1. 1. ________ is visualized as a social process.
(a) International marketing (b) Domestic marketing
(c ) a & b (d) none of the above
ANS – (a)
2. ________ is not a characteristic of International marketing.
(a) large volume of transactions (b) Exchange fluctuatuion risk
(c) Less knowledge about parties credibility
(d) none of the above
ANS – (d)
3. ________ refers to the location of various marketing activities throughout the world.
(a) Market configuration (b) Market Co-ordination
(c) International marketing (d) Confiscation
ANS – (a)
4. _______ stage of International Product cycle is also known as pioneering.
(a) 0- Local innovation (b) 1- Overseas innovation
(c) 3 – Maturity (d) none of the above
ANS – (b)
5. The promotional component which has more credibility is ________.
(a) Advertising (b) Publicity
(c) Sales promotion (d) Salesmanship
ANS – (b)
6. Trade Promotion includes _________.
(a) Trade fairs (b) Special discounts
(c) Samples (d) Price off
ANS – (d)
7. Entry into international markets enable a firm to _______.
(a) Improve its product (b) Reduce cost
(c) Pick up a new product (d) all of the above
ANS – (d)
8. Demand for a product in domestic market is affected by _______.
(a) Political factor (b) Cyclical factor
(c) Environmental factor (d) all of the above
ANS – (b)
9. The major activities of global marketing are _________.
(a) Market assessment (b) Product decision
(c) Pricing decision (d) all of the above
ANS – (d)

2. 10. The legal term of brand is ________.
(a) Trade Mark (b) brand
(c) Product (d) Corporate
ANS – (a)
11.Colour and language are ________ driven factors driven to necessitate product
modification.
(a) political (b) Economical
(c) cultural (d) geographical
ANS – (c)
12. International firm generally adopts which pricing policy
(a) standard pricing policy (b) two tiered policy
(c) market pricing (d) all of the above
ANS – (d)
13. _______ occurs when a manufacturer with unsold inventories desire to get rid of
distress and excess merchandise.
(a) reverse dumping (b) persistent dumping
(c) redatory dumping (d) sporadic dumping
ANS – (d)
14. The old name of public relations was
(a) people relations (b) personal relation
(c) publicity (d) none of the above
ANS – (c)
15. _____ is employed when a manufacturer develops an overseas channel
(a) direct selling (b) indirect selling
(c) personal selling (d) global selling
ANS – (a)
16. Logistics activities involve
(a) Storage (b)handling
(c)packing (d) all of the above
ANS – (d)
17. What form of transportation is usually used to transmit goods between US and
Canada
(a) Airways (b) waterways
(c) rail and road (d) all of the above
ANS – (c)
18. Which is the world’s most recognized brand

3. (a) Coca Cola (b) Marlbaro
(c) starbucks (d) Google
ANS – (d)
19. Due to various _____ and _______ reasons relationship between countries may keep
on changing
(a) legal & economic (b) economic & social
(c) economic & political (d) cultural & social
ANS – (c)
20. Confiscation means that the government of a country takes over the ___ of the
property of a firm.
(a) control (b) organization
(c) Ownership (d) none of the above
ANS – (c)
21. Private entities are allowed to operate the confiscated or expropriated property in
_______
(a) nationalization (b) domestication
(c) expropriation (d) none of the above
ANS – (b)
22. The policies of the __________ government plays a very important role in the
international political environment.
(a) social unrest (b) attitudes
(c) Host (d) none of the above
ANS – (c)
23. ______ companies have to change their attitudes and beliefs
(a) global (b) international
(c) domestic (d) foreign
ANS – (d)
24. one simple and common way of sharing ownership is to form_____
(a) Amalgamation (b) Absorption
(c) Joint venture (d) none of the above
ANS – (c)
25. All democratic nations and most of the industrialized countries have the _____ type of
government
(a) absolute (b) two party
(c) parliamentary (d) none of the above
ANS – (c)
26. Example of two party

4. (a) UK (b) USA
(c)India (d) South Africa
ANS – (a)
27. _______ provides the stability and continuity necessary for rapid growth
(a) two party (b) multi party
(c) single party (d) domestic
ANS – (c)
28. _______ is a system of economic organization featured by private ownership and use
for the private profit of manmade and nature made
Capital
(a) socialism (b) capitalism
(c) Mixed economy (d) none of the above
ANS – (b)
28. If the government wants to protect the domestic industry, _____ restrictions are
generally imposed
(a) Tax (b) market
(c) import (d) Price
ANS – (c)
29. _____ law system relies heavily on precedents and conventions
(a) statute (b) dictatorship
(c) common (d) none of the above
ANS – (c)
30. In _____ law system the main rules of the law are embodied in the legislative
(a) common (b) statute
(c) dictatorship (d) none of the above
ANS – (b)
31._______ involves infringement of a patent or trade mark
(a) Bribe (b) gift
(c) brend copying (d) counterfeiting
ANS – (d)
31. International business environment is ____ as compared to the domestic environment
(a) Flexible (b) rigid
(c) semi flexible (d) semi- figid
ANS – (b)
32. Foreign operations & the comparative business are sometimes used synonymously
with _____
(a) globalization (b) foreign exchange

5. (c) international business (d) exports
ANS – (c)
33. Many companies expand their business in the global markets because of the ______-
constraints faced by them in the domestic markets
(a) demand (b) supply
(c) logistics (d) production
ANS – (a)
34. The ____ of companies also affect the decision of the companies to go global
(a) organization structure (b) size
(c) objectives (d) nationality
ANS – (d)
35. In licensing the licensee pays ______ to the licensor
(a) commission (b) fees
(c)interest (d) royalty
ANS- (b)
36. ______ is the process in which the international firm supplies the management know
how to the company in the foreign country
(a) contract manufacturing (b) business management
(c)management contracting (d) franchising
ANS – (c)
37. _______ is a for m of association which implies collaboration for more than a
transistory period.
(a) franchising (b) licensing
(c)joint venture (d) mergers
ANS – (C)
38. ________ in tariffs & other trade barriers in one of the latest scenarios of international
business
(a)increase (b) decrease
(c)uniformity (d) stagnation
ANS – (b)
39. International business environment is highly
(a) predictable (b) certain
(c)stable (d) uncertain
ANS – (d)
40. The growth potential in many foreign market is ___
(a) standard (b) unusual
(c)strong (d) vulnerable

6. ANS – (C)
41.The most traditional way of doing business internationally is
(a) exporting (b) importing
(c)marketing (d) advertising
ANS – (a)
42. ___- is a form of international trade in which import of goods are paid for only export
of goods instead of money payments
(a) strategic alliance (b) franchising
(c) counter trade (d) management contracting
ANS – (c)
43. _______ is the method in which the company takes over a company in the foreign
country
(a) merger (b) joint venture
(c) acquisition (d) none of the above
ANS –(c)
44. _______ is a strategy in which a company contracts with firms in foreign countries to
manufacture or assemble the product
(a) management contracting (b) licensing
(c)contract manufacturing (d) none of the above
ANS – (c)
45. ______ represents a cross between exporting and manufacturing
(a) Joint venture (b) assembly operations
(c) franchising (d) none of the above
ANS – (b)

7. ANS – (C)
41.The most traditional way of doing business internationally is
(a) exporting (b) importing
(c)marketing (d) advertising
ANS – (a)
42. ___- is a form of international trade in which import of goods are paid for only export
of goods instead of money payments
(a) strategic alliance (b) franchising
(c) counter trade (d) management contracting
ANS – (c)
43. _______ is the method in which the company takes over a company in the foreign
country
(a) merger (b) joint venture
(c) acquisition (d) none of the above
ANS –(c)
44. _______ is a strategy in which a company contracts with firms in foreign countries to
manufacture or assemble the product
(a) management contracting (b) licensing
(c)contract manufacturing (d) none of the above
ANS – (c)
45. ______ represents a cross between exporting and manufacturing
(a) Joint venture (b) assembly operations
(c) franchising (d) none of the above
ANS – (b)