2017 Volvo V40, V40 Cross Country India Launch - Press Release

1. Volvo Cars launches the 2017 V40 & V40 Cross Country
adorning ‘Thor’s Hammer’
- Opens a new 3S Facility in the heart of Kochi
Mumbai, December 15, 2016: The chic Volvo V40 and the V40 Cross Country launched today along with
the 3S facility in Kochi – Kerala Volvo. The V40 has won accolades across the globe for its trendy
Scandinavian design and now comes with the famous Thor’s Hammer headlights. Thor’s hammer
headlights cue distinct Volvo design and is currently in
the 90s Cluster (Volvo XC90 & Volvo S90).
Equipped with a host of technology and features it
bears testimony to the continuing transformation of the
Volvo marquee in the luxury segment. The V40 range
comes standard with Pedestrian Airbag, an industry first
and Volvo’s commitment to 9 decades of class-leading
safety.
At the launch of the new showroom alongwith the two
new car launches Tom von Bonsdorff, MD, Volvo Auto
India said, “The Launch of V40 & V40 Cross Country
today along with the new 3S facility in the heart of
Kochi emphasises our commitment to garner a 10%
segment share in the medium term. The car was well
received when we launched the Cross Country in mid 2013 and the V40 in June 2015. With a refreshed
look and even more features this version will find traction among young buyers across India. We are
now geared up for leveraging the potential of the Kerala market with our new partner and 3S facility”.
Mr. Bonsdorff added, “We have been traditionally strong in the Kerala market and our commitment is
further underlined with the appointment of our new partners Kerala Volvo, the state-of-the-art 3S
facility is in the heart of Kochi. The showroom built on new Volvo Retail Experience is spread over 8000
sqft and the adjoining workshop equipped with latest experienced technicians will be able to attend to
customers”.
Design:
Quick facts
Price (Ex-showroom, Delhi):
• V40 D3 R-Design - INR 28.53 Lakh
• V40 D3 Kinetic- INR 25.49 Lakh
• V40 CC D3 Inscription - INR 29.4 Lakh
• V40 CC T4 Momentum - INR 27.2 Lakh
 Power train: 150hp; 320 Nm torque
 High Performance Audio with Bluetooth
 Full-LED Thor’s Hammer Headlamps
 Leather seats
 Electrically adjustable front seats

2. Volvo V40 & V40 Cross Country now gets the Full-LED Thor’s Hammer headlamp cluster, a new waterfall
design grille with the large Ironmark (like the XC90 & S90) to make this car look even more cool. The
interiors come with 3 different leather trims for the V40 & 5 leather trims for the V40 Cross Country
including dual-tone. A new set of wheel design for both models enhance the look further.
Safety:
The V40 received 5 star Euro NCAP ratings when it was launched with the best scores ever for any car.
The refreshed V40 & V40 Cross Country have the following safety features
 World-First Pedestrian Airbag
 Safety Cage
 2-stage front airbags with drivers knee bag
 Pretensioners for front seats
 Dynamic Stability & Traction Control
 Emergency Brake Assist with ABS
 Side Impact Protection
 Whiplash Protection
Powertrain:
The V40 & the V40 Cross Country comes with sub 2L powerful and efficient diesel engine with 6-Speed
automatic FWD. Volvo was the first car brand to introduce DPF as standard across our carlines. DPF
reduces particle emission (PM2.5 & PM10) by atleast 95%.
Key Features:
For an entry level luxury hatch the V40 & the V40 Cross Country is very well equipped. Here are some
key features:
 Full LED Headlamps
 Leather upholstery
 Interior Air Quality System that reduced PM2.5 & PM10 by 95%
 Power Operated front seats with drivers memory
 Personal Car Communicator with keyless entry & drive
 Fixed panoramic sunroof
 Bluetooth & USB enabled High Performance audio system

3.  Gear Shift paddles
 Park assist pilot + Park Assist, front & rear
 Rear parking camera
 City safety
Price (Ex-showroom, Delhi):
• V40 D3 R-Design - INR 28.53 Lakh
• V40 D3 Kinetic- INR 25.49 Lakh
• V40 CC D3 Inscription - INR 29.4 Lakh
• V40 CC T4 Momentum - INR 27.2 Lakh
* The specification sheet of V40 Cross Country is for the V40 CC inscription model since the V40 Cross
Country D3 Momentum is only on order basis.
Volvo Auto India
Swedish luxury car company Volvo Auto India (VAI) established its presence in India in 2007 and has since
then, worked intensively to market the Swedish brand in this country. Volvo Cars currently markets products
through its dealerships in South Delhi, West Delhi, Gurgaon, Ahmedabad, Surat, Mumbai, Chandigarh,
Coimbatore, Hyderabad, Chennai, Bangalore, Kochi, Vishakhapatnam, Kolkata and Vijayawada. Expanding
soon to Lucknow, Pune and Jaipur.
The company sells eight luxury models.
Volvo S60 – A sporty sedan
Volvo S60 Cross Country – All road. All weather sedan
Volvo V40 – Luxury hatchback
Volvo V40 Cross Country – The adventurous cross country
Volvo XC60 – A technologically advanced luxury SUV, apt for Indian roads
Volvo XC90 – The most awarded 7-Seater Luxury SUV
Volvo XC90 Excellence- India’s first plug-in hybrid SUV
Volvo S90- The premium luxury sedan
Volvo’s Brand Philosophy
‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This
human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in
a product. With this thought, the brand places the customer at the heart of its design. Every Volvo car boasts of
cutting-edge technology with engineering that is executed around human values.

4. For more on Volvo Cars, please visit - www.volvocars.in
For further information on Volvo Auto India, please contact:
Ria More@ +91 9820731431 ria.more@integralpr.com
Richita B@ +91 9930820634 richita@integralpr.com