1. Presented By:
Sagar Kudale (9075)

2. CONTENT
 Introduction
 Journey
4
of Brand
P’s
 SWOT analysis
 Competitor
 Conclusion
 Recommendations

3. INTRODUCTION
Founder-Henry Ford
 Founded- June 16,1903
 Type-Public Company
 Headquarter-Michigan,U.S
 Industry-Automotive
 Revenue-$140b
 Area Served-Worldwide


4. JOURNEY OF BRAND
20th Century
 1903-Launched factory
 1908-Introduced first engine
in Model T
 1930- Introduced Model A
 1956-Offer lifeguard support
 1964-Ford Mustang was introduced
 1980-Introduced highly successful vehicles
 1990-1994-Acquisitions

5. 21ST CENTURY
 2005-
Corporate bonds downgraded
 2008-Sold Jaguar & Land Rover to Tata Motors
 2012- Corporate bonds upgrade again
 2013-launched Ford Fiesta,Flex,Fusion,Edge etc.

6. COMPETITORS
General Motors
 Toyota Motor Corp
 Volkswagen
 Honda Motor
 Fiat
 Daimler


7. 4 P’S

Product

Price

Promotion

Place

8. SWOT ANALYSIS
Strengths

High cost Structure

Product Recall

Declining Returns

Weakness
•Strong Position in US market
•Sound Financial Performance
•Significant growth in china
•High Employee Productivity
Weak market hold
Opportunities

Opportunity in India & China

Launch of hybrid Vehicles

New emission standards

Growth through Acquisitions
Threats
•Rising Raw material prices
•Intense Competition
•Fluctuating exchange rates

9. CONCLUSION

10. RECOMMENDATIONS
 Research
 Innovation
 Green
Vehicles
 Marketing
 Price