facebook Groups in Business Investigation – The Bottom Line

24. Facebook Groups in Business Network Analysis & Weaving

26. Before and After – Full Group Conveners play a key role in connecting the people in the network

28. Facebook Today: What’s Next? Extracted Alexa.com 2008-12-08

29. The Organizational Challenge Social Technology Control Time Degree Enterprise systems , Blogs Wikis Podcasting , Social Networking Tagging Ethernet 1973 Web 1.0 1991 Web 2.0 Web 3.0 Search Links Authoring Tags Extensions Signals as social technology INCREASES Direct control DECREASES Web 3.0

30. net ∞ WORK ™ Thinking & Acting Understanding your organization as human networks AND How to strategically connect in and across to innovate and create value.

31. To Continue the Conversation Visit The 21 st Century Organization Blog http://c21org.typepad.com TheAppGap Blog www.theappgap.com Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Email jenny at sageway.com Twitter Sagenet